Contact: Richard Sands (415) 383-5955 • richard@thesandsreport.com ©All Rights Reserved

JANUARY 26, 2017

THE REPORTSands

Shaking Things Up Part III: Millennials Aren’t Fooled

Last week we met Mike Henry, owner and CEO of Paragon Media Strategies, a firm which provides consulting and research to content providers. Mike talked about a study he did for the NAB

ten years ago on millennials, and how radio was missing the boat with this key demo. Fast forward to today, and guess what? Radio is still losing this important group. Alt’s primary demo feels radio is more for their parents, not them, and they expect something different from radio. Let’s pick up where we left off.

Mike, it would seem millennials have strong BS sensors, so the normal “tricks” that radio tries just aren’t working, right? That’s an understatement! Millennials chastise music ra-dio for its lack of credibility and authenticity. Throw that

old smoke and mirrors playbook out the window, folks.

One of your suggestions is Alt radio needs to build a community beyond the station itself. How do PDs do that?Alternative stations are in a great position to build their own local social networks. Stations must get real and be real with their content, do things for the community and not just your-self, and give Millennials a brand they can embrace without being embarrassed by doing so.

Good point. Overall, what’s your advice for PDs who are reading this right now?Question everything. Question me. Question this research. Question the very existence of your format and why you do the things you do.

Excellent advice! On that score, what else do you recommend?Ask yourself: are you doing things the way you do for you, your boss, your company or for the

UNIFYING THE ALT COMMUNITY

Mike Henry

MONDO COZMO “SHINE”

MB: 27*NEW AT: WRDA, KPNT,

KCJK, WAQXNOW ON OVER 40 STATIONS

APPEARING AT: HANGOUT FESTIVAL, GOVERNORS BALL, FORECASTLE,

SHAKY KNEES, BONNAROO, SASQUATCH

SELLING OVER 1,700 SINGLES PER WEEK

CHART DEBUT 40*IMPACTING ALT 1/31

NEW AT: KYRKEARLY BELIEVERS:

ALT NATION, WKQX, KQGO, KTCL, WEBN 2,

KKDO, KHTB, KRBZ, KJCK, WRRV, WLKK, WEDG, KPOI,

WAQX, KNRQ

MB: 23*NEW AT: LIVE 105,

KHTB, KMYZ NOW ON OVER 35 STATIONS

SOPHOMORE ALBUM BLOSSOM ARRIVING 3/17

UPCOMING TOUR BEGINS IN MARCH

MILKY CHANCE “COCOON”

MB: 17*NOW ON OVER 50 STATIONS

OVER 11M SPOTIFY STREAMSNEARLY 3,000 SINGLES SOLD TW

APPEARING AT: COACHELLA, HANGOUT FESTIVAL, BOTTLEROCK,

SHAKY KNEES

BISHOP BRIGGS “WILD HORSES”

THE HEYDAZE “HURT LIKE HELL”

CEMETERY SUN “FAKE LOVE”

EARLY AIRPLAY AT: ALT NATION, KKDO, WBTZ, KYRK, WEDG,

KXNA

#1 REALTIME

AT AAA

record labels? Or, are you doing it solely for your audience? It’s possible that many things you’re doing to target Millennials is incorrect and your strategy is ill-suited for their needs.

This conversation has been most useful Mike. Any final thoughts? Yes, if you can’t program a radio station without research, then you can’t do it any better with research. Programming radio is an art more than science. If you and your station are not having fun, then your listeners won’t either. A radio station is not a vase to put up on a pedestal and leave alone. Play with it, try new ap-proaches, do the unexpected. Make listeners do a second take when you surprise them with a bold move. Finally, and this gives me the most hope, most Millennials I’ve researched are selfish, single-minded individualists who only want what’s best for them and the things they care about most. That’s good news, because if and when radio does finally respond to Millennials with fresh approach-es that respond directly to their needs, then Millennials will absolutely use radio more than before. This is not a lost cause. But, the door is barely cracked with outdated radio formats and hokey branding. Millennials will only respond to bold operators who make smart moves in their direction.

E d Krampf was Live 105’s origi-nal GM, and has also overseen KROQ, among many other sta-

tions during his illustrious career. Ed is now Business Manager for one of Spanish radio’s most popu-lar syndicated radio programs, El Show de Piolin. And that gives him a refreshing perspective. He reached out to me to comment on this se-ries of “shaking it up” articles.

“Check the latest census reports for your markets and see what the fastest growing segment of the population is,” Krampf said during our phone conversation, advis-ing Alt PDs. He then quickly expounded upon this theme. “It will most likely be Hispanic, and they will be on average ten years younger than the rest of the popu-lation in the market. This new baby boom generation needs your attention, and attention to their culture.”

I had to laugh. Not because it was funny, but because this is something my own mother used to say to me when she would read about Alt ratings problems in The Sands Report. Of course, she was in Los Angeles, which is about one half Hispanic, so she had a close-up look at who is out there. Ed

THE SANDS REPORT ● page 2 of 6

Shaking It Up, Part IV: A Different Take, ¡Por Favor!MARIAN HILL

“DOWN”

NEW AT: SIRIUS ALT NATION, LIVE 105, WSUN, KKDO, KRBZ, WLUM, WLKK, KPOI, KQGO, WEQX, KMAX

FEATURED IN THE NEW APPLE AIRPODS AD – EXPOSIVE REACTION!

23,000 SINGLES SOLD THIS WEEK!ROSE TO #3 ON ITUNES CHART

#2 US SHAZAM

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THE TONIGHT SHOW

CONTACT: DENN IS BLA IR 212 -833 -5534 DB@rca re co rd s . c om ART I E GENT I L E 310 -272 -2065 a r t i e . gen t i l e@rca re co rd s . c om

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TOP 20 AFTER 2 MOST ADDED WEEKS, 50 STATIONS, #3GG!!!

MB 25* +241 #4GG // MB RT 20* +70 #3GG!!

LEADING THE WAY: SIRIUS ALT NAT WLUM KQGO WROX WLKK KRBZ WAQX WEBN KYRK KPOI AND KRXP!

· #1 IN MORE THAN 12 COUNTRIES · #1 GLOBAL POP SHAZAM / #4 OVERALL

· PEAKED #1 iTUNES IN 17 COUNTRIES · PEAKED #2 SPOTIFY GLOBAL VIRAL · 70 MILLION VIEWS ON YOUTUBE!

LP “LOST ON YOU”

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NEW: KROQ WSFS KTCL WMRQ WEXX

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Our Mail ing Address: The Sands Report LLC • 38 Mil ler Avenue, #469 • Mil l Valley, CA 94941

THE SANDS REPORT ● page 3 of 6

and I had a good chuckle when I noted the country isn’t all white anymore, although when listening to Alterna-tive radio you wouldn’t ever know that. Alt radio isn’t that progressive, I guess.

Ed maintained that programmers would be smart to tap into Latino culture, much like KROQ has done with their Weenie Roast y Fiesta, which has a “ranchero feel” according to Ed. And forget about just focusing on Cinco de Mayo promotions at bars. “That’s insulting,” he enlightened me, saying it would show a lot more sensitivity to the community if you instead celebrated Fiestas Patrias or Mexican Independence Day.

He had several more suggestions for programmers looking to shake things up and improve their ratings. “Speak ‘Spanglish’ and go find your own local Mexican Alternative bands. Their music is fantastic, whether in Spanish or English. Get Latinos in your research, and over-sample them as they’re probably telling Nielsen they are English dominant. Bring Latinos in your build-ing from other departments into your strategy sessions, and get out in high density Hispanic parts of your market and promote yourself.”

Krampf concluded our conversation by saying that before you slit your wrists because you’ve wracked up a bad book or two, ratings problems could be as simple as one or two families who didn’t get a meter this time, and not programming issues at all. And that is a comforting thought, indeed!

Alt Photo Corner

Some photos are timeless! This is a 2 year old classic that Alt 98.7’s Harms just resurrected. That’s him atop K.Flay, who’s now riding high with “Blood in the Cut.”

Rush your Alt photos to pics@thesandsreport.com

24* Mediabase Alt #2 Alt 18 Countdown

Biggest week 1 streams ever by an indie artist 36.2 Million WW; 11.2 Million US!

“On Hold” 4327 downloads sold, now over 42,200!

THE xx “ON HOLD”I SEE YOU DEBUTS…

#1 TOP CURRENT ALBUMS

#2 BILLBOARD TOP 200

36,082 ALBUMS SOLD

TOTAL CONSUMPTION: 45,842Headline Tour+

Coachella+Bonnaroo+

Shaky Knees+Boston

Calling+More

10* ALT BUILDING NEW: WEND KXDA

ON 60+ STATIONS12 INCREASES & IN POWER @ KPNT KRBZ KQGO WEBN KCJK

WWCD & MORE23+ MILLION STREAMS

RTM #1 M & P 18-24; #7 P 12+GREEN DAY TOUR SUMMER ‘17 BOTTLEROCK & SHAKY KNEES

JON BELLION "ALL TIME LOW"

ALREADY ON: KQGO KBZT KKDO WMRQ KPOI KUCD KXNA

#7 US SINGLE SALES172+ MILLION STREAMS

TOP 20 US SHAZAMON TOUR WITH

TWENTY ONE PILOTS

#26*

25* ALT BUILDINGALREADY

50+ STATIONS: ALT NATION WKQX KTBZ

DC101 WRFF WSFS 89X KQGO WSUN KPNT KNRK KKDO

KXTE KRBZ WBRU & MORE 12+ MILLION STREAMS

US TOUR MARCH ‘17

COMBINED LA/PHILLY SHAZAM NOW RANKING

IN 50+ ZIPS LA SALES +300% IN 2 WEEKS

ON: ALT987 WRFF WSFS KQGO KBZT

WSUN KROX WEBN WROX & MORE23+ MILLION STREAMS

THE SANDS REPORT ● page 4 of 6

Added/New in the Top 50

X96-SLC Missio, Rag ‘N’ Bone Man

KHTB-SLC No adds

KBZT-San Diego No adds

91X-San Diego Glass Animals, Spoon

Live 105-San Francisco Marian Hill, Missio, Milky Chance, RHCP

The End-Seattle LP

KPNT-St. Louis Mondo Cozmo, You Me At Six

97X-Tampa Marian Hill, Sigma

CFNY-Toronto Bastille, Cage The Elephant

DC-101-DC Fitz/Tantrums

WRDA-Atlanta Glass Animals, Mondo Cozmo

KROX-Austin No adds

ALT 92.9-Boston K.Flay, The Revivalists, Twenty One Pilots

WEND-Charlotte Andrew McMahon, Catfish/Bottlemen

WKQX-Chicago Bastille, Panic At The Disco, Spoon

CD102.5-Col Kaleo, Local Natives, Missio, Rag ‘N’ Bone Man, Spoon

KTCL-Denver Bastille, YTG

89X-Detroit No adds

KTBZ-Houston Cage The Elephant, Dreamers

Alt 103.3-Indianapolis Kaleo

WXXJ-Jacksonville No adds

KRBZ-KC Bastille, Moby, Marian Hill, Panic At The Disco, Spoon

X105.1-KC Andrew McMahon, Flor-ence/Machine, Head and the Heart, Mondo Cozmo, Sum 41, Wrecks KXTE-Las Vegas Bastille, YTG

KROQ-L.A. Cage The Elephant, Missio, The Revivalists

Alt 98.7-L.A. SSPU, RHCP

WSFS-Miami Cage The Elephant, Missio

WLUM-Milwaukee Marian Hill

KCMP-Minneapolis Arcade Fire, Hippo Campus, Iggy Pop, Slowdive KQGO-Minneapolis American Au-thors, Arcade Fire, Glass Animals, Grouplove, The Head & The Heart

Music Choice Spoon, Swmrs

WBUZ-Nashville Beartooth, Beware of Darkness, Watt

WROX-Norfolk Glass Animals, The Head and the Heart, Lower Than Atlantis

The Edge-Ok City No report

WRFF-Philadelphia Missio

KDKB-Phoenix No adds

WXDX-Pittsburgh No adds

KNRK-Portland No adds

iHR Custom (Premium Choice) 1975

WBRU-Providence Bastille, Rag ‘N’ Bone Man, Shins

KKDO-Sac Bastille, Marian Hill

“HOT THOUGHTS”GOING FOR ADDS 1/31

ADDED EARLY AND ON:SIRIUS XMU, KROX,

91X, KBZT, KRBZ, KRXP, KRZQ, KXNA, WWCD,

WLKK, WZLB, and MUSIC CHOICE ALT TESTING ON: SIRIUS ALT NATION

CHART BOUND & BUILDING

AFTER 1 WEEK @ RADIO

#40 +61 TW

THE STRUMBELLAS2016’S #1 MOST PLAYED

NEW ARTIST (#6 OVERALL) NEW TW @ CIMX, WEBN-F2, WEQX, KTFM-F2,

KPOI, KMAX, KYRK, KXNA, WRMR, WNFZ, WKZQ

NOMINATED FOR 2 IHEARTRADIO MUSIC AWARDS: *ALT ARTIST OF THE YEAR // *BEST NEW ROCK/ALT ARTIST

SPOTIFY: 1.4 MILLION SONG STREAMS, 2.4 MILLION MONTHLY LISTENERS, 120 MILLION ARTIST SONG STREAMS TO-DATEwww.strumbellas.ca

2017 FESTIVALS INCLUDE: BONNAROO, GOVERNORS BALL, HANGOUT, BOTTLEROCK, MOUNTAIN JAM. AND MUCH MORE TBA

Download the

RADIO EDIT:

CLICK HERE

FEATURED IN

EA SPORTS

NHL ‘17 “YOUNG & WILD”

IMPACTING

THIS WEEK!

THE SANDS REPORT ● page 5 of 6

America’s ALT Top 20 Most Streamed SongsStream Rank TW

Stream Rank LW

Artist/TitleTW Total Streams

Chart abridged from Bridge Ratings Top 100 National Streaming Report. Full chart available via email each

Monday morning for just a $9.99 a month subscription. To subscribe or for more information write to: dvd@bridgeratings.com.

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

1

2

5

3

10

7

12

4

14

13

9

22

21

11

6

8

15

18

20

26

Twenty One ”Pilots “Heathens”

Twenty One Pilots “Ride”

Coldplay “Hymn For The Weekend”

X Ambassadors “Unsteady”

James Bay “Let It Go”

K.Flay “Blood in the Cut”

Lumineers “Ophelia”

Twenty One Pilots “Stressed Out”

Panic! At The Disco “Death of a...”

Fitz/Tantrums “Handclap”

Twenty One Pilots “HeavyDirtySoul”

Hozier “Take Me To Church”

Twenty One Pilots “Tear in my...”

Lumineers “Cleopatra”

White Stripes “Seven Nation Army”

Kaleo “Way Down We Go”

Blink 182 “Shes Out Of Her Mind”

Highly Suspect “My Name is Human”

The 1975 “Somebody Else”

Imagine Dragons “Radioactive”

7.901,454

4,751,637

4,379,952

4,171,466

4,087,425

4,072,777

4,050,906

3,994,559

3,901,791

3,694,638

3,688,563

3,679,912

3,671,388

3,666,273

3,665,282

3,656,094

3,651,553

3,649,892

3,649,682

3,620,420

ALREADY ON: DC101 89X 91X KRBZ WRDA WOLT WROX WEBN KFMA KRZQ KRAB WBTZ KTEG WZNE KMYZ WBUZ WWWX KMAX KYRK

KXNA KJEE KRXP KPOI KHTB WRRV KFTM KPNT KCJK WLKK WCYY WJMZ MUSIC CHOICE & MORE

“Bleeker’s debut EP pulls no punches with hook laden lead track “Highway” – foreshadowing of good things to come from a band that

dispenses the excess pomp of much recent rock and strips it bare to youthful energy and urgency” —

“HIGHWAY 2017”

NOW A TOP 25*

ALT SMASH!

NEW 2017 MIX = HUGE CLOSEOUT WEEK!WEDG! KTWN! WAQX!

Contacts: JOHN DI MAIO: JohnD@elevensevenmusic.com JACKIE KAJZER: JackieK@10thst.com

ONE OF THE MOST ANTICIPATED UK ALT RECORDS OF 2017

“HAD ENOUGH”

“Bleeker possesses all the DNA of a Canadian

Cage The Elephant” —

“HAD ENOUGH” – ANNIE MAC’S HOTTEST RECORD IN THE WORLD! ADDED RIGHT TO RADIO 1 B ROTATION!

The Sands Report™ Jam-Packed with the Best Info!®

THE SANDS REPORT ● page 6 of 6

Thursday Music Meeting & Three Dot Lounge

Alot of hot tunes in the news, so let’s hit it. First, The Head

and The Heart was most added this week, followed closely by Bastille. “Blame” picked up WKQX, KTCL, WBRU, and many more. Third on the leaderboard was the new Spoon, which went on in Chicago, KC, SD (91x) and tons of oth-

ers...Next, RCA’s Dennis Blair and Artie Gentile are super-stoked because this Missio record (added at KROQ, Live 105, WRFF, X96, et al) is reacting like crazy across the Alt world with instant sales. James Howard helped discover it, and says, “‘Middle Fingers’ matches the mood of the country. It’s dark, but optimistic. Authen-tic, yet catchy. Missio has captured the moment—don’t miss it!”...Congrats to Rob G., as Green Day score their 11th #1 with “Still Breathing”...Rag ‘N’ Bone Man is over 100,000,000 video views (yes, one hundred million)!...Billy Burrs is helping bring guitars back to Alt and we need it! He tells me that Highly Suspect is outselling 16 of the Alt Top 20. “My Name Is Human” (here) is a hit!...More sales: The xx had an enorm0us #1 Soundscan debut. “On Hold” is such a killer song...Marian Hill on the strength of the Apple ad synch is rolling. “Down” is Shazaming like crazy everywhere in the US...LP is a stand-out song. Jon Manley at The End is an early be-liever of “Lost On You”...Want more rock among the mid-tempos? Lower Than Atlantis to the rescue. Already on WROX...The Strum-

bellas “Young and Wild” impacts this week!..So do The Shins...As does The Heydaze...WSUN adds Sigma...WRDA, The Point and

KCJK all hop on surging Mondo Cozmo... Kevin Zinger sent me this cool link to the new Saving Banksy trailer with Common Kings...Hey, I gotta go. Thanks for stopping by today! —Richard Sands

The Big ListCLICK THE IMAGE AND LISTEN:

LOWER THAN ATLANTIS “Had Enough”

THE STRUMBELLAS “Young and Wild”

MARIAN HILL “Down”

BASTILLE “Blame”

THE XX “On Hold”

RAG’N’BONE MAN “Human”

SPOON “Hot Thoughts”

MISSIO “Middle Fingers”

LP “Lost on You”

MONDO COZMO “Shine”

IMPACTING SOON:Cold War Kids “Love Is Mystical” (Capitol)The Heydaze “Hurt Like Hell” (Island)Swmrs “Palm Trees” (FBR)

Send dates to richard@thesandsreport.com

“NAME FOR YOU”INSTANT BELIEVERS: SIRIUS XMU, KNDD, KQGO, 91X, KBZT,

KNRK, KTFM2, KRBZ, KCJK, WWCD, WBRU, KRXP, WROX, WEQX, KPOI, WWYY, KYRK, KMYZ, KMAX, KXNA, MUSIC CHOICE

NEW ALBUM HEARTWORMS OUT ON 3/10LYRIC VIDEO: CLICK HERE // ON TOUR IN MARCH

IMPACTING NEXT WEEK ALREADY #36*

“HUMAN”#1 ALT SPIN GAINER FOR 2 STRAIGHT WEEKS!

#3 ALT AUDIENCE GAINER TW 16 STRAIGHT WEEKS OF SALES INCREASES

US SHAZAM JUMPS +160 SPOTS IN LAST 8 WEEKSVIDEO: 107+ MILLION VIEWS! CLICK HERE

NOW #13*

RAG’N’BONE MAN