JANKA ZALESAKOVA - Long term strategy for European Spas
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Transcript of JANKA ZALESAKOVA - Long term strategy for European Spas
SPA IS MORE…
LONG TERM STRATEGY for EUROPEAN SPAS
and HEALTH RESORTS
Janka Zálešáková,
Belek, TURKEY, May 26th, 2011
New Directive 2011/24/EU of the European Parliament
and of the Council
on patients rights in cross-border healthcare
• Establish rules for facilitating access to safe high-quality
cross-border healthcare in the EU
• Ensure patient mobility in accordance with the principles
established by the Court of Justice.
• Should be apply to individual patients who decide
to seek healthcare in a member state other than state of
affilation
It is clear that the obligation to reimburse costs of
cross- border healthcare should be limited to
healthcare to which the insured person is entitled
according to the legislation of the Member State of
affiliation (14)
EU Directive regarding the application of
patients´rights on cross-border healthcare
SPACE FOR COMPETITION IN THE EUROPEAN
MARKET OF HEALTHCARE
Medical
spas
Reha-
clinicsSpecialized
hospital
departments
ESPA
members
No ESPA
members
– Patients should enjoy a guarantee of assumption of the costs of that healthcare at least at the level as would be provided for the same healthcare, had it been provided in the Member State of affiliation. This should fully respect the responsibility of the Member States to determine the extent of the sickness cover available to their citizens and prevent any significant effect on the financing of the national healthcare systems.
– Directive should not apply to those
long- term care services deemed
necessary in order to enable the
person in need of care to live as full
and self- determined a life as
possible. Thus, this Directive should
not apply, for example, to long-term
care services provided by home care
services, in assisted living facilities
and in residential homes or housing
(‘nursing homes’).
CHAPTER III
REIMBURSEMENT OF COSTS OF CROSS-
BORDER HEALTHCARE
Article 7
General principles for reimbursement of
costs
1. Without prejudice to Regulation (EC) No
883/2004 and subject to the provisions of
Articles 8 and 9, the Member State of affiliation
shall ensure the costs incurred by an insured
person who receives cross-border healthcare
are reimbursed, if the healthcare in question is
among the benefits to which the insured
person is entitled in the Member State of
affiliation.
4. The costs of cross-border healthcare shall be reimbursed or paid directly by the
Member State of affiliation up to the level of costs that would have been assumed
by the Member State of affiliation, had this healthcare been provided in its territory
without exceeding the actual costs of healthcare received.
Spas with strong medical background is
especially European fenomenon, only partly in
Asia (e.g. Japan, China...)
Spas and spa facilities are in the most European countries
the part of a health system and spa treatment/healthcare is
paid by social/health insurence.
Cross-border healthcare for traditional spa treatment is
good known many years, mainly by selfpaid patients/clients
in some countries full/partly reimburse (e.g.Germany)
What products of spas can be as cross-board healthcare
paid in other member states
?
MEDICAL SPAS in EU
● License of the state authority providing spa
treatment as part of healthcare
● Natural healing sources/ all treatments
recognised by state authority
● Strong medical background (high qualified
personel, e.g. physicians, physioterapists,
masseurs etc.)
● Implementation of new treatments based on
scientific results and specialized services (e.g.
diagnostics, laboratory tests, health consulting)
● Medical and preventive packages
● Length of stay (more than two weeks)
European spas
Spas and spa facilities are in the most European countries the part of a health system
Inseparable part of a health system and the healthtourism
Conditions necessary for creation
and existence of a Spa in Europe
Local natural healing source (healing water, healing peloids, healing gases, natural healing sources of sea, climatic conditions suitable for healing, acknowledged natural system of cure – Kneipp.
High quality environment
Specific and protected spa place
Medical background for rehabilitation and cure, primary and secondary prevention
Thermal spas
Mineral spas
Peloid spas
Climatic spas
Kniepp spas
Radon spas
Priesnitz spas
Tallasso spas
...
Postacute rehabilitation
Chronic diseases- secondary prevention
> Medical Spa Stays
Prevention - primary
Recuperation
> Regeneration Spa
Relax
Wellness
Weekend Breaks
> Relaxation Stays
Main products of European Spas
HEALTHCARE
Health
Groups of diseases treated in European spas
• diseases of the locomotor apparatus – 70 %
• diseases of cardiovascular system – 12 %
• diseases of the respiratory tract
• skin diseases
• disorders of nourishment and metabolism
• neurological diseases
• psychological problems
• gynecological diseases
• urogenital diseases
• recovery after oncological treatment
indications according natural healing source
– Systematic and continuous
efforts should be made to ensure
that quality and safety standards
are improved in line with the
Council Conclusions and taking
into account advances in
international medical science and
generally recognised good
medical practices as well as
taking into account new health
technologies.
QUALITY and SAFETY
- indication spectrum according local healing sources
- all medical treatments must be recognised
- qualification of staff
- safety for clients and staff in all places
-etc. ......
NEED OF RECOGNISED EUROPEAN CERTIFICATION
EUROPEAN TOURISM STAKEHOLDER
CONFERENCE BUDAPEST MAY 12th-13th, 2011
On 12th – health tourism
Mr. Andrzej Rys, Director for health system and
products EC – need cooperation of MS on
standards and guidelines on quality and safety
ofcross-border healthcare
Mr. Helmut Heckenstaller, chief advisor of the
CEO Techniker Krankenkasse – EUROPESpa
med
Mr. Teofilo Leite, president of UEHP
Guarantee of quality: European standards as
base for european accreditation
Mr. Alfred Hackl, gen. Director of Spa Sarvar –
goodbye pampering – hello prevention and
healthcare
• very low equity
• door for quackery is widely open
• different standards and regulations witin EU
• lack of well trained therapist
NEEDS
• International comparability – EU standards
Products in common european market in
spa-healthcare
SPA rehabilitation (Anschlussheilbehandlung) more and more after high-tech. operations, direct conections with specialised clinics
Products of secondary prevention for chronicaly ill patients
Products of primary prevention for risk groups of population with specific program
Primary prevention with education in healthy lifestyle – young people
Quality in medical spas...
QUALITY - different things for different people
another requirements for quality in different products
EUROPESPA® med
Target of prevention in Spas
Healthy nutrition → prevention of cancer,
cardiovascular diseases, DM, obesity
Physical activity → prevention of cancer,
cardiovascular diseases, osteoporosis, OA, obesity
No smoking →prevention of certain types of cancer,
cardiovascular diseases
No drugs → prevention mental and physical
disorders
Lack of stress → prevention of depression
Positive thinking → stimulation of all body systems
NEW QUALITY OF LIFE STYLE
SPA STAY
Changes in Lifestyle
Smoking
∟ Cardiovascular diseases
∟ Cancer
∟ Respiratory diseases
Nutrition (lack of fruits and vegetables, excess of
fat and sugar in fast food)
∟ Overweight and obesity (risk for cancer, DM, CDV)
∟ Cancer
Lack of physical activity
∟ OA, OP, CVD
∟ Obesity
∟ Cancer
Stress psyco-social determinants
Alcohol harmful abusus, and other drugs
PREVENTION IN SPA
Future of European Spas linked with health needs
Preventive programmes directed at changing of
life style and as a prevention of common diseases
– aim for Europe and Spas
Old age of Europeans (increased number of
seniors) – programmes directed at keeping the
quality of life in old age
Classic spa treatment mainly for diseases of
locomotory apparatus, psychiatric diseases -
depresive stage, cardiovascular diseases
Research and investigation in spa treatments and
services/evidence based spa medicine
Balneological Research Institute
Universities and High schools with
pregradual and postgradual education in field
balneology
Insurance companies – studies on economical
benefits of spa treatment
Spa facilities – objectification of own health
products and own natural healing sources
Professional associations (Kneippverband,
ESPA ?)
Tourist research institutions (ETI in Trier)
In comparison with other medical fields less money (no interest of pharmaceutical companies)
In future existence of spa health resorts without research and investigation is endanger
THANK YOU FOR YOUR ATTENTION