Janine Klayman . Resume5474 Barber Road, Metamora MI 48455773-251-7044 . klaymanj011@gmail.com

VP / Executive Creative Director – SMZ AdvertisingHave been instrumental in helping this mid sized retail agency pitch, retain and attract a significant amount of new business, as well as enhancing their reputation for highly effective, award winning work. Account ResponsibilityMichigan Lottery, Big Boy Restaurants, Detroit Tigers, Flagstar Bank, Kars Nuts, The Taubman Company, Detroit Red Wings, The Nederlander Theaters, Archdiocese of Detroit, Automation Alley, and The Michigan Dental Association

Chief Creative Officer – WondergroupWas instrumental in doubling the billings of this small Youth Focused Ad Agency thru new business acquisi-tions, as well as building and managing their Creative Department both in Chicago and Cincinnati, winning them their first series of awards, and positioning them for further growth.Account ResponsibilityTotes, Evenflo, Lipton Soups, Isotoner, Tetra, Perfetti Van Melle, Limited Too, Chefboyardee/ConAgra,Kid Cuisine/ConAgra, Johnson and Johnson, Chupa Chups, Funny Bagels

Independent Advertising / Consulting / Writing.Retained to help agencies big and small pitch, win and service new business, position new brands, develop strategic plans, launch new products, and service current accounts.Account mix included:Hanes, Caterpillar, Detroit Medical Center, Provena Saint Joseph’s Hospital, KFC, Purina Mills, Albertsons, Limited Too, Johnny Walker Red, Merial, Condominium Broadband, and The Economic Development Council of Greater Peoria

Vice President / Creative Director / Leo Burnett ChicagoAccount Responsibility:McDonalds, Pepsi International, 7up, Tropicana, Kraft, Hallmark, M&M Mars, Virginia Slims, Eggo, Samsonite, Allstate, Mrs. Smiths Pies, Fruit of the Loom, Sony, Miller Lite, United Airlines, New Business, and over 12 brands at Kellogg.

Associate Creative Director / DDB NeedhamAccount Responsibility:Gallo, Kraft, General Mills, Betty Crocker, Shasta, Ramada, Busch Gardens, Bud Light, Sears Corporate, S.C Johnson, Adventure Island and New Business.

Copywriter / Clinton E. Frank AdvertisingAccount Responsibility: Wendy’s Hamburgers, Gatorade, Hublein, Dept of Health and Human Services, Kohler, Reynolds Aluminum, American Standard, Van Camps Pork and Beans

Career Highlights

Have been instrumental in winning new business from Gatorade, Sears, 7up, Ramada, Pepsi International, Busch Gardens, Phillip Morris, Kraft, M&M Mars, Perfetti Van Melle, McDonalds, Chef Boyardee, Flagstar Bank, Kars Nuts, Gallo, Kellogg, Funny Bagels, Muriel, the Taubman Company, American Standard, Kohler, Kid Cuisine, Evenflo, Stokely Van Camps, Hublein,Wendy’s and Caterpillar to name just a few.

In addition to its award-winning effectiveness, the Special K campaign (which had a minimal media budget behind it) nevertheless made USA Today’s “Top Ten Best Liked/Most Disliked” list (in both categories) next to mega-brands with huge budgets like Nike, Pepsi, Bud Light, Miller and McDonalds. Now that’s awareness.

Grew ConAgra’s Kid Cuisine business at a time when the category was soft and other major brands were floundering, by identifying product enhancements and launching new advertising that boosted sales by 18%.

Turned Coco Krispies, a tired brand with a steadily declining share, back into a player by repositioning it as a Tween cereal, and re-inventing Coco The Monkey (a well known, but uncompelling animated icon). Out-come: Not just awards for Best Children’s Advertising, but a reinvigorated moneymaker.

Increased Totes sales by 100% with Point of Sale and two award-winning low budget TV spots with less than 1 million dollars in media behind them.

Generated more demand for Rice Krispies Treats than Kellogg could satisfy (then leveraged that phenom-enon with unique In-Store and Newspaper ads that capitalized on the idea that Kellogg just couldn’t make enough of them).

Grew the bottom line for Perfetti Van Melle’s Airheads Candy by over 35% with the introduction of its new award-winning Airheads and Airheads Extremes advertising.

Re-launched 3 Musketeers with a campaign that survived two subsequent ad agencies and reversed an 11 year decline.

Worked with students from The College of Creative Studies in Detroit on real world projects that not only won the agency new business (Kars Nuts), but won national awards (The Michigan Dental Association), and moved the needle in the real world marketplace (The Michigan Lottery).

Made baseball history on a shoestring budget with a campaign for the Detroit Tigers "Who’s Your Tiger” that ran for an unprecedented 4 years, garnered national attention, and became a part of everyday baseball vernacular on the streets, in the park, and in independent sports media.

Awards

Clio: Reynolds Aluminum :30 TV “One Time Dime”Clio: McDonalds :60 Radio “Buttermilk Morning”Clio: Stokely Van Camps :30 TV “Far Far Away”New York Film Festival Award: Stokely Van Camps :30 TV “Far Far Away”New York Film Festival Award: Dept of Health and Human Services :30 TV “Peer Group”Golden Marble Award: Best Children’s Advertising TV Campaign, Coco KrispiesWindy: Best Teen Radio – Dept. of Health and Human ServicesEffie Gold: Special K Campaign, :30 TV “Great Taste Never Looked So Good”Addy: Totes :30 TV “Cats and Dogs”Addy: Airheads Extremes :30 TV “Blastoff"Telly Award: Isotoner :30 TV “Wearing is Believing”Telly Award: Totes :30 TV “Cats and Dogs”Healthcare Advertising Awards: Gold :30 TV Campaign “Michigan Dental Association”Golden Apple: Gold :30 TV Campaign, “Michigan Dental Association”SIAA Gold Award: Flagstar Bank :30 TV “Great Race”/”Next Teller”SIAA Best of Show: Flagstar Bank :30 TV “Open Your Eyes”SIAA Silver Award: Michigan Dental Association :30 TV Campaign