Central Image: Consists solely of the Actor Chris Evans in his role as Captain America. Fans of previous films starring Evans, such as Fantastic 4 and not another teen movie will be attracted to this magazine and therefore the film. The magazine background associates with the central image by using the American stars and stripes. Certain details such as the characters stance, his shield and the American colours signify that the film will be very patriotic and filled with action. The theme itself is mainly associated with comic book/ superhero genre.

Masthead: Essentially the name of the magazine and writing is written in a bold white font to attract the attention of the audience. The colour scheme collaborates with the main brand featured in this issue which is Captain America.

Cover lines: Are used to tell the audience what other articles will be in the magazine. They commonly use puns (play on words) when naming these articles to make them more interesting. For example ‘The other gladiator’ is hinting there is a film similar to the film the Gladiator.

Colour & Font: The colour of this issue mainly corresponds with the Captain America theme using red white and blue. It also uses yellow in areas which stands out. The main text in this issue is big and bold reflecting on how they want the magazine to be eye- catching. The smaller and less bold fonts are used to tell the audience of secondary articles.

Anchorage Text: This is the text associated with the central image. This has ‘CAPTAIN AMERICA’ written bold in white to instantly tell the audience that the issue is mainly reporting on this film. It has ‘How summers biggest superhero went to war’ stating what the main article in the issue is about. This also corresponds with the films superhero action genre.

Sky line: Is a phrase associated with what is in the magazine or a phrase to advertise the magazine further. In this magazine it says ‘magazine of the year’ to pursued people to buying the magazine.

Empire Magazine- Captain America

Empire Magazine- Hell Boy 2 Masthead: A defining feature of ‘ Empire’ Magazine is the ever changing Mast heads. On appearance whilst the size and location always stay the same. The colour and theme changes with the main article genre. This is a very eye catching feature and makes the readers more inclined to but it regularly.

Main image: The main image is the focal point of the front cover located in the very centre which is particularly eye catching and the biggest recognisable feature. The close up shot of the character in the image is very useful for attracting the readers attention and showing the style and genre of film that will be spoken inside. Here the angry aggressive clenched fisted character gives off a violent and scary look one you would associate with a horror/thriller film. Advertisement: Located in the circular shapes are particularly well said both provide encouragement to the reader to look beyond the front cover for the story, and also attracts the readers attention by contrast of the gold colour with the black background.

Colour scheme: the colour scheme of the magazine is very important to the genre of film / main story, but is also used to stand out to the audience in a number of ways. The black background allows the text and contrasting coloured image to stand out much clearer to the reader, while the strong tones of the red and black colours convey violence and thrill to the reader. At a glance the genre of the film is very recognisable and allows the reader to make a decision instantly.

The organised layout and formal tone of the magazine creates a professional feel and a quality magazine appealing to an audience who want detailed analysis alongside big industry exclusives.

The magazine also shows multiple conventional features of a magazine front cover. Sell-lines to the side of the main image promote the stories within the magazine to the reader and stand out boldly with the contrasting black and white colouring. The price of the magazine is also displayed above the masthead in a absurd position this shows that they get regulars that know what the fixed price is and that the Empire franchise is so well known it doesn’t have to be clear, the quality speaks for itself. Also the use of coloured anchorage text alongside the main image represents a huge public interest in the Golden Globe Awards- very appealing.

The layout of the magazine is typical of the popular magazine franchise ‘Empire’ – the masthead is located on the top of the page. Anchorage Text accompanying the main image. Multiple sell-lines on the left hand side of the image and follows the common conventions of a barcode, slogan and pick me.

Masthead: The mast head shows instantly what the magazine is about, bold red colour really stands out to the audience and again fits in with the name of the magazine too.

Sell lines: theses are the lines on the outside of the main image which tells the audience a little bit more about what's inside this magazine not just the main story. The white writing used makes it stand out on the black background showing pure or good against evil.

Scream magazine- Hatchet horror

Anchorage Text: ‘Hatchet Horror- Adam Green Speaks out’ this again instantly tells us that it’s a horror movie subject. With the white writing on black sledge hammer it really stands out. Also showing violence with the choice of prop used by character.

Main image: The main image is very ghastly and eye catching to readers. It lets the audience decide straight away that it is what it is and would only really accommodate to a set audience. Dark clothing worn and props are appropriate for the type of genre of films that would be cast for this magazine.

The layout of this magazine is very popular. Its clear with exactly what the magazine will bring to the reader. This is shown by the words ‘BLOOD, GUTS,GORE&MORE’. Advertisement including price label is in a neat circular sticker on the top right hand corner with website and barcode included too.