Jane Frankland - CISO Advisor@CYBER SECURITY CAPITAL - How to create a ciso personal brand

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HOW TO CREATE A CISO PERSONAL BRAND By Jane Frankland |Founder of Cyber Security Capital | [email protected]

Transcript of Jane Frankland - CISO Advisor@CYBER SECURITY CAPITAL - How to create a ciso personal brand

Page 1: Jane Frankland - CISO Advisor@CYBER SECURITY CAPITAL - How to create a ciso personal brand

HOW TO CREATE A

CISO PERSONAL BRAND

By Jane Frankland |Founder of Cyber Security Capital | [email protected]

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OBJECTIVETo help you understand personal branding & what you can do to build a CISO brand so you position yourself effectively & attract opportunities.

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Who am I?

• Award winning entrepreneur, speaker,

author & consultant.

• A top 50 influencer in the UK.

• 19-yrs experience in security, former owner

of Corsaire, a penetration testing company.

• Worked as a Director at NCC Group,

SensePost, was a Board Advisor for a forum

with 170 CISOs.

• SC Awards Judge for Europe & the USA &

have been heavily involved in OWASP,

CREST & Cyber Essentials.

• Mum to 3 kids.

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Why build a CISO personal brand?

Work part-time

Best jobsMix with influencers

Non Exec Directorship

positionsConsultancy

Speaking gigs

Kudos from your peers

Own your own business

Highest salaries

Featured in the press

Travel the world

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“As important if not MORE important a skill for you to master as being a

technical expert.”

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Here’s why

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FINANCIAL

SOCIAL

INTELLECTUAL

Known, liked, trusted

Your asset/ network of personal & professional

contacts

Your learning &

development of skills & expertise

Your accumulation of

wealth

The way we work is changing.

SOCIAL CAPITAL is the

new currency

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All industries have 3 types of people

IN W

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They also have….

VITAL FUNCTIONAL

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What’s the difference?

VITAL

• Produce more

• Share more

• Create paths/ lead/define

• Re-energized by their vitality

FUNCTIONAL

• Get more

• Learn more

• Be shown a path/ be lead

• Worn out by their functionality

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The power of influence

Where you are now

Where you want to be

The INNER CIRCLE Where you need to be

The OUTER CIRCLE Where you likely are

Visible, valuable,

connected, credible

LOTS of good opportunities for

FEW

Invisible, unknown,

at risk

FEW opportunities

for MANY

The POWERof Influence

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How can I prove this?

How can I prove this?

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• Private screening of films.

• Dinners or exclusive networking events with other influencers.

• Lots of speaking opportunities.

• Journalists want interviews.

• Brands pay me to act as advisors, or to publicise their events.

• Analysts pay me for advice by the hour.

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Myths

•Outsource

•DIY

•Do nothing

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THE FRAMEWORKCreating a CISO Personal Brand

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• Define the personal brand.

• Why you need to develop a remarkable personal brand.

• The process – 7 steps - for developing a personal brand that attracts opportunities to you so you’ll receive opportunities, information & intelligence ahead of others.

• The main mistakes people make when trying to build a personal brand & how you can avoid making them.

Agenda

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Personal brand Definitions

1. The practice of people marketing themselves and their careers as brands.

2. The perception people have of you compared to others in similar positions.

3. It’s what people say about you when you leave the room.

NB. Brands are built on what people are saying about you not what you’re saying about yourself.

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• Developing a personal brand means figuring out who you really are, who you want to serve & how you differ from every other CISO.

• Creating a consistent, targeted, “human” impression in your market so you can achieve your personal & professional goals plus live authentically.

• To create an influential personal brand you need to de-commoditize yourself.

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It’s not WHAT or WHO you know, it’s who the people you know know

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The essentials

• Objective/ why & goals

• Audience/ target market

• Vision, mission & values

• Unique take on things

• Strengths/ key differentiators

• Competition

• Personality

• Pitch

• Commitment/ frequency

• Feedback

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1. Consider your objective

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2. Create credibility

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1-minute pitch

• Who you are

• What you do & the industry you work in

• What makes you credible, unique & relevant

• What are you passionate about

• What are your short-term/ long-term goals

Goal: to get noticed & be remembered

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What’s your story?

• Facts tell & stories sell so if someone is going to listen to your story you must ensure good communication:

• Dress sense, voice & body language

• Props & imagery

• Framework

• Emotion

Goal: to make your story engaging & memorable

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3. Move online

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Who the Google are you?

When someone Google’s your name, the 1st page of results is how the world sees you. If you don’t show up – you’re a nobody!

• Is it clear what you do?

• Is it clear what you’re good at?

• Are you referenced & can testimonials about you be found?

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To do list

• Consider your digital footprint as you’re now an asset• Pick your communication platforms• Create the right image – headshots, bios etc.• Build your network• Share great content – curated & created• Blog

Goal: stand out for all the right reasons, convey the genuine you & be remembered as a hub for intelligence

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Your professional headshot

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Your eye grabbing bio

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Your headline

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Your summary

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4. Create content

• Your network is hungry for content especially anything that’s visual or emotionally appealing. Start reading what your influencers are reading & then share it across your social networks.

• Give before you get & become known as the source or “hub” as this positions you as an influencer & leader.

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What content?

• Read – blogs, articles, white papers, surveys, reports, books, press releases

• Watch - interviews, talks, testimonials, explainers, presentations, demos

• Look at – photos, diagrams, infographics, cartoons, graphs

• Listen to – podcasts, sound-bites

• Participate in – competitions, quiz, webinars

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ENTERTAINEMPOWEREDUCATE

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The power of images

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5. Communicate, build rapport & nurture relationships

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6. Move offline

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Get noticed offline

• Volunteer for projects at work

• Volunteer for initiatives outside of work – universities, schools, charities etc.

• Participate in panels and speaking events

Goal: to complete the picture of brand you, and further differentiate yourself.

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7. Be consistent

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In summary

• It’s about sharing & helping.

• It’s not about expecting to get a reward from it, although that often happens.

• It’s not about giving before you receive. Your reward will often not come from the original source.

• It’s about delivering practical expert advice, being accessible, so you set yourself up for success.

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Remember

• When you use the methods I’ve taught strategically you‘ll be connecting with more influencers, moving from that outer circle to the inner circle, and attracting more opportunities.

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So ask yourself. Are you getting the results you want?

Can you afford not to understand how to do this?

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To find out moreConnect on LinkedIn – http://linkedin.com/in/janefrankland

Twitter – @JaneFrankland

Email me – [email protected]