Jan- Christoph Zoels - Supporting sustainable lifestyles

Making sense of the worldEngaging people in sustainable living and planning

Jan-Christoph Zoels

Designed by Experientia

Low carbon living - Sitra/SRV. As part of a team made up

of international engineering and planning firm Arup

(London) and architectural firm Sauerbruch Hutton

(Berlin), Experientia won an international competition to

develop a building block in the city of Helsinki, Finland,

which will have low or no carbon emissions.

It has an integrated approach to energy efficiency, with high

architectural, spatial and social values and constructed

with sustainable materials, methods & operations.

Jätkäsaari covers a plan area of 100 hectares of mixed-use

development and infrastructure and will house circa 16,000

inhabitants and 6,000 new jobs. www.low2no.org

CASE STUDY 2010 —

Low2No

2

Clients

Sitra, Finnish Innovation Fund

SRV, developer

VVO, housing agency

Time frame

2009 Competition, 1st prize

2010–11 design phase

2014 Completion

Location

Jätkäsaari, Helsinki, Finland

23,000 m2 residential

6,000 m2 office & incubator

1,600 m2 retail and services

http://www.low2no.org

http://www.low2no.org

An architectural rendering by Sauerbruch Hutton of

the future low-to-no carbon district.


Title

Create value through innovative processes. Experientia is responsible for the workstream “Low carbon

lifestyles - enabling behavioral change”, designing energy

demand management solutions such as advanced smart

meters, mobile applications and services as well as designing

and coordinating “mixed use” service offerings.

Participatory design processes with stakeholders, local

entrepreneurs and future residents ensure the fit within the

Finnish culture.

Low2No

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Our approach

Ethnographic research

User & stakeholder interviews

Personas & scenarios

Concept design

Participatory design workshops

Prototype development

Strategic communications

Our deliverables

Research analysis

Behavioral change models

Personas & scenarios

Concept development

Interactive prototypes

CASE STUDY 2010 —

Business as usual: Breakdown of developer's 40 year carbon footprint (metric tonnes of CO2e)

WhyLow2NoCASE STUDY 2010 —

Copyright Arup

Ability to control 18-25% of the 67-year footprintInfluence another 10%.

40% carbon reduction in construction phase compared to Business As Usual (BAU).


Low2No

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European Union Performance of Buildings Directive. 2020: new buildings in the EU will have to consume 'nearly zero'

energy and the energy will be 'to a very large extent' from

renewable sources.

Public authorities - set an example by building, buying or

renting such 'nearly zero energy building' as of 31 December 2018.

EU regulations on internal energy markets (25.06.09). “Implementing intelligent metering systems with a target of 80% of

the population covered by 2020. The installation of smart meters

allows consumers to be informed precisely of their consumption and

promotes energy efficiency.”

CASE STUDY 2010 —

Why? Raising people’s quality of life,

while reducing carbon emissions.

An analysis by Climate Change Capital suggests that

è building sales price increases by 8%

è rental value rise by 16 to 20%

Financial Times: Upfront costs remain the biggest barrier; 13.9.2010 pg 8

Low2No

Increase quality of life

Favor agency of individuals

Increase utility

Enable responsiveness/control

Provide transparent choices

Further social cohesion

Build sense of achievement

Foster social status

Expand aesthetic value

Enabler: reduced costs

CASE STUDY 2010 —


è Invite people into a positive behavioral cycle through information-intensive social interactions and incentives.

è Provide a multifaceted, easy and convenient set of sustainable consumption choices.

Strategy and approach: Positive cycle of social

interaction, awareness and incentives

Low2No

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Support low carbon lifestyle choices

Reliable information

Attractive services

Convenient choices

Rewards and incentives

Social approvals

Sense of achievement

CASE STUDY 2010 —


Experientia

Design process

Connectivity and citizen engagement è Involve local entrepreneurs in developing a competitive

ecosystem of products, services and initiatives

è Favour spontaneous participation in the decision making process

è Support stakeholders in creating a synergic team and sharing a common business code

è Engage local residents through collaborative and participative activities

Strategic interventions

Awareness and engagement

Self assessment

Community action

Cultural leadership

Low2NoCASE STUDY 2010 —

Guided tour

Open yard

Scenario workshop

Cultural probe

User observation

Definition Concept Design Production info Construction Post-occupancy

Decision making

Creative workshop Mock-up

Planning for real

Blog

Analysis

Service prototype

Experience prototype

> > > > >

Post-occupancy evaluation

Low2No

Create value through innovative processes.Designing low carbon lifestyles - enabling behavioral change

CASE STUDY 2010 —

Interviews

Tell them and they’ll forget; Demonstrate and they’ll remember;Involve them and they’ll understand” Geller, 1989


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Empower dŽƉůĂĐĞĮŶĂůĚĞĐŝƐŝŽŶͲŵĂŬŝŶŐŝŶƚŚĞŚĂŶĚƐŽĨƉĞŽƉůĞ

WĞŽƉůĞĚĞĮŶĞĂŶĚŵĂŶĂŐĞĂƵƚŽŶŽŵĂůůǇƉƌŽĐĞƐƐĞƐĂŶĚĂĐƟŽŶƐŽŌĞŶĂůƐŽŝŶĐŽůůĂďŽƌĂƟŽŶǁŝƚŚƚŚĞƉƵďůŝĐŝŶƐƟƚƵƟŽŶƐ

Ownership

tĞǁŝůůŝŵƉůĞŵĞŶƚǁŚĂƚǇŽƵĚĞĐŝĚĞ

Collaborate dŽƉĂƌƚŶĞƌǁŝƚŚƚŚĞƉƵďůŝĐŝŶĞĂĐŚĂƐƉĞĐƚŽĨƚŚĞĚĞĐŝƐŝŽŶŵĂŬŝŶŐƉƌŽĐĞƐƐŝŶĐůƵĚŝŶŐƚŚĞĚĞǀĞůŽƉŵĞŶƚŽĨĂůƚĞƌŶĂƟǀĞƐĂŶĚƚŚĞŝĚĞŶƟĮĐĂƟŽŶŽĨƚŚĞƉƌĞĨĞƌƌĞĚƐŽůƵƟŽŶ

ŶĂůǇƐŝƐĂŶĚƐŽůƵƟŽŶƐĚĞǀĞůŽƉŵĞŶƚĂƌĞƵŶĚĞƌƚĂŬĞŶďǇƚŚĞĚĞĐŝƐŝŽŶŵĂŬĞƌƐƚŽŐĞƚŚĞƌǁŝƚŚƚŚĞƉƵďůŝĐ

Empowerment

tĞǁŝůůůŽŽŬƚŽǇŽƵĨŽƌĂĚǀŝĐĞĂŶĚŝŶŶŽǀĂƟŽŶŝŶĨŽƌŵƵůĂƟŶŐƐŽůƵƟŽŶƐĂŶĚŝŶĐŽƌƉŽƌĂƚĞǇŽƵƌĂĚǀŝĐĞĂŶĚƌĞĐĐŽŵĞŶĚĂƟŽŶƐŝŶƚŽƚŚĞĚĞĐŝƐŝŽŶƐƚŽƚŚĞŵĂǆŝŵƵŵĞǆƚĞŶƚƉŽƐƐŝďůĞ

Involve dŽǁŽƌŬĚŝƌĞĐƚůǇǁŝƚŚƚŚĞƉƵďůŝĐƚŚƌŽƵŐŚŽƵƚƚŚĞƉƌŽĐĞƐƐƚŽĞŶƐƵƌĞƚŚĂƚƉƵďůŝĐĐŽŶĐĞƌŶƐĂŶĚĂƐƉŝƌĂƟŽŶƐĂƌĞĐŽŶƐŝƐƚĞŶƚůǇƵŶĚĞƌƐƚŽŽĚĂŶĚĐŽŶƐŝĚĞƌĞĚ

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Consult dŽŽďƚĂŝŶƉƵďůŝĐĨĞĞĚďĂĐŬŽŶĂŶĂůǇƐŝƐĂůƚĞƌŶĂƟǀĞƐĂŶĚŽƌĚĞĐŝƐŝŽŶƐ

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WĞŽƉůĞĂƌĞŚĞĂƌĚĂŶĚŚĂǀĞƚŚĞĐŚĂŶĐĞƚŽŝŶŇƵĞŶĐĞĚĞĐŝƐŝŽŶƐƚŚƌŽƵŐŚŝŶĨŽƌŵĂƟŽŶĂŶĚŽƉŝŶŝŽŶƐƚŚĞǇƉƌŽǀŝĚĞ

tĞǁŝůůŬĞĞƉǇŽƵŝŶĨŽƌŵĞĚůŝƐƚĞŶƚŽĂŶĚĂĐŬŶŽǁůĞĚŐĞĐŽŶĐĞƌŶƐĂŶĚĂƐƉŝƌĂƟŽŶƐĂŶĚƉƌŽǀŝĚĞĨĞĞĚďĂĐŬŽŶŚŽǁƉƵďůŝĐŝŶƉƵƚŝŶŇƵĞŶĐĞĚƚŚĞĚĞĐŝƐŝŽŶ

tĞǁŝůůŬĞĞƉǇŽƵŝŶĨŽƌŵĞĚ

ŶĂůǇƐŝƐĞǀĂůƵĂƟŽŶƐĂŶĚĂůůĚĞĐŝƐŝŽŶƐĂƌĞĂůƌĞĂĚǇƚĂŬĞŶWĞŽƉůĞŚĂǀĞƚŚĞŽƉƉŽƌƚƵŶŝƚǇƚŽďĞŝŶĨŽƌŵĞĚĂŶĚƵƉĚĂƚĞĚŽŶƚŚĞƐƚĂŐĞŽĨƚŚĞƉƌŽĐĞƐƐ

Inform dŽƉƌŽǀŝĚĞƚŚĞƉƵďůŝĐŝŶĨŽƌŵĂƟŽŶŽŶĂƉŽůŝĐǇŽƌƉƌŽũĞĐƚŝƐŐŽŝŶŐƚŽďĞƌĞĂůŝƐĞĚdŽĂƐƐŝƐƚƉĞŽƉůĞŝŶƵŶĚĞƌƐƚĂŶĚŝŶŐƚŚĞƉƌŽďůĞŵĂůƚĞƌŶĂƟǀĞƐŽƉƉŽƚƵŶŝƟĞƐĂŶĚŽƌƐŽůƵƟŽŶƐ

Awareness

Increasing level of public engagement

Increasing level of public impact

Main features

Referencemethodologies

Promise to people

Public participation

goal

Increasing level of public impactIncreasing level of public engagement

Environmental & life constraintsè Heating & cooling conditions

è Transport conditions

è Light conditions

è Water and food supply

Social pressure and constraintsè Degree of acceptance of green values

è Degree of awareness on the evolution of pollution conditions

è Degree of knowledge of behavioral impact on climate

Cultural frameworkè Commitment of the public administration

è Continuous monitoring/maintenance programs

è Incentives for healthy behaviors

è Continuous improvement programs

Architectural and interface affordancesè Space usage conditions (shared/public/private)

è Tracking of/feedback on energy/water/food consumption models

è Situation awareness of the habits and behaviors of other consumers (community of peers)

Motivation and beliefè Green values

è Consumption behaviors

è Transport behaviors

è Knowledge and awareness

Drivers of behavioral change.


http://www.pigeonblog.mapyourcity.net/statement.php


















































Title

Engagement and Awarenessè Make behavioral change easier and convenient

è Present meaningful and contextual information

è Enable choices

è Create tools for evaluation

è Facilitate cognitive, emotional and sensorial appraisal

Community actionsè Utilize social reputation as behavioral enforcer

è Co-monitor to effect policy change

è Share common values

è Create a pool of shared knowledge

è Enable support networks

Self assessmentè Translate understanding into actions

è Set targets to make information measurable and actionable

è Simulate impact or alternatives

è Provide immediate feedback

è Reward to create and sustain change

Leading by exampleè Facilitate open dialogue between public/private

è Make backstory transparent

è Create public incentives to sustain change

è Model behaviors

è Provide feedback loops to constantly refine processes and policies

Low2No

Facilitating and enabling behavioral change.

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CASE STUDY 2010 —























































Low2No

Scenario and persona based approach.

CASE STUDY 2010 —


Title

50 behavioral change solutions. Experientia designed

fifty initial ideas for tools and services that could facilitate

behavioral change in Jätkäsaari.

Low2No

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These included:

• technological solutions, such as

smart meters, dynamic pricing systems,

and data on cost and peak usage;

• participatory solutions, such as

games, competitions, workshops and

websites;

• public installations, such as

artworks catalyzing energy

consumption reduction;

• business initiatives to encourage

private and public entities to get

involved.

CASE STUDY 2010 —

Low2No2010 —

Commercial, mobility and social services

complement the behavioral change intervention.

Low2No2010 —


Services: The Food Hub. A “Food Hub”, offering services

related to the purchase, consumption and sharing of food,

an ethical and sustainable alternative to the products commonly

offered in the Finnish market.

è Purchase: a sales point and open market to buy biological

and seasonal products provided by a network of local producers

(Community Supported Agriculture scheme);

è Consumption: a 0-miles restaurant, with catering services

and a cafeteria providing biological products;

è Sharing: cooking courses, a meeting room for cooking lessons

and informal work meetings, and a green house.

Low2No

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CASE STUDY 2010 —


Low2No

Services: Eco-laundry. Uses highly efficient practices

and detergents with a low environmental impact.

It provides:

è a support service for reusable diapers for individuals and the

daycares in the region;

è services and lessons in sewing, washing and caring of textiles;

è home delivery for individuals and businesses in the area.

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CASE STUDY 2010 —


Low2No

Services: communal sauna. An eco-friendly response to

the presence of a private electric sauna in most Finnish homes.

The sauna will be a traditional, wood-fueled sauna, providing

spaces for families, friends and small work groups.

Communal areas will be furnished with fires and wood logs,

with catering provided by the Food Hub.

The heat generated by the sauna will be reused to heat local

greenhouses.

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CASE STUDY 2010 —


Low2No

Live & work. In collaboration with various stakeholders

Experientia conceptualized incubator, live&work and office

facilities. A living lab arrangement will test resulting outcomes.

The co-working/incubator space will serve three needs:

è incubating start-ups related to Sitra’s innovation programs;

è hosting micro start-ups selected by venture funds or external

innovation programs;

è desk-sharing of professionals from the “public”.

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CASE STUDY 2010 —


Low2No

Advanced smart meters. The Low2No concept prototype

is a holistic, people-centered, advanced smart meter.

We have envisioned an empowering smart meter that tracks

personal carbon footprint, offers handy tips to reduce it and

connects people to a like-minded community.

User requirements:

è Provide contextual realtime feedback

è Analyze personal consumption (energy, water, waste, etc.)

è Incentivize reduced consumption through social reward systems

è Integrate controls - holistic approach

è Design intuitive and meaningful interface controls

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CASE STUDY 2010 —


Check, Compare, Act. We identified core tasks

a smart meter must enable:

è Check personal energy consumption information,

raising awareness and understanding of real-time

consumption;

è Compare personal consumption with peers,

past behaviors, goals, patterns and trends,

and comparisons between similar offerings;

è Act to control consumption, through interactions

offering personalized real-time tips and the ability

to program and modify household settings.

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People need clear, quickly understandable information, visualized in a way that makes sense to them.

Ability to compare behaviors, products, services, etc. to averages and goals.

Build from short-term to long-term changes.

CASE STUDY 2010 —


Fast changing smart metering landscape.

èLarge scale role-outs in US, Europe, Asia

èEfficiency gains for energy providers, less impact on end

users. Why?

èNew entrants into market: Navetas, Intel, Belkin, GE,

Nest, etc.

èMarket exit: Google Powermeter, Microsoft Home. Why?

èEmergent technologies: energy disaggregation,

behavioral learning apps

èExtensive market research

Low2No

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Nest learning thermostat

”NEST learns from your temperature adjustments, programs itself to keep you comfortable, and guides you to energy savings. You can control the thermostat from anywhere using a smartphone, tablet or laptop, and Nest never stops learning, even as your life and the seasons change.”

CASE STUDY 2010 —


Insights to improve end user experience.

è People use circa 1min a day to monitor energy consumption

è Realtime feedback is effective: 5-15% energy reduction

(Oxford Uni, Uni of Otago)

è Provide motivation to reduce consumption: positive feedback

cycle, show top 5 - 9 appliances, tips for energy consumption, goal

setting tools

è Simplicity of data comparison: less than 7 data points

è Influence of display medium impact on customer actions:

in-home displays 28%, web portal 9% (Fraunhofer USA)

è Connect energy consumption to everyday life: open API,

measurable results, continued engagement, social network integration

è Engage people in installation process

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CASE STUDY 2010 —


Low2No

Developing applications for smart phones can drive the

impact further.

As the device is more personal both in terms of data and

emotion, the way in which people interact with the Smart

System can be made more spontaneous and enjoyable.

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CASE STUDY 2010 —


Award-winning service design. Experientia's service platform

design for Low2No won the prestigious Italian National Prize

for Innovation in Services, 2011.

The Low2No service platform will contribute to making

sustainability an integral part of the daily activities and lives

of the residents and workers of the area.

Experientia worked with carefully selected local entrepreneurs

to design multiple businesses with a good fit with the soul and

mission of the zone.

Low2No

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CASE STUDY 2010 —

Torino (HQ)

Via Cesare Battisti 15

10123 Torino

Italia

T +39 011 812 9687

F +39 011 813 4121

[email protected]

www.experientia.com

Experientia

mailto:[email protected]

mailto:[email protected]

http://www.experientia.com

http://www.experientia.com

Jan- Christoph Zoels - Supporting sustainable lifestyles

Design

Transcript of Jan- Christoph Zoels - Supporting sustainable lifestyles