Jan 25 #3 Succeeding On GG

Sign up!Due DiligencePost a projectOpen Access ChallengeLife on GlobalGiving

How to succeed on GlobalGiving

• English

• (At least occasional) Internet access

• Non-discriminatory

• Non-evangelizing

• Pass due diligence

Requirements

What is Due Diligence? All organizations listed on our site pass a rigorous due diligence process to determine their eligibility for placement in our marketplace. They must:

- Be making a significant social impact- Have a track record for delivering on promises - Be eligible for international philanthropic donations- Submit documents in English- NOT be listed in any terrorist databases

Due Diligence Requirements International organizations need to submit the

following documents:- Organizational Structure Documents- Certifications- Financial Documentation- Program Materials- Employee Names - Letter(s) of Reference- GlobalGiving Compliance Documents

Typical donors The “soccer mom”

•Tend to be women

•30-40s

•Coastal

•Urban

•Socially & env. conscious

•Well educated

The “young professional”

•20-30s

•International experience

•Internet savvy

• About ¾ are new to GlobalGiving

• Average time spent on the site: 2-4 minutes

• Use search and/or browse

Typical user behavior

20,000-50,000 visits/week

– Direct: 40-50%

– Referral: 30-40%• e.g. eBay ads, GirlEffect.org, affiliate program• Social media: $15k from Twitter one week

– SEO/SEM: 20-30%

Where does GG traffic come from?

How do donors navigate on GlobalGiving?

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Results are

ranked by

popularity

among givers and by project leader

updates

Above-the-fold view

- Clear pictures of beneficiaries- Small project totals- Varied donation amounts- Specifics- Frequent Project Updates

What do donors want to see?

What makes a good project page?

How To Write Great Projects1. Make the project title clear, concise, and descriptive

Good Title: Restore eyesight to 500 Nepalese villagersBad Title: Protect the CBB biosphere

2. Tell donors how they can helpThree donation options less than $100Provide a range—You never know!

3. Be the eyes for your potential donors

4. Have a clear, concise summary of your project

5. Make sure your project description is easy to understand

6. Set a realistic funding goal

Pictures: FacesChoose main photo with care

Appears on top of page & in search results

Donors: Most important info on GGClear description of project activities & the impact donations will have

Donors respond to smaller goals ($3,000, $5,000, $10,000)If you get fully funded, you can always post another project(s)

Donors’ eyes go

here first

The The median median donation donation size is $30. size is $30.

Givers Givers want to want to see options see options above and above and below $50.below $50.

DonorDonors’ s’

eyes eyes go go

here here next!next!

GlobalGivers want to hear: what is

your organization’s

goal?

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nic

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All new organizations to GlobalGiving must successfully participate in an Open Access Challenge

- Held every 3 months or so- $4,000- 50 donors- 3-4 weeks- Prizes for raising the most $/# donors

Open Access Challenges

Why we have them:- Learn-by-doing- Check for fit- Gives you an excuse to contact donors- Competition and deadlines motivate

giving

Open Access Challenges

the w

inners

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did

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Try, try again.

The “Critical Exposure” Approach

Champion

Champion

Champion Champion

Champion

Champion

Champion

CriticalExposure

The “Critical Exposure” Approach

“The GlobalGiving Challenge has been a great way for Critical Exposure to engage and expand our circle of supporters while raising vital funds…”

$15,600 from 614 donors

$4,000 in prize money from GG

The next Open Access Challenge is

March 25-April 26

Due diligence documents are due February 22

15% of donations- Helps cover our operating expenses- Compensated by greater donation volume,

more visibility and more opportunities through us and…

Donors have the option to add on to their donation to cover this cost

GlobalGiving’s fee

I’m on GG. Now what?

• Project Updates• Post more projects• Continue to grow your online

network• Campaigns, etc.

Project Updates

• NOT your typical reporting obligation– Concise, personal, specific

• Sent to all of your donors

• Posted to your project page

• Required every 3 months

• “Project news”

• Impact of donations

• Progress since donation

• Progress toward goals

What makes a good project update? • Encourages feedback

• Pictures!

• Beneficiary quote

•A thank you

All this engages donors & encourages repeat giving

• NOT one big ask

An exemplary project update “The violence that has erupted in Kenya following the disputed Presidential Election has resulted in tragic loss of life and a massive problem of internal displacement. More than 250,000 innocent Kenyans have had to flee their homes - simply because of their tribal origins. All the Alive & Kicking balls that you are currently purchasing are being sent to the camps that have been set up to provide shelter for the displaced. Kenya Red Cross, who are overseeing the camps, have been given 200 balls so far, and 70 balls have been sent independently - 20 to a camp alongside Kibera in Nairobi, and 50 and a larger camp in Kitale. According to our friends at the Red Cross, until the balls arrived, there was little else for the children to do to help pass the long hours in their temporary homes. So thank you all for making this possible.”

A donor’s comment:Martin, thank you SO much for providing this update. With the unrest you are experiencing, it is good to know both how the funds are being used and also that the soccer balls are making a truly tragic situation even a little bit better for the kids.

Problem

Why update?• Project updates go directly to donors• Opportunity for dialogue with donors• Repeat donations• Projects receive, on average, up to three times more

in donations when they update regularly• Increase visibility! Higher placement in search results• Opportunity for special funding/challenges• GG Tweets some updates to our 12,000+ followers

Improve your search rankingRanking based on: • 40%: Time since your previous update• 20%: # of donors• 20%: $ raised• 20%: Closeness to funding goal

How can you improve your project ranking?1) Post project updates2) Mobilize lots of people to donate. Encourage donors to give even small

amounts (i.e. $10, $20)3) Engage your donors. Maintaining previous donors and reaching out to a larger

donor base will allow you to increase the overall amount fundraised4) Use a realistic funding goal

2010 Campaigns

June: Matching campaignOctober: Give More Get MoreCampaigns with non-monetary prizesOther thematic campaigns

$200,000 in matching

Thank you. Let’s eat!

Go towww.globalgiving.org/open

to sign up!

Bill BrowerField Program Officer

[email protected] Skype: wsbrower

Twitter: GlobillGivingCambodia mobile: 0978572895

http://www.globalgiving.org/open

Organizational Documentation

Shows:• management of the organization, • financial tracking, • methods, • board members expectations, • the exit strategy if the

organization dissolves.

Examples:• Articles of

incorporation• Charter• Bylaws

Certifications

- Certificate of incorporation

- Certification from any state or national government agency

Financial Documentation- Budget for current and past fiscal years

- Sources of income and expenditures:- How funds are applied - Other funders of your organization

- Audited financial statements- If your finances are not audited, please send one more

year of budget information

Personnel and Financial holdingsPersonnel and Financial holdings • List of Staff and Board Members

– Run against the U.S. Treasury Department's list of "Specially Designated Nationals and Blocked Persons"

• List of all financial institutions– Checked with the Treasury’s database

Program MaterialsProgram Materials (one or more):

– Annual report– Program descriptions and materials– Brochures– Pamphlets– Other public and printed information

Letter of Reference1 (or more) on their letterhead addressing:

• The nature and scope of your relationship• Any praise, thoughts, or concerns regarding your

organization’s approach and strategy, including:– Organizational capacity to absorb funds– Financial management– Organization's code of conduct– Strategies for addressing the core social need– Compliance with non-discrimination on the basis of

race, gender, or religion

GlobalGiving Compliance Policies- Signed DD Affidavit- Signed GlobalGiving Anti-Terror Certification- Signed GlobalGiving Non-Discrimination Policy- Disbursement Form

Jan 25 #3 Succeeding On GG

Technology

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