Jan 2017 Advertising

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Advertising highlights January 2017 Painting towns and cities blue across the country

Transcript of Jan 2017 Advertising

Advertising highlights January 2017Painting towns and cities blue across the country

•Over 6,000 adverts running throughout the day including peak breakfast and drive time shows across the UK

• The campaign will be heard by more than 13 million adults throughout January and February

•Broadcasting across the nation’s favourite radio stations with a 30 second advert promoting the “easywaytofindyourperfectjob”:Capital, Heart, Kiss, Smooth, Absolute and more

•Dominating the ticket gates of Leeds train station

• Targeting an audience on their daily commute

•Over 4.8 million impacts every 8 weeks

•24 unmissable sites covering key arterial routes in and out of London

•High impact advertising

•Over 57.5 million impacts

• Large dominating banner

•Key location in the business district of Liverpool city centre

•800,000 impacts every two weeks

Radio

Premium roadside digital

Liverpool Castle Street

Leeds Ad gates

• Targeting central Liverpool

•Glorious HD branding capturing the attention of pedestrians, passengers and other vehicles on the road

Digital top taxis

•Covering key target locations across the UK

• Locationsinclude:London, Birmingham, Manchester, Liverpool, Leeds, Newcastle, Southampton,Sheffield&more

•Both digital and static 6 sheets in over 271 gyms across the country

•Delivering a footfall of 3.18 million

• Engaging with active, hard to reach professionals whoenjoykeepingfit

•Captive audience

•Our advert will be seen over 48.8 million times (by 6.3 million adults)

•Major train line routes including: C2C, Govia Greater Northern, Govia Thameslink, First Great Western, Gatwick Express, London Midland, Southeastern, Stanstead Express and South West Trains

Bus shelters

Train carriage panels

Gym 6 Sheets

•50x London Underground 48 sheets located at key commuter stations

• The sheer size will capture people’s attention

•3 minute dwell time provides greater opportunity for commuters to consider messaging

LU 48 sheets

•Over 110,000CV-Librarybrandedcoffeecups and 48,000 branded sandwich bags across the country

• Sevenmajorcities:London,Birmingham,Manchester, Leeds, Reading, Bristol & Liverpool

Coffeecupsandsandwichbags

•Full domination of the digital escalator panels at Euston,KingsCross,Blackfriars&CityThameslink

•A combined footfall of over 74 million

•6 sheet posters at over 36 major commuter stations

•Our advert will be seen over 2.5 million times across two weeks

•Professional audience – 74% of underground users are ABC1

•Underground users are 6x more likely to recall adverts

Escalator panels

LU 6 sheets

• Locatedatsomemajorcommuterundergroundstations

• Largest format delivering scale and impact

•2.5 million impacts

•One of the top 10 busiest stations outside of London

•A huge landmark that dominates the escalators from the ticket hall to the Wirral line

•Annual footfall of 14.3 million

• Digital6sheetpostersatmajorstationsacross the country

•Delivering over 2 million impacts every two weeks

•Professional audience – 70% of rail users are ABC1

• Locationsinclude:Birmingham, Brighton, London,Liverpool,Leeds,Leicester,Sheffield &More

•Landmark site at London Waterloo, the UK’s busiest station

•Prime position above escalators leading to the Northern, Bakerloo and Jubilee lines

•Up to 3.5 million commuterjourneys made daily

LU 96 sheets

London Waterloo landmark site

Liverpool Central Station

National Rail digital 6 sheets

•Bus supersides across Liverpool

•There are 5.2 billionpassengerjourneysinthe UK each year

Buses

• Located at Liverpool Lime Street station

•Professional audience – 70% of rail users are ABC1

•Advertisements located in a prime position at the top of the stairs leading to baggage reclaim

•A large site that is visible head on to all arriving passengers

•Terminal 3 has 5.6 million passengers a year with 75% being ABC1

•800 window vinyl’s across carriages travelling through 60 stations

•The Metro serves commuters and shoppers alike travelling to Newcastle upon Tyne, Gateshead, South Tyneside, North Tyneside and Sunderland

•Over 40 million travellers annually

Rail 4 sheets

Newcastle Metro

Manchester Airport

•Situated on arguably the busiest stretch of motorway in the UK

•West Midlands gateway

•Europe’s largest roadside digital advertising screen (5038 Sq.ft.)

•20 million adult impacts every fortnight

M6 Junction 9

•Birmingham airport has an annual footfall of over 10.1 million passengers

•Adverts in both the north and south terminals targeting all arriving travellers

•Located in baggage reclaim halls with high dwell time

•4.7 million impacts

• Targetingtrafficduringpeakhoursformaximum reach

•Reaching commuters around London

•1.9 million impacts

• Targetingtrafficduringpeakhoursformaximum reach

• Locationsinclude:London, Birmingham, Manchester, Newcastle and more

Birmingham Airport

Digital road 6 sheets

Roadside 48 sheets

• Thecountry’sfirstseven lane motorway

• TargetsinandoutboundtrafficfromBirmingham city centre

•Delivering 8.4 million adult impacts every fortnight

A38 Expressway

•Located between Junction 8 & 9 of the M6

•3.6 million impacts per two weeks

• TargetingtrafficheadingbothwaysbetweenCentral Birmingham, The NEC & Birmingham Airport

•OneofthebusiestjunctionsinBirmingham,theiconicdigital96sheetfeedsallmajor routes in and out of Birmingham

•Delivering over 1 million adult impacts every fortnight

•The full motion screens capture the attention of commuters passing by

•The largest digital screens on the M5

•Delivering 11.1 million adult impacts every fortnight

•Targeting commuters travelling northbound (towards M6) and southbound (towards M42)

M5 Junction 1

M6

Spaghetti Gateway

•Situated either side of the M62 capturing the attentionoftraffictravellinginandoutofthisvibrant hub

• Iconic site standing at 21 metres high

•1.3 million impacts per 2 weeks

•Positionedheadonto3lanesoftrafficonthebusy A64

•Targeting commuters leaving Leeds city centreandpeoplecomingofftheM1andM62motorways

•700,000 impacts per 2 weeks

•Situated on Mancunian Way on the south eastern ring of Manchester

•One of the busiest commuter routes in and out of Manchester

•Located near Manchester Piccadilly as well as two universities

Liverpool Towers

The Mile Leeds

Mancunian Junction

Sports grounds•Delivering high impact stadium advertising to

connect with mass audiences at a number of leadingsportsvenuesincluding:EdgbastonCricket Club, Gloucester Rugby Club, Worcester Warriors, Worcester Cricket Club & Northampton Saints

•Located at the gateway to Coventry on the A444 & home to Coventry City FC and Wasps RFC

•Attracting large crowds every weekend, the site delivers 685,000 adult impacts fortnightly

•Standout digital sites at two of the UK’s leading shopping centres targeting people as they work, shop and play

•The Arndale in Manchester, with an annual footfall of 41 million

•Liverpool ONE, with an annual footfall of 28.6 million

•Located close to Birmingham’s Bullring shopping centre

•24 square metre digital screen

•Delivering over 400,000 adult impacts fortnightly

A45 Coventry Road

Ricoh Arena

Shopping centres

View our full marketing campaigns at: www.cv-library.co.uk/advertising-reach

•Ourpressofficeisinfull-swing,providingthebrandandyourjobsmore visibility than ever before

•We feature in many large publications, some of which are highlighted here...

•Asthejobboardwiththebiggestre-targetingcampaign, we’re constantly re-engaging with candidates by displaying online banners and relevantrolestotheirjobsearch

•Weworktirelesslytoensurewe’reofferingthewidest online advertising reach possible

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