Jan. 15: #2 Social Media: Obama case study
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Transcript of Jan. 15: #2 Social Media: Obama case study
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SocialSocial mediamedia
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How do messages spread?
Word of mouth Email Newspaper
Website Radio Phone texting Television
Twitter ‘blog’
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Example:How
Obama became presiden
t through social media
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From this
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to to this…this…
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A good message is simple, short,memorable, and even iconic
CHANGE
“Yes we can”
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Because someone may want to spread your message for you…
Stencil for a make-your-own Obama message
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And complex messages are hard to remember.
Image stenciled on the street 500m from GlobalGiving’s old headquarters.
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A complex message: USA government’s bank bailout.(Don’t do this!)
??
?
?
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Your message is a
cause! Time is ticking!
Give, Donate, Send money now.
You must take action.We are competing.
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Your friends will be the first to adopt your message:
my cause our cause
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The Biggest
WordIs
You!
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A good message will A good message will spread.spread.
Source: David Wilcox, The Social Reporter
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Corporate
= control = democracy++
Source: “What’s next in media: by Neil Perkin
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Your supporters need different messages and languages.
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Where is this?
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Where is this?
Hint: think strategically!
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Strategic thinking:In Germanythere are
ZERO voters…
but they will be future
allies.
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Not every message
will applaud you.
But if you talk openly about failure, most people will
want to help you.
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Obama won through social media
Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman
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Source: “Creating Your Organization's Social Media Strategy Map” by Beth Kanter
In the end:
Iconic Obama art becomes
everyone’s tool for self-expression.
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The Internet is about
interacting… & dialogue!
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“Being on the internet” means….
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there are
A ‘blog’ is one of 200,000,000 conversations happening this minute!
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is where all the people
are posting
and watchi
ng video.
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Recent survey:
A quarter (25%) of “engaged” donors think the organizations they
support are NOT honest or ethical!
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Viral marketing has a simple message, tells you why to share it, and how to “pass-on”
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Make your message count
(and spread)
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Engage people
BU
ILD
R
EL
AT
ION
SH
IPS
Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman
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BU
ILD
R
EL
AT
ION
SH
IPS
Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman
Engage people…on GlobalGiving