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Online Fundraising WorkshopPhnom Penh, Cambodia

January 15th, 2010

Bill BrowerField Program Officer

bbrower@globalgiving.org Skype: wsbrower

Twitter: GlobillGivingCambodia mobile: 0978572895

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What is What is GlobalGivinGlobalGivin

g?g?

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For individuals:For individuals:An online marketplace An online marketplace

that allows people to give that allows people to give and communicate directly and communicate directly with quality, innovative with quality, innovative

projects all over the projects all over the world, and hear about the world, and hear about the impact their donation has impact their donation has

made.made.

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For corporations:For corporations:

A source of quality, A source of quality, vetted charitable projects vetted charitable projects

to which they and their to which they and their employees can giveemployees can give

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For project partners For project partners (you!):(you!):

A tool to manage and A tool to manage and grow your online network grow your online network of support and increase of support and increase

awareness of your awareness of your activitiesactivities

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GlobalGiving is:

- An opportunity for you to actively seek individual donors for a specific project- An online platform to promote your project and receive funds directly - A direct communication link to donors -An innovative approach to development:bottom-up, transparent, local empowerment/ownership, peer-to-peer, crowdsourcing

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GlobalGiving is NOT:

- A grantmaking organization

- A source of money for administrative costs

- A hands-off tool

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Fundraising success on GlobalGiving

2008

>1000!

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GlobalGiving’s History• Founded in 2003 by 2 World Bank

Executives

• Our Vision Unleash the potential of people around the world to make positive change happen.

• Our Mission Build an efficient, open, thriving marketplace that connects people who have community- and world-changing ideas with people who can support them.

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GlobalGiving Today

25+ employees · 100+ volunteers · 1000+ nonprofits · 85 countries52,000+ donors · US$25 MM in donations

headquarterscountries with projects

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Corporate partners

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Sponsor organizations

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Who are typical GG donors?The “soccer mom”

•Tend to be women

•30-40s

•Coastal

•Urban

•Socially & env. conscious

•Well educated

The “young professional”

•20-30s

•International experience

•Internet savvy

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US media exposure & opportunities• Zimkids in NYTimes Giving

Section-November 2009– “GlobalGiving holds contests for

organizations seeking a spot on its Web site. In a recent contest for nonprofits working internationally, ZimKids managed to raise $26,726 to educate and house orphans in Zimbabwe. The average gift was $240, but many were smaller.”

• Projects on Oprah.com-October 2009– Noon meals improves learning

for girls in Burkina Faso– Affordable sanitary pads for

1500 ugandan girls

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GlobalGiving provides:- Web presence - Online tools for connecting to donors- Project leader newsletter- Credibility- Trainings (online and in-person)- Campaigns- Connections to corporate giving- Source for other foundations looking for good projects- Media exposure- Fiscal sponsorship (for-profits)- Tax deductibility (U.S., U.K.)

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Best way to succeed on GlobalGiving:

- Get help from your friends – here and abroad-The more people carrying your message, the further it goes

- Read all GG communications- Update frequently! - Stay in touch, keep information up-to-date - Have fun!

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How do donors navigate on GlobalGiving?

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20Bro

wsin

g r

esu

lts..

.

Results are

ranked by

popularity

among givers and by project leader

updates

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Above-the-fold view

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How do messages How do messages spread?spread?

Word of mouth Email Newspaper

Website Radio Phone texting Television

Twitter ‘blog’

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GlobalGiving is part of your social media approach to

fundraisingOn GlobalGiving• Project updates• Fundraising tool• Tell-a-friend tool• Widgets• Giftcards

OtherBlogsYoutube (videos)PodcastingTwitter (SMS messages about your cause)

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Did you know Did you know about the about the

tools givers tools givers use to use to

promote promote projects they projects they

love?love?

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Gift Cards

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Registries

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Registries allow people to endorse/advertise combinations

of projects

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Allows any person to take control of evangelizing for your project. These tools integrate into Facebook and other social media.

Fundraisers

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Widget

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GlobalGiving wants every organization to

succeed.

We provide the tools.You set your goals.

The more you include the people you serve in the process, the

more you succeed in the social media

world.

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All these tools are designed to create community and to allow you to communicate directly with your

donors.

Why is this important?

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• campaigns

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• Recurring donations

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• [[my FB page w/# friends