Jamie D. Watson, MAS, CPA Certified Marketing Consultants ... Proven... · The following material...

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10 Proven Ways to Increase your bottom line Jamie D. Watson, MAS, CPA Certified Marketing Consultants, Ltd.

Transcript of Jamie D. Watson, MAS, CPA Certified Marketing Consultants ... Proven... · The following material...

Page 1: Jamie D. Watson, MAS, CPA Certified Marketing Consultants ... Proven... · The following material presented by Certified Marketing Consultants, Ltd. is based upon historical data

10 Proven Ways to Increase your bottom line

Jamie D. Watson, MAS, CPA

Certified Marketing Consultants, Ltd.

Page 2: Jamie D. Watson, MAS, CPA Certified Marketing Consultants ... Proven... · The following material presented by Certified Marketing Consultants, Ltd. is based upon historical data

10 Proven Ways to Increase your bottom line

The following material presented by Certified Marketing Consultants,Ltd. is based upon historical data collected by CMC, Ltd. The opinionsand conclusions expressed during this presentation are the unbiasedand professional opinions of CMC, Ltd. and are being presented for thepurpose of discussion only.

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Page 3: Jamie D. Watson, MAS, CPA Certified Marketing Consultants ... Proven... · The following material presented by Certified Marketing Consultants, Ltd. is based upon historical data

10 Proven Ways to Increase your bottom line

#10TAX PLANNING

(NO C-Corporations!)

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Page 4: Jamie D. Watson, MAS, CPA Certified Marketing Consultants ... Proven... · The following material presented by Certified Marketing Consultants, Ltd. is based upon historical data

10 Proven Ways to Increase your bottom line

#9Plan, Communicate, Leverage

• Management Information System

• Business Plan

• Policies & Procedures Manual

• Credit Policy

• Accurate financial statements

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Page 5: Jamie D. Watson, MAS, CPA Certified Marketing Consultants ... Proven... · The following material presented by Certified Marketing Consultants, Ltd. is based upon historical data

10 Proven Ways to Increase your bottom line

#8 Virtual Office

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10 Proven Ways to Increase your bottom line

#7 Outsource• Payroll

• Accounting

• IT

• Artwork

• Human Resource Function

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10 Proven Ways to Increase your bottom line

#6 Cash with Order

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10 Proven Ways to Increase your bottom line

#5 Margins, Margins, Margins!

• House Keeps First 17.5%

• Volume Discounts, EQP, Freight

• Value Added Services

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Page 9: Jamie D. Watson, MAS, CPA Certified Marketing Consultants ... Proven... · The following material presented by Certified Marketing Consultants, Ltd. is based upon historical data

10 Proven Ways to Increase your bottom line

#4 Customer Acquisition

• Marketing

• Networking

• Social Media

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10 Proven Ways to Increase your bottom line

#3 Hire people to work for you so you can spend time doing what you to best.

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10 Proven Ways to Increase your bottom line

#2 Learn to Fail Fast (and Cheap)• Change must be your friend, not your worst

nightmare. Embrace it!•What works today will soon be obsolete•Don’t stop learning, key to creativity

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10 Proven Ways to Increase your bottom line

#1Board of Advisors

• Strategy

• Laws & regulations

• Voice of reason

• Independent views

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Page 13: Jamie D. Watson, MAS, CPA Certified Marketing Consultants ... Proven... · The following material presented by Certified Marketing Consultants, Ltd. is based upon historical data

10 Proven Ways to Increase your bottom line

Questions?

Thanks and Good Luck!

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