James Van Fleteren

James Van Fleteren Designer

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Clients

American Lawyer MediaAndersen Consulting

Case CorporationChief Executive

Deloitte & ToucheFord Motor Company

Harvard Business ReviewHewitt Associates LLC

The Hill PublishingIBM

The Kinsman GroupMonsanto

Oracle PublishingPricewaterhouseCoopers

Professional Golfers Association of AmericaRodale

RR Donnelley & SonsThe Yellow Pages Publishers Association

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Freelancer1999-present

Lead freelance design business focusing on custom publishing for corporations and publishers. Develop brand strategies, design prototypes and make client presentations. Launch

new publications as well as produce ongoing projects.

Manage art budget for each publication. Maintain contact with network of top illustrators

and photographers worldwide.

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Chief Executive magazine special technology issue

Target: Top managersPublisher: Chief Executive

Illustrator: Scott Matthews

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MH18H E A L T H • T R U T H • L I F E

go yard, every time / 23

what to do when she says no / 50

spring break 2000lauderdale / 42

padre island/ 43

san diego/ 44

and more

hot wheels / 62

PREMIERE ISSUE

Spring / $2

v a r s i t y

blue

MH18 (prototype)

Target: Teenage boysPublisher: Rodale

Offshoot of Men’s Health magazine

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Powertalk magazine

Target: LobbyistsPublisher: The Hill Publishing

Illustrator: Robert Neubecker

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Powertalk magazine

Target: LobbyistsPublisher: The Hill Publishing

Illustrator: Robert Pizzo

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The 81st PGA Championship Journal

Target: Event attendeesPublisher: Professional Golfers Association of America

Illustrator: Scott Matthews

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Hewitt magazine

Target: Clients and employeesPublisher: Hewitt Associates LLC

Photographer: Chip Simons

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Hewitt magazine

Target: Clients and employeesPublisher: Hewitt Associates LLC

Illustrator: Adam Nicklewicz

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L magazine

Target: Law studentsPublisher: American Lawyer Media

Photographer: Lincoln Potter

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L magazine


Photographer: Michael Darter

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L magazine


Photographer: Donna Terek

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L magazine


Illustrator: James Bennett

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L magazine



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L magazine


Illustrator: Robert Pizzo

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L magazine


Photographer: Chip Simons

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Rodale

Design DirectorBicycling magazine

1997-1999

Complete redesign of the Bicycling magazine brand of nearly 20 years. Created prototypes, templates, logos,

business papers and media kits.

Worked closely with the editor and publisher to target the publication to the right audience. Renewals and

newsstand sales increased sharply.


Bicycling magazine

Target: Cyclists of all agesPublisher: Rodale

Photographer: Chris Anderson

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Bicycling magazine


Photographer: Mark Johnson

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Bicycling magazine



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Bicycling magazine


Photographer: Mark Jenkins

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Bicycling magazine

Target: Cyclists of all agesPublisher: RodalePhotographer: Bob Allen

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Bicycling magazine


Photographer: Chris Anderson

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Bicycling magazine

Target: Cyclists of all agesPublisher: RodalePhotographer: Drew Walker

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Mobium Creative Group

Associate Creative DirectorChicago, Illinois

1993-1997

Led custom publishing design group, a team of art directorsand production designers who handled several publications

as well as other integrated communications.

Oversaw all creative. Controlled group revenue targets.Managed content-driven cross-group projects.

Determined staffing for group.


Farm Futures magazine

Target: High-volume farmersPublisher: Farm Progress Companies

Photographer: Ed Lallo

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Photographer: Todd Winters

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Photographer: Larry Mayer

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Identities

“It has long been an axiom of mine that the little things are infinitely the most important.”

—Sir Arthur Conan Doyle, A Case of Identity, 1892


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THEWA

LLED

LAKE

ANTI-BOREDOM COMMUNITYHOUSE

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Awards

Work has been recognized by:ASME National Magazine Awards

Society of National Association Publications Excel AwardsArt Direction magazine Creativity Awards

New York BMA Ace AwardsChicago BMA Tower Awards

Work has been reprinted in Print magazine andreviewed by Communication World magazine.

Education

Bachelor’s degree in art directionCollege for Creative Studies, Detroit

1989

contact4

Cheers!

James Van Fleteren

[email protected]

James Van Fleteren

Documents

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