James Sweatman, Opinium & Tina Woods, Lansons. Presentation at Health-Tech Innovation LABS...
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Transcript of James Sweatman, Opinium & Tina Woods, Lansons. Presentation at Health-Tech Innovation LABS...
PEOPLE POWERED HEALTHEngaging Citizens in the Future of Health and Technological Innovation
CONTEXT
DELIVER INSIGHT TO FEED INTO THE INNOVATION DEBATE
26 billionConnected devices in the Internet of Things
80%Of all mobile traffic will be driven by smartphones
DIGITAL BRITAIN
DEVICE EXPANSION IS CREATING ENORMOUS OPPORTUNITIES IN HEALTHCARE
96%Of adults own a connected device
2.1xPredicted growth in wearables in 2016
52%Of adults aged 60 or over own a tablet device
THE HEALTH CHALLENGE
70% OF UK ADULTS STRUGGLE TO MANAGE AN ASPECT OF THEIR HEALTH
Of UK adults
Of digital natives
70%
74%Weight management
Sleeping well
Keeping fit through exerciseEating a healthy diet
Digital Natives are 2xMore likely to use Google than ask a doctor
DIGITAL DIAGNOSIS
MORE OF US ARE TURNING TO DIGITAL CHANNELS FOR HELP AND ADVICE
APP INTERVENTION
A HANDFUL OF EARLY ADOPTERS ARE ALREADY USING TECHNOLOGY TO IMPROVE THEIR HEALTH
26%Of adults use a health-related app
DATA AS EMPOWERMENT
AND ARE STARTING TO SEE HOW DATA CAN EMPOWER THEMTO LEAD HEALTHIER LIFESTYLES
1 in 10Share data with a healthcare professional
DATA AS EMPOWERMENT
THIS DATA IS ALREADY BEING SHARED WITHHEALTHCARE PROFESSIONALS
24%Of frequent healthcare users share data with a healthcare professional
SHIFTING EXPECTATIONS
MOMENTUM IS INCREASING TOWARDS PERSONALISED HEALTHCARE
SERVICE GAPS
STARTING WITH INCREMENTAL INNOVATION
DATA LIBERATION
CONSUMERS WILLING TO SHARE DATA TO IMPROVE THEIR HEALTH
PUBLIC HEALTH DATA
SHARING DATA FOR PERSONAL GAIN AND THE WIDER PUBLIC GOOD
AgreeDisagree
I would share my health data as long as I am told what it is being used for70%
21%
I would share data (regardless of risk) to receive more effective treatment73%
27%
Share health records with researchers to develop new treatments faster73%
27%
Allow doctor to monitor me in real-time for more preventative treatment72%
28%
PUBLIC MANDATE
The NHS
Pharmacies
Amazon
Microsoft
Supermarkets
Private healthcare providers
Healthcare insurance providers
Apple
UK Government
76%
73%
67%
62%
61%
59%
58%
58%
54%
48%
36%
TRUSTING THE NHS WITH INNOVATION AND EXPERIMENTATION
INNOVATION OVER RISK
PUBLIC DESIRE FOR GREATERINNOVATION IS HIGH
Agree that healthcare providers should invest in game-changing innovations, even if the cost is
high and there is a chance of failure
64%