Barclays Global Consumer

Staples Conference

September 9, 2015

James QuinceyPresident & Chief Operating Officer

This presentation may contain statements, estimates or projections that constitute “forward-looking statements” as defined under U.S. federal securities laws. Generally, the words “believe,” “expect,” “intend,” “estimate,” “anticipate,” “project,” “will” and similar expressions identify forward-looking statements, which generally are not historical in nature. Forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from The Coca-Cola Company’s historical experience and our present expectations or projections. These risks include, but are not limited to, obesity concerns; water scarcity and poor quality; evolving consumer preferences; increased competition and capabilities in the marketplace; product safety and quality concerns; perceived negative health consequences of certain ingredients, such as non-nutritive sweeteners and biotechnology-derived substances, and of other substances present in our beverage products or packaging materials; increased demand for food products and decreased agricultural productivity; changes in the retail landscape or the loss of key retail or foodservice customers; an inability to expand operations in emerging and developing markets; fluctuations in foreign currency exchange rates; interest rate increases; an inability to maintain good relationships with our bottling partners; a deterioration in our bottling partners' financial condition; increases in income tax rates, changes in income tax laws or unfavorable resolution of tax matters; increased or new indirect taxes in the United States or in other major markets; increased cost, disruption of supply or shortage of energy or fuels; increased cost, disruption of supply or shortage of ingredients, other raw materials or packaging materials; changes in laws and regulations relating to beverage containers and packaging; significant additional labeling or warning requirements or limitations on the availability of our products; an inability to protect our information systems against service interruption, misappropriation of data or breaches of security; unfavorable general economic conditions in the United States; unfavorable economic and political conditions in international markets; litigation or legal proceedings; adverse weather conditions; climate change; damage to our brand image and corporate reputation from negative publicity, even if unwarranted, related to product safety or quality, human and workplace rights, obesity or other issues; changes in, or failure to comply with, the laws and regulations applicable to our products or our business operations; changes in accounting standards; an inability to achieve our overall long-term growth objectives; deterioration of global credit market conditions; default by or failure of one or more of our counterparty financial institutions; an inability to

timely implement our previously announced actions to reinvigorate growth, or to realize the economic benefits we anticipate from these actions; failure to realize a significant portion of the anticipated benefits of our strategic relationships with Keurig Green Mountain, Inc. and Monster Beverage Corporation; an inability to renew collective bargaining agreements on satisfactory terms, or we or our bottling partners experience strikes, work stoppages or labor unrest; future impairment charges; multi-employer plan withdrawal liabilities in the future; an inability to successfully integrate and manage our Company-owned or -controlled bottling operations; an inability to successfully manage the possible negative consequences of our productivity initiatives; global or regional catastrophic events; and other risks discussed in our Company’s filings with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10-K for the year ended December 31, 2014 and our subsequently filed Quarterly Reports on Form 10-Q, which filings are available from the SEC. You should not place undue reliance on forward-looking statements, which speak only as of the date they are made. The Coca-Cola Company undertakes no obligation to publicly update or revise any forward-looking statements.

Forward-Looking Statements

2

Agenda

• Abundant opportunity

• Strategic initiatives

• Restoring momentum

• Transforming our business

• Stronger core assets and capabilities

3

in Middle Class Growth

million*

in Personal Consumption (PCE) Growth

trillion*

Abundant Opportunity In A High-Growth Industry

*Projected growth 2015 – 2020. NARTD excludes white milk and bulk water.4

Source: Euromonitor and internal estimates

Source: IHS Inc. Source: IHS Inc.

billion*

NARTD Retail Value Growth

Source: Internal estimates

5

5

Disciplined Investments

Streamline Organization

Aggressive Productivity

Core Business Model

Segmented Market Roles

Strategic Initiatives To Restore Momentum And Transform Our Business

6

6

Disciplined Investments

Streamline Organization

Aggressive Productivity

Core Business Model

Segmented Market Roles

Restoring Momentum

• Eliminate costs and redirect resources to value-creating activities

• Standardize and streamline processes to speed decision making

• Disciplined investment framework to create value and restore momentum

7

Quality & Quantity of Marketing

Quality

Me

dia

Spe

nd

ing

GreatGood

Hig

hLo

w

• Improving value share trends in every operating group

• Improving price elasticity in key markets

• Strong performance of brand Coca-Cola in China

Disciplined Investment Framework Showing Early Signs Of Progress

Note: Based on Q2 2015 operating results

8

8

Core Business Model

Segmented Market Roles

Aggressive Productivity

Disciplined Investments

Streamline Organization

Transforming Our Business

• Revenue growth strategies tailored to segmented market roles

• Focus system on core strengths and capabilities

• Concentrate driven organization (less capital intensive with higher returns)

Revenue Growth Management Not A “One Size Fits All” Approach

9

NA

RTD

Vo

lum

e G

row

th

NARTD Market Share

Emerging Marketshigh industry growth, low market share

Developing Marketshigh industry growth, high market share

Developed Marketslow industry growth, varied market share

Price Realization Led

Volume LedBalanced Volume

and Price Realization

Continuing To Strengthen Our System In Key Markets

RED

Global System Investments

No

rth

Am

eri

ca

Africa

Right Execution Daily

Euro

pe

Ind

on

esi

a

10

21st Century Beverage Partnership Model

Coca-Cola Beverages Africa

Coca-Cola Amatil Indonesia

• Creates competitively advantaged model tailored to the U.S. market

• Roadmap to retain ~1/3 of the U.S. bottler-delivered business by end of 2017

• Creates the largest African Coca-Cola bottler (10th largest worldwide)

• Greater choice, availability and value to capture the tremendous opportunity

• Joint venture to capture growth in this fast-growing emerging market

• Population of more than 250 million (4th

largest population in the world)

Coca-Cola European Partners

• Creates the largest independent Coca-Cola bottler based on net revenues

• Increases scale and flexibility across Western Europe

Stronger Core Assets And Capabilities

11

GREATMARKETING

SUPERIOREXECUTION

DYNAMICBRAND

PORTFOLIO

• Disciplined portfolio decisions

• Expand consumption occasions

• Quality

• Quantity

• Strategy

• Unparalleled distribution system

• Capabilities and investments

11

Q&A