James Cook University Brand Manual - Clothing

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Clothing 111 |

description

A section of the James Cook University Brand Manual about clothing

Transcript of James Cook University Brand Manual - Clothing

Clothing

111 |

JCU brand manual | 2014 112

Logo placement and size

The JCU logo appears on the front left side of the shirt. The JCU logo is approximately 85mm wide x 35mm high

other clothing

Clothing/specialist clothing outside these guidelines must be referred to JCU Marketing at [email protected].

Logo colour guidelines

Dark colours

White and light coloured shirts

Polo Shirt and T-Shirt Colours (Male and Female) - available to order from JCU bookshops.

Dress Shirt Colours (Female – long, short or ¾ sleeve)

Dress Shirt Colours (Male – long or short sleeve)

Cyan Blue

Sky Blue

Sky Blue

Royal Blue

Mid Blue

Mid Blue

Red

Royal Blue

Royal Blue

Green

White

White

Orange

Red

Red

Black

Black

Black

White

Staff and student shirts

JCU brand manual | 2014 113

Clothing developed as student uniforms for students on placements is required to adhere to the branding guidelines, particularly in relation to colour and logo placement.

The James Cook University clothing colour options are listed on page 112.

JCu Logo The JCU logo always appears in the upper left area of the clothing as indicated in the diagram opposite, and is approximately 85mm wide x 35mm high.

discipline The discipline appears below the JCU logo.

ordering Student shirts are ordered through the JCU bookshops. Contact: [email protected]

exceptions Exceptions may be granted if there are functional reasons that require an alternative design.

Contact: [email protected]

Logo and discipline name colour guidelines

dentistry dentistry

occupational therapy

Shirts for students on official placements

Dark colours White and light coloured shirts

JCU brand manual | 2014 114

Staff shirts with school or unit name

Logo placement and size

The JCU logo appears on the front left side of the shirt. The JCU logo is approximately 85mm wide x 35mm high

other clothing

It is required that clothing/specialist clothing designed outside of these guidelines is referred to JCU Marketing for approval at [email protected].

Logo and discipline name colour guidelines

School of Pharmacy and Molecular sciences

School of Pharmacy and Molecular sciences

School of Pharmacy and Molecular sciences

Dark colours White and light coloured shirts