James Bond: The Then & Now of Digital Video
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Transcript of James Bond: The Then & Now of Digital Video
iMedia: THE THEN & NOW
Tod Sacerdoti, CEO & Founder
Scale Technology Research
BrightRoll #1 independent Video ad PLATFORM
SCALE
#1 REACH 4 of 5 video viewers
Most video ads served
comScore October 2012
TECHNOLOGY
6 years of video ad platform development 100+ partners use our video exchange 100s of billions data points analyzed monthly
RESEARCH 3000+ research studies
New Audience Guarantee offering
Industry-leading research and analytics team led by Dr. Sabrina Ho
1 Digital Video Matures 2 Explosion of Mobile 3 Evolution of Interactive Pre-Roll 4 Dawn of the Video Ad Platform
2012 Trends
$37B+ 2012 US digital ad spend 47% increase in digital video ad spend 64% advertisers believe digital video is equally or more effective than TV
DIGITAL VIDEO MATURES:
Industry STATS
Explosion of Mobile: Industry STATS
$152MM 2012 US mobile video ad spend
122% 2012 increase mobile video ad spend
64% of advertisers will use mobile in digital video budgets
Cross-platform interactive pre-roll (IPR)
SmartView™ skippable
EVOLUTION OF PRE-ROLL
RISE OF VIDEO AD PLATFORM
Single point of access
Access to 1 in 2 video ads in US
Mobile
RTB
Global
18 of top 20 ad tech companies use our platform
COMING IN 2013 Efficiency
1 Audience Efficiency: Laser Focus 2 Inventory Efficiency: Mobile or Die 3 Platform Efficiency: License to Win 4 Efficiency Fallacy
comScore and Nielsen OCR GRP cross-platform buying DLX | TV Audience Guarantee
Audience Efficiency: Laser focus
Fastest growing video ad category Video ads everywhere Tech barriers fading
INVENTORY EFFICIENY: Mobile OR DIE
Inventory Access Workflow Price RTB Programmatic Buying
PLATFORM Efficiency: LICENSE TO WIN
FOR YOUR EYES ONLY: efficiency fallacy
Best of breed in multiple mediums No direct relationships with publishers Percentage of spend or CPM Media buying decision with third party
THANK YOU & FAREWELL
Tod Sacerdoti, CEO & Founder