Gary Barone, Marty Higgins, David Smith SilcoTek Corporation
James Barone Hyesil Cho Peter Nantawisarakul Aashni Shah.
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Transcript of James Barone Hyesil Cho Peter Nantawisarakul Aashni Shah.
James BaroneHyesil ChoPeter NantawisarakulAashni Shah
WHAT IS BUBBLE TEA?
A tasty tea-based drink mixed with fruit or milk
Most bubble tea come with small chewy tapioca or boba.
Very popular in Taiwan and gaining popularity in the United States
OUR MISSION IS TO PROVIDE THE VILLANOVA AND MAIN LINE COMMUNITIES WITH A UNIQUE CAFÉ EXPERIENCE THAT OFFERS A VARIETY OF HIGH QUALITY, FRESH BUBBLE TEAS AND PASTRIES IN A QUICK AND TIMELY MANNER.
CORE COMPETENCIES
Workforce Hire competent students Well developed training
Location & Facility Near Villanova campus Comfortable and welcoming feel
Technology Mobile application Use of technology for all orders
COMPETITIVE PRIORITIES
Fresh, high quality products Only use fresh fruits with no added preservatives
High flexibility We will encourage criticism with comment cards
and surveys and change whatever is not wanted We want the customers’ opinions on flavors of
the drinks Strong customer relationship
Friendly and welcoming treatment towards all customers
Specials and discounts for holidays and birthdays and reward systems
Strengths According to our competitive priorities and mission statement:
- Fresh, high quality food- High quality service and
strong customer relationships
- Flexibility
Weaknesses Lack of reputationPotential slow period in the winter months
Opportunities Great locationCurrent emerging, new market in bubble tea
Threats
Competition:- Surrounding bubble tea providers- Well-known competition (i.e.
Starbucks, Dunkin’ Donuts, etc.)- Cheaper options and alternatives
from competition
TARGET AUDIENCE
College students and young adults ages 18 to 29
Household incomes between $50,000 and $74,999
Those who enjoy a healthier and fruit based drink opposed to the soft drinks and artificially flavored beverages
Local residents
TARGET MARKET
Total Households 1,240Less Than $10,000 17.40%$10,000 To $14,999 2.30%$15,000 To $24,999 9.40%$25,000 To $34,999 9.80%$35,000 To $49,999 11.70%$50,000 To $74,999 20.90%$75,000 To $99,999 10.30%$100,000 To $149,999 4.90%$150,000 To $199,999 7.30%$200,000 Or More 6.00%Median Household Income $48,000Mean Household Income $74,813
Household Income
Economic Characteristics for Bryn Mawr
TARGET MARKET (CONT.)
10 to 14
15 to 19
20 to 24
25 to 34
35 to 44
45 to 54
55 to 59
60 to 64
65 to 74
75 to 84
85 and over0.0000
0.0500
0.1000
0.1500
0.2000
0.2500
0.3000
0.3500
Age Demographics for Bryn Mawr
% o
f Pop
ulati
on b
y A
ge
PROCESS STRUCTURES
Manufacturing Structure: Make-to-Order, Seasonal Will offer different flavored drinks with the
changing seasons
PROCESS STRUCTURES
Customer Contact: Friendly and open environment Customer contact is a BIG part of Bubble Tea
Café’s strategy
PROCESS STRUCTURES Service Structure:
Open flow of communication; hybrid office Mix between customized and standardized drinks allow
customers to order variations of the normal drinks offered by Bubble Tea Café
PROCESS STRUCTURES
Capital Intensity Café needs standard machines to operate Blenders, refrigerators, freezers, etc. Employees consist of 2 drink-makers, 2 cashiers,
and 1 manager Salaries:
SUPPLY CHAIN INVENTORY MANAGEMENT Suppler Inputs:
Highest quality, lowest price Perishable foods will come from local suppliers in
Philadelphia Non-Perishable equipment will come from other Philly
SuppliersPhiladelphia Wholesale Produce Market: Philadelphia Restaurant Equipment:
SUPPLY CHAIN INVENTORY MANAGEMENT
Order Accuracy: We will use proper sales forecasting methods to
accurately predict future demand. Bubble Tea Café must constantly be stocked with
fresh food.
EXPECTATIONS
Amount of Expected Customers on Average: Compared to Tea Do Monday to Thursday: 120-160 Friday to Sunday: 170-220
FORECASTINGTechniques: Exponential Smoothing Trend Projection with Regression Time Series Forecasting Market Research Delphi Method
OUR QUALITY STRATEGYOur quality strategy will align with our competitive priorities:
We will use implement both Lean System Controls and Total Quality Management controls.
Top quality products and services
Flexibility in services
Strong customer relationships
QUALITY CONTROLS – LEAN SYSTEM
Lean System Controls
Employee training
Multifunctional machines
Cleanliness and hygiene
Motion and defects
Inventory
QUALITY CONTROLS - TQM
TQM Controls
Customer suggestions and reviews
Social media and Website
ANNUAL EXPENSES:$142,300 PER YEAR ($4.07 PER DRINK)
Input Costs: $18,200/year
Fresh fruits: $13,305
Toppings: $3480
Cups and Straws: $400
Other: $1000
The Menu * COLD DRINKS With toppings – Small- $3.75, Regular- $4.75, Large- $5.50 Without toppings – Small- $3.25, Regular- $4.25, Large- $5.00
Fruit Bubble Teas (mix up to two flavors) (* = season special) Mango Peach Passion Fruit Lychee Pomegranate Rose Strawberry Pina Colada Kiwi Fresh Watermelon Orange Honeydew Green Apple Coconut Cranberry Lemon Peppermint* Pumpkin* Raspberry Green Tea
Milk Bubble Tea (soy milk and non-dairy creamer available) Green Milk Tea Chai Chocolate Taro Vanilla Coconut Cookie Dough Black Milk Tea Thai Tea
Smoothies (mix up to two flavors) Green Apple Strawberry Papaya Mango Lychee Passion Fruit Kiwi Mango Pineapple Coconut Fresh Watermelon
* HOT DRINKS
Hot Teas (Small- $2.75, Regular- $3.50, Large- $4.50) ** = available with toppings for an extra $0.50
Jasmine Green Tea Mint Green Tea Peach Oolong English Breakfast Earl Grey Chamomile Hibiscus Green Tea Citrus Tropical Mango ** Peppermint ** Coconut ** Chai **
Coffee (Small- $2.00, Regular- $2.50, Large- $3.00 Regular, French Vanilla, Caramel, Pumpkin
Hot Chocolate (Small- $2.50, Regular- $3.00, Large- $3.50)
* TOPPINGS – your choice of: Original Boba, Poppers, and Flavored Jelly Boba: Original Boba Poppers: Lychee, Mango, Orange, Passion Fruit, Strawberry, Yogurt Flavored Jelly: Mango, Passion Fruit, Pineapple, Lychee, Strawberry, Raspberry, Peach BAKERY Fall Special: Pumpkin Bread, $3.25 Coffee Cake / Pound Cake / Pumpkin Crumb Cake, $2.75 per slice Chocolate Croissant, $1.75 each Chocolate Lava Cake, $4.99 Cookies, all flavors $1.00 each
The Menu * COLD DRINKS With toppings – Small- $3.75, Regular- $4.75, Large- $5.50 Without toppings – Small- $3.25, Regular- $4.25, Large- $5.00
Fruit Bubble Teas (mix up to two flavors) (* = season special) Mango Peach Passion Fruit Lychee Pomegranate Rose Strawberry Pina Colada Kiwi Fresh Watermelon Orange Honeydew Green Apple Coconut Cranberry Lemon Peppermint* Pumpkin* Raspberry Green Tea
Milk Bubble Tea (soy milk and non-dairy creamer available) Green Milk Tea Chai Chocolate Taro Vanilla Coconut Cookie Dough Black Milk Tea Thai Tea
Smoothies (mix up to two flavors) Green Apple Strawberry Papaya Mango Lychee Passion Fruit Kiwi Mango Pineapple Coconut Fresh Watermelon
* HOT DRINKS
Hot Teas (Small- $2.75, Regular- $3.50, Large- $4.50) ** = available with toppings for an extra $0.50
Jasmine Green Tea Mint Green Tea Peach Oolong English Breakfast Earl Grey Chamomile Hibiscus Green Tea Citrus Tropical Mango ** Peppermint ** Coconut ** Chai **
Coffee (Small- $2.00, Regular- $2.50, Large- $3.00 Regular, French Vanilla, Caramel, Pumpkin
Hot Chocolate (Small- $2.50, Regular- $3.00, Large- $3.50)
* TOPPINGS – your choice of: Original Boba, Poppers, and Flavored Jelly Boba: Original Boba Poppers: Lychee, Mango, Orange, Passion Fruit, Strawberry, Yogurt Flavored Jelly: Mango, Passion Fruit, Pineapple, Lychee, Strawberry, Raspberry, Peach BAKERY Fall Special: Pumpkin Bread, $3.25 Coffee Cake / Pound Cake / Pumpkin Crumb Cake, $2.75 per slice Chocolate Croissant, $1.75 each Chocolate Lava Cake, $4.99 Cookies, all flavors $1.00 each
Fresh variety Hot and cold
drinks With or without
toppings Baked good
specials
Prices based on Bubble Tea Café’s costs, and competitor pricing and costs
QUESTIONS?