James Barnes, Ph.D. Assistant Extension Professor Department of Agricultural Economics
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Mississippi Bricks to Clicks: A Practical Approach to Economic Development Using Facebook Economics 101
James Barnes, Ph.D.Assistant Extension ProfessorDepartment of Agricultural Economics369 Lloyd-Ricks-Watson Building255 Tracy DriveP.O. Box 5187Mississippi State, MS 39762Office Phone: (662) 325-1796Office Fax: (662) 325-8777E-mail: [email protected]
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An entrepreneurship Extension program whereby entrepreneurs learn Facebook Economics 101 and how to use social media, blogs, websites and e-commerce solutions to start and grow their businesses.
Mississippi Bricks to Clicks
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- Origins
- The Practical Steps
- Some Results
- Mississippi Pilot Program 2013
Mississippi Bricks to Clicks
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Mississippi Bricks to Clicks
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Mississippi Bricks to Clicks
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Mississippi Bricks to Clicks
Goal: 30 entrepreneurs Target: Establish social media and web presence options
for each businessTrack: Facebook ‘Likes’, ‘Friends of Fans’, and Sales
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Mississippi Bricks to Clicks
Some Results
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Mississippi Bricks to Clicks
Custom Cross Creations
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Mississippi Bricks to Clicks
Custom Cross Creations
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Mississippi Bricks to Clicks
*August 2012 to Present
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Mississippi Bricks to Clicks
*August 2012 to Present
- 15 businesses in the program to date;
- These 15 businesses have a Facebook ‘Friends of Fans’ Network of more than 1.5 million fans
- Businesses are rural- Wide variety of business
types- Continue to measure how
Fans influence sales
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Mississippi Bricks to Clicks
Mississippi Bricks to Clicks…
- 10 businesses in Woodville- Begins May 2013- 5 week program- iPads- Social Media, Facebook Economics
101- Measure how social media influences
sales, job growth, etc.
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Mississippi Bricks to Clicks
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