American Airlines/Japan Airlines Trans-Pacific Joint Business Social Media Team Summary(Social Media was part of overall AA/JAL Joint Business Communications Campaign)

Since the announcement regarding AA and JAL on Mon., Jan. 10, there have been a total of 359 tweets

regarding the trans-Pacific joint business press conference in Japan—an increase of 12 mentions since yesterday’s analysis. Additionally, these messages have now generated 1,200,237 impressions to date.

The top tweeters of this announcement are @Manila Bulletin with 30,763 followers, Good Pilot News (@GoodPilotNews) with 20,745 followers, @MollyDugganLLC with 21,073 followers and @Wanting2Succeed with 15,618 followers.

Tone of coverage remains mostly neutral to positive with posts like “RT @eezeer Japan Airlines American Airlines joint business: Best price for an air ticket from London to Tokyo.” by @AirlineOpinions and “Japan Airlines and American Airlines announced joint business benefit for trans-Pacific consumers” by @Tel4Rent.

American posted four proactive messages on Facebook and one photo album about the topic. Since yesterday’s analysis, the posts have combined to receive 599 “likes” and 79 comments, garnering 365,588 impressions. This represents an additional 8 user “Likes” and 1 additional comment.

The post with the most impact tallied 118,221 impressions remains, “American Airlines and Japan Airlines to hold a press conference live in Japan on our trans-Pacific joint business agreement. Watch on our AA Facebook Page at 11:00 p.m. CT tonight. Click on the "Live Video" tab on our page or this link: http://on.fb.me/AALiveVideo.”

With only one additional comment, the conversation appears to be slowing down, remaining positive in tone as users express high hopes that American’s great service will be impressed upon JAL.

Three FlyerTalk threads have been created on this topic, two of which were posted on Jan. 9, announcing the upcoming press conference. The thread posted on Jan. 11 titled “JAL may seek JBV opportunity with CX” received 19 comments. Since yesterday’s analysis, there have been seven new posts within the thread. The conversation has shifted from JAL’s predicted changes after partnering with American to a neutral comparison between the customer experience of American and Delta.