Aug.14

JAINEEL SHAHDesign Management Student

I’m a 23 years old Indian student in5th Year Product Design Management,

DSK ISD International School of Design, IndiaI will be Graduating in November 2014

Seeking a full time position from January 2015

ABOUT MEMy vision is to use design to simplify life and enhance experiences for people all over the world

my inspirations

THINGS I

Finalist FinalistRunnersUp

BronzeAward

StudentNotable

KLIPPERTM

Versatile hangerfor your clothes

Individual Project for 5 days

Patent pending: BL/PAT/IN656001 Feb.12

Difficulties which factory workers, store keepers & we face everyday

PROBLEMS

Inaccessible, damages fabric, creates wrinkle, time consuming

IDEATIONMechanism ?Quick ?Low cost ? Improve efficiency ?Material properties ?

Metal wire, ABS plastic, Laser cutting, Rapid Prototype

MOCK-UPUsing vacuum forming process to understand the working principle

Material: ABS Plastic

Pinch ! Shirt is out Pinch to insert hanger

CONCEPTSimple & intuitive gesture to use, owingto polypropylene & elastomer mix material

CLICK

LPG Stove & Pressure Cookerfor the Indian market in 2014

Team Project (Team Leader) for 4 Months

R

Arriving in the market: December 2014 Feb.13

ASSEMBLY LINE

Butterfly Factory, Chennai

Understanding manufacturing process, technical constraints, BOM, etc from engineers

Target customer: Women 25 to +45 years oldTarget segment: Lower middle to Upper middle classTarget study: Interviewed 18 women from West & South IndiaAim: Observe behaviour patterns & getting insightsTools: Mute observation, a day in their life

Observations & Opportunities

1. Enhance visibility of the flame intensity2. Secure locking3. Link between cooker & stove4. Space saving cooker handle

Insight

‘I tend to forget things in a hurry because I have to synchronize the food on the table together’

ETHNOGRAPHIC RESEARCH

1.

2.

3.

4.

Mrs. Kinjal, Pune

KNOWLEDGE SHARESPicture cards helped us understand individual observations from all the surveys to create a user scenario

This tool was helpful during ideation & selection of concepts

PROPOSALSConcentrated on three creativity axes for two materials

1. Spaco 3. Walle 5. Mystry

4. Youth 6. Limousine2. Groovy

Storage

Gla

ss T

op

Stai

nle

ss S

tee

l

Safety & Cleaning Accessibility & Visibility

Redefined brief: Design a range where all the three products have the same visual identity

Value proposition: Blends in your kitchen to create a safe environment with innovative features

2 Burner$100

3 Burner$130

4 Burner$160

Outer-lid cooker$23

Inner-lid cooker$25

RANGE: MYSTRY

*Estimated retail price

USER PERCEPTIONWe integrated our mock-up in the existinguser environment to get their feedback

1:1 Scale Mock-up: Sushant, Devanshee & Myself

Number of LED’s indicateflame intensity level

Emergency button to stop gas supply to the knobs

Removable knobs for easy cleaning

FEATURES: LPG STOVE

3D Model: Rubesh

FEATURES: PRESSURE COOKER

Body handle follows the curve of the side profile

Grooves on the base to centre utensils for efficient cooking

Secure locking mechanism inside cooker body handle

What could be the next product by Jawbone ?

Individual Project for 7 days

Sept.13*Hypothetical Project

*

IDEATIONVarious themes & directions

CONTROLS

Button+Mic

Capturing the nostalgic feeling of manuallytuning volume in cassette players, by enhancing the tactile experience on a earphone

Using the initial ‘J’ to indicate current position

Volume Tracks

CLICK

PATTERNS

Body: Matte PlasticAccents: Glossy PlasticWire: Twill Weave Fabric

Each function has an individual identitywhich is translated into patterns which helpscommunicate in a visual & tactile manner

Function

1. Identity

VolumeUp & Down

TracksLeft & Right

3. Logo

2. Pattern

Spirit . Relief . Mystical

PROPOSALS

2 IN 1

Cover: Stainless SteelBox: Glossy PlasticProtection: Velvet PlasticDimension: 80 x 50 x 22 MM

Re-usable Packaging + Protection case to keep ‘Tune’ secure. CMF on the box represents the CMF of the product inside

CONTROL THE TUNE

TUNE

Communication devicefor elderly people

1st HTC Bar phone in Touch & Type category Oct.13

Individual Project for 5 days

TOUCH & TYPEProviding big soft touch keys to type comfortablyTouch screen usage limited to browsing menusSOS button assists to contact during emergency

Bezel: Brushed Stainless Steel Cover: Matte PlasticKeys: Soft Touch Silicon

CONCEPTElderly people still have the habit of using their phone book to refer contacts

Ordinarily the numbers are permanentlyvisible. Alphabets only appear when required, which helps in focused typing

Here the aim is to allow capable usageby providing them with the modern facility

How the keypad works

Paint

Transparent Plasticwith Partition

Hot Foil Printingfor Alphabets

Light Diffuser

LED

Mobile & Tablet covermade from Indian print fabric

Individual Project for 6 days

Fabric: 100% Organic print Aug.13

PROGRESSStarted with paper mock-ups,sourcing materials, fabric mock-ups, stitching techniqueto reach the desired design

CLICK

SPECTRUMProviding apparel with pockets to give an interesting added value to everyday products

Cost price of 6 covers $3.5

Innovative AppleiPhone 5 Accessories

Consultant for 2 months

Photography & Personalization were the key themes Oct.12

EXPERIENCEI agreed towards this collaboration because I wanted to test myself if I was capable to meet Pedro’s expectation.We shared many inspirations, ideas, sketches, feedback, selection, critic, presentation, over skype meetings & mails.

Brainstorming Ideation Ideation refinement Details Inspiration + CMF Ideation development 2D Exploration

Wi-Fi receiver for music dock within the PCB dimension

Freelance for 1 month

MORE PROJECTS...

Retail Price $89

Affordable Infant Warmerfor the Indian market

Team Project (Co-Manager) for 4 Months

Minimizing the costof Shoes

‘Best Involvement Award’

Masterclass for 5 days

Working on next generations Philips Televisions and Audio Speakers

Internship for 6 months

June.14TPVision is manufacturer & distributor of Philips Televisions

Working with the multi cultural design team, marketing team and engineering team.

Working on two domains: Consumer TV and Hospitality TV following a strong design process from benchmapping, CMF palette creation, many creativity workshops, sketching, 3D modelling, Mockup presentation, working with engineers and communication team.

MY EXPERIENCE

Amsterdam, Netherlands

Worked on Quadcopter Drone, Fashion Accessories, PC Tower... projects

Internship for 3 months

Mar.14Clients I worked with

Worked in a supercharged stress free environment with the creative horsepower team on multiple projects.

Worked on a broad spectrum of projects, products launching in the market to prospective vision projects which involved precise moodboards, ground breaking ideas, persona use cases, 3D prototypes,glamour shots, explicit presentations and convincing the client !

MY EXPERIENCE

San Francisco, USA

Worked on Mobile Phones & Phone Accessorieswith the Mobile Phone Team

Internship for 6 months

Due to confidentiality agreements most of my work cannot be shown Aug.12

MY EXPERIENCE

Worked on diverse projects fromvarious domains like Mobileaccessories, Future MobileSolution Strategy and Roadmap,Smartphone design, Infotainment,Healthcare & Market analysis ondifferent steps of the project

This experience helped mework individually as well as with a team of senior professional designers and collaborations with UX, UI, Design Research team

New Delhi, India

RESUMEEDUCATION‘10 - NOW DSK ISD International School of Design, India

Y5 Masters in Product Design Management

‘06 - ‘09 Pathways World School, IndiaDiploma in International Baccalaureate (IB)

‘09 - ‘10 MIT Institute of Design, IndiaFoundation course in Industrial Design

INTERNSHIP

2012 Samsung Design Delhi, India (6 months)Mobile phones & Mobile phone accessories

2011 Lucid Design India Pvt. Ltd, India (1 month) Publication, Guitar, Hanger

2011 Trampoline Design, India (2 months)Consumer electronics, Furniture, Lighting

2012 Bang Design Pvt. Ltd, India (2 months)Ultrabook, Speaker, Water Purifier, Umbrella

COLLEGE PROJECTS

3M, Italy - (Masterclass)Pico Projectors

Newfeel, France - (Masterclass)Minimize cost of Shoes

Eleven, USA - (Masterclass)Solution for Indian kitchen

LG, India - (Workshop)Monitors & LCD

Studiometis, France - (Masterclass)Healthcare Interface & Interaction

Piks Design, France - (Masterclass)Products & Services using Algae

Astro Studios - (Team Project, Co-Leader)Telecommunication device

Butterfly - (Team Project, Team Leader)Gas Stove & Pressure Cooker

GE Healthcare - (Team Project, Co-Manager)Affordable Infant Warmer

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Philips - (Team Project)LED Lighting

Teague - (Team Project)Social for India

Ammunition Group - (Team Project, Co-Leader)Capturing Memories

TOOLS2D - Adobe Suite CS5, Hand & Digital Sketching3D - Rhino, Alias, (Learning Solidworks)Visualization & Animation - Keyshot 4 Mock-up, Team work, Project management

Booq, Target, Grown up group - (Masterclass)Bag Design

Ethos, UK - (Masterclass)Ethnographic Study

2014 TP Vision, Netherlands (6 months, in-progress)Next generation Televisions

2014 Astro Studios, USA (3 months)Drone, Fashion Accessories, Sports inhaler...

Guillaume ZaslavskyEx-Principal, DSK ISDDesign Consultant, Philips

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Jaineel is an outstanding student a very promising designer. He is passionate, curious, hard worker, eager to learn and experiment and very good at communicating his ideas and concepts. He always finishes what he starts and always gives you more than you expect. Born to be a designer.”

Bikram MittraFounderTrampoline Design

Jaineel was able to bring a high level of enthusiasm into the team and his ability to take initiatives during projects was highly appreciated. He has proved to be a very valuable team player with a keen ability to absorb and effectively contribute to ongoing projects within the studio.”

FEEDBACK

Sargheve SukumaranChief DesignerSamsung Design Delhi

Jaineel was always updated when it came to the developments in design, and was always excited about the work. He always made it a point to benchmark the activities and work to global level which really helped him to push his boundaries and we loved this attitude. He made great efforts to learn and experiment with processes and skills during the internship as it reflected well in his projects later on.”

“Prashant SubhedarDirectorBang Design

Jaineel brings with him a refreshing passion for design. To him design is more than work, it’s life itself. Jaineel ideates at a feverish pace and manages to effectively connect his research with the problem at hand. I think he would be a great ideation and strategic design apprentice to any senior designer/design manager.”

Click here to see more of my work: www.jaineelshah.com

THANK YOUjaineel.shah@gmail.com