Jaime Pelegrí - Tendencia y futuro de Twitter Mobile

T O I N S T A L L A N D B E Y O N D

MOBILE IS AT THE HEART OF TWITTER

70%

use a mobile

device to

access Twitter

of Twitter mobile users say

this is the primary way they

access Twitter 80%

Source | Nielsen Twitter EMEA User Deep Dive 2014

90%of Twitter video views

are on mobile

86% DEL TIEMPO NAVEGANDO POR APPS

Confidential

Home

Spotify @Spotify

Listen to Pharrell's GIRL on

Spotify. Play free on

smartphone & tablet.

Promoted by Spotify

Spotify Music5.0/5.0 stars - 41,380 ratings

Install

katja nelson @katja

You know you're related when you

accidentally put on the exact same

outfit. @altabirdy

Chloe @tweetinchloe

This Pharrell concert is amazing!

AT&T Park in San Francisco is

rockin’ right now #Lucky

Confidential

Spotify MusicSpotify Ltd.

(41,380)FREE

Details RelatedReviews

Confidential

Chloe @tweetinchloe

This Pharrell concert is amazing!

AT&T Park in San Francisco is

rockin’ right now #Lucky

katja nelson @katja

You know you're related when you

accidentally put on the exact same

outfit. @altabirdy

Home

Confidential

Home

Spotify @Spotify

Listen to Spotify on your

smartphone! Play Eminem’s

entire catalogue:

Promoted by Spotify

Spotify Music5.0/5.0 stars - 41,380 ratings

Open

Chloe @tweetinchloe

Just got tickets to the Eminem show

in Pasadena! I love #SlimShady in

concert!

erinlmcmahon @erinlmcmahon

Wedding planning action shot

#twoscreens cc @mcmahon_liz

This app just secured homepage

real estate on my phone.

taptalk.me

ashton kutcher

@aplusk

136 RETWEETS 354 FAVORITES

Trivia Crack is love, Trivia Crack

is life.

Khatarina

@Khat_Morgs


You can basically split my life into

two eras: Before Trivia Crack and

After Trivia Crack.

The Book of Mormon

@BookofMormon

Anyone else playing Crossy Road

as Poopy Bird? No? Cool.

josh groban

@joshgroban


TOP 20 APPS - 30 DAYS 4 4 M T W E E T SSource | Crimson Hexagon, Jan 2015

0

5000

10000

15000

20000

25000

0

750

1500

2250

3000

DOWNLOADS MENTIONS

CONVERSATION CORRELATES TO INSTALLS

Source | ThreeGame, Twitter internal data and App Annie, 2014

only really feel comfortable socially

when we watch Pete Wentz play

Trivia Crack in the toilet.

6 11

Pete Wentz @petewentz

i only really feel comfortable

socially when i am playing trivia

crack. pls dont judge me.

1,604 5,003

Ryan Brown @brownday

What a game. #MarchMadness

#MichiganvKentucky

205

Barack Obama @BarackObama

Baracketology: President Obama

knows his hoops. ofa.bo/fKW

#MarchMadness

1,422 1,893

205

205

Barack Obama @BarackObama

Baracketology: President Obama

knows his hoops. ofa.bo/fKW

#MarchMadness

205

Trivia Crack @triviacrack

@petewentz We don't judge. We

only really feel comfortable socially

when we watch Pete Wentz play

Trivia Crack in the toilet.

6 11

205 205

Pete Wentz @petewentz

i only really feel comfortable

socially when i am playing trivia

crack. pls dont judge me.

1,604 5,003

Even MP’s are playing it. Candy

Crush is back with NEW candies

and combinations! Tap to Play!

Candy Crush Soda

@CandyCrushSoda


Promoted by Candy Crush Soda

Promoted by Candy Crush Soda

ONLY ON TWITTER

WHERE GOOD CONTENT TRAVELS FURTHER

USERS DISCOVER APPS ON TWITTER IN SPAIN

DOWNLOAD AN APP THEY SAW ON TWITTER32%

ARE FIRST AMONG THEIR FRIENDS

TO DISCOVER NEW APPS31%

TRUST TWITTER TO RECOMMEND APPS23%

SEE TWITTER AS A GREAT PLACE

TO FIND OUT ABOUT NEW APPS30%

Source | Research Now, Mobile App Research, ES, Feb 2015

APP PROMOTION COMMANDS HIGH AWARENESS

RECALL SEEING A

MOBILE APP INSTALL

CARD ON TWITTER45%


OF TWITTER USERS IN SPAIN WILL

TALK ABOUT APPS THEY LIKE WITH

FAMILY AND FRIENDS

61%

TWITTER USERS DO MORE AND BUY MORE

#ENGAGEMENT MOBILE APPS USAGE

Source | Global Web Index, 2015 (Spain)

BOOKS

CHAT/MESSA

GING

GAMES

MUSIC

SOCIAL

NETWORK

PHOTO67%HAVE INSTALLED AN

APP IN THE

PAST MONTH

UK: 58%

USA: 58%

FR: 56%

IT: 63%

DE: 56%

NL: 48%

BR: 63%

JP: 28%

THE AVERAGE TWITTER USER

IN SPAIN HAS 23% MORE APPS

ON THEIR DEVICETHAN THE AVERAGE SMARTPHONE OWNER


TWITTER USERS IN SPAIN ARE HIGH ENGAGERS

OF TWITTER USERS HAVE

APPS ON THEIR PHONE

THAT THEY HAVE PAID

FOR

65%PAY FOR PURCHASES IN-

APP

26%


INCREASE VS AVERAGE

SMARTPHONE OWNER

+67%INCREASE VS AVERAGE

SMARTPHONE OWNER

+70%

TWITTER HAS A VERY UNIQUE RELATIONSHIP WITH TV

#SINERGY TV+TWITTER

USERS ENGAGE SIMULTANEOUSLY

USE TWITTER WHILE

WATCHING TV

81%3 in 4 76%

TWEETED ABOUT A TV

ADVERT AIRING

DURING THE TV SHOW

SEARCHED ON TWITTER

FOR A BRAND/PRODUCT

SEEN ON A TV AD

Source | Nielsen Twitter ES Deep Dive (Feb 2014); BRAINJUICER Twitter+TV study (October 2014)

Liam Neeson is channeling

exactly how I am when I play

@ClashofClans #SuperBowl

Danny Sullivan

@dannysullivan


#SB49 BROADCAST W INDOW

CLASH OF CLANS AD AIRSTHERE WERE 240K TWEETS

AND 26M IMPRESSIONS

ABOUT CLASH OF CLANS

ON THE DAY OF THE

SUPER BOWL

Source | Twitter Internal Data

TV X TWITTER USERS HAVE HIGH WILLINGNESS TO

SHARE

28%MORE LIKELY TO TALK TO

FRIENDS AND FAMILY ABOUT

AN APP THEY’VE FOUND

AVERAGE ES

CONSUMER

TV+TWITTER

USERS


AND HIGHER PURCHASING POWER

PAID FOR APPS ON THEIR PHONE

AV. SMARTPHONE

OWNER

AV. TWITTER

USER

TVxTWITTER

USER

47%

65%75%

WILLING TO PAY FOR IN-APP PURCHASES

19%

26%

37%

TVxTWITTER

USER

AV. SMARTPHONE

OWNERAV. TWITTER

USER

Source | Research Now, Mobile App Research, UK, Feb 2015

SPENT ON APPS AND ON IN-APP

PURCHASES BY SPANISH TWITTER

USERS IN THE LAST 30 DAYS

€29M


PROVIDING SOLUTIONS ACROSS THE MOBILE ECOSYSTEMTPN

Ads

TPN

GRACIAS

@ja imepe le

#FIN

Jaime Pelegrí - Tendencia y futuro de Twitter Mobile

Social Media

Transcript of Jaime Pelegrí - Tendencia y futuro de Twitter Mobile