Jai Ho - A R Rehman - Hyd '09
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Transcript of Jai Ho - A R Rehman - Hyd '09
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JAI HO Concert, Hyderabad
October 24, 2009
Sponsorship Proposal
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About Jai Ho
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The Mozart of Madras
Padma Shree A R Rahman, winner of 2 Oscars and15 international awards inclusive of BAFTA &
Golden Globe. Also won 4 National Awards and
more than 35 other Film Awards and 150 million
copies of his work have been estimated to have beensold across the world.
He has produced landmark scores inclusive of those
for Roja, Bombay, Dil Se, Vandemataram, Lagan,
Taal, Jodha Akbar and the recent international super-
hit Slumdog Millionaire and for the theatrical of The
Lord of the Rings
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Jai Ho Concert
- A part of the Jai Ho World Tour, the concert will beheld in Hyderabadon October 24, 2009
- This one of a kind concert will feature over 85 artists
apart from A R Rahman
- International standard production will be a spectacle
well worth watching
- The Rajiv Gandhi International Airport complex will
play host to over 40-50000 music enthusiasts
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Jai Ho Concert
Artists performing alongside A R Rahman include
Hariharan Chitra Sadhna Sargam
Benny Dayal Rashid Ali Javed Ali
Raja Hasan Neeti Mohan Sivamani
Suzanne dMello and many more
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Previous Concerts
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3/26/2011 7
Jai Ho Kozhikode 3rd May 2009
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3/26/2011 8
Jai Ho Pune 31st May 2009
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Sponsorship Template
X X XPRESENTS
JAI HOIN ASSOCIATION WITH
CO-SPONSORED BY
PARTNERS
* proposed, subject to change
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Proposed Benefits Plan for
Title Presenter
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Association Benefits Title Sponsor
- Mention as Title Sponsor in all communication (asper media plan) and collateral
- Product category exclusivity
- On ground visibility
- Commercials & Scrolls on LED Screens- Banner space
- Tickets worth Rs. 5 lacs (could be given away alongwith any promotion that the sponsor wishes to
conduct)- 8 nominees to be part of meet and greet event with
A R Rahman (these could be contest winners of anypromotion conducted by the sponsor)
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Association Benefits Title Sponsor
- Space to set-up exhibition booth- Opportunity to distribute free samples/promotional
material at venue
- Opportunity to address media along with AR Rahman
- Branding opportunity at press conference
- Opportunity to felicitate A R Rahman and other
performers during the show
- Head of the organization to dine with A R Rahman atan exclusive banquet hosted by promoter
- Airport retail space for product visibility at both Delhi
& Hyderabad airports for a duration of 15 days
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Mileage at the Press Conference OCT 12, 09
- Branding on the backdrop and photo-op panel- Managements quote included in official event press
release
- Management Representative to address the media
- Sponsor profile to be included in Press Docket
- Audio visual (60 sec) will be showcased before and
after the press conference.
- Exclusive interview and photo-op with Rahman
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Mileage at Main Event
- CEO to felicitate Rahman on stage- Speak a few words about Rahman and association
(2mins)
- Commercial to be played multiple times before the
event
- Photo-op with players and management with A R
Rahman
- Any other suggestion by sponsor
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Media & Publicity Plan
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Media Plan
Leverage association with the concert & get visibilityacross:
Print
4 full page ads in Deccan Chronicle
5 full pages in Sakhi
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TV promotion
Sakhi TV 9000 secs of tags
15 days unlimited scrolls
Maa TV
6720 secs (promotion of tickets sales & concert)
Maa Music
6720 secs (promotion of tickets sales & concert
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Category Number Of Promos per day Secondage per promo Number Of Days Total Secondage
Promotion Of JAI-HO Show via Drummer Contest 10 30 21 6300
Promotion Of Jai-Ho Show via Love Story 10 30 3 900
Promos promoting Jai ho show and stimulating
listeners to buy tickets10 30 10 3000
Promos promoting Jai Ho show via on air contest 6 30 10 1800
Song Tags 10 5 5 250
Celebrity Bytes 8 30 2 480
Sum Total 12730
Radio Mirchi
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HYDERABAD wd x ht sft
Jubilee Hills at Barista fcg. Hitech city Unipole 40 x 40 1600 F.Lit 21 days
L B Stadium Unipole 50 x 20 1000 F.Lit 21 days
Airport Inside Ashramam fcg. City Unipole 40 x 40 1600 F.Lit 21 days
Airport rd Temple fcg. City Unipole 40 x 40 1600 F.Lit 21 days
Begumpet f/o fcg. Old Airport ( temple) Unipole 40 x 40 1600 F.Lit 21 days
M G Road above Balaji palace Bill board 50 x 25 1250 F.Lit 15 Days
S P road above Alishan building Bill board 40 x 20 800 F.Lit 15 Days
Narayanaguda f/o Bill board 40 x 20 800 F.Lit 15 Days
Basheerbagh f/o fcg. Liberty Bill board 40 x 25 1000 F.Lit 15 Days
Tarnaka f/o fcg. Mettuguda Bill board 50 x 25 1250 F.Lit 15 Days
Secunderabad Station rd Unistr 40 x 40 1600 F.Lit 15 Days
Ameerpet Opp:Mytrivanam fcg. University rd Bill board 50 x 25 1250 F.Lit 15 Days
Chandrayanagutta, Airport rd Bill board 90 x 25 2250 F.Lit 15 Days
Masabtank f/o fcg. Lakdikapool Unipole 40 x 20 800 F.Lit 15 Days
VIJAYAWADA 0
Eluru road Bill board 40 x 20 800 F.Lit 21 days
Siddartha Arts college Bill board 30 x 20 600 N.Lit 21 days
VISAKHAPATNAM 0
NAD Jn Bill board 40 x 20 800 N.Lit 21 days
Pedda waltair Bill board 30 x 15 450 F.Lit 21 days
Outdoor
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Other Branding
Tickets
Side panels
Banners in the venue
Entrance Arch
Led screens (Commercials & Scrolls )
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Other Benefits & Rights
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Consumer/Retailers Connect
All new customers to get a chance to watch the concert
(ticket free), sales promotion to drive product sales
4 nominees to be part of meet and greet event with A R
Rahman (these could be contest winners of any
promotion for consumers or sales force conducted bythe sponsor)
Space to set-up exhibition stalls at venue
Retailers could be rewarded as gratification
Exclusive seating section for retailers and customers tobe planned with purchase of bulk tickets
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Airport Branding & Product Display
We have branding and display space available atboth Delhi & Hyderabad airports
We could provide this space along with sponsorship
association
High visibility platform for frequent travellers
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Media Presence On Ground
ON-GROUND ACTIVATION
- Integration with the Jai Ho Airport Shopping Utsav
- Multiple on-ground promotions will be held in
association with media partners
- Mobile ticket sales vans/team would be set-up
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Benefits as Associate Sponsor
Status of Associate Sponsor across all available media in
the media plan and collaterals
Product category exclusivity
Tickets worth Rs. 2.50 lacs (associate sponsor)
(Could be given away along with any promotion that thesponsor wishes to conduct)
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Sponsorship Value
Title presenter
1 cr. Media visibility value worth 1.5 cr.
Tickets worth 5 lacs
Association value worth 2 cr.
PR worth 50 lac
Special treatment for dealers & management
Total association value worth 4 cr.
Associate Sponsor 40 lacs
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Jai Ho!