TCA - Second Interview Presentation

Jacqualine Meire

Contents

• The challenges• The solutions

• The examples• Conclusion

Explain how financial services brands can gain differentiation in a crowded and

ever-changing marketplace.

The Common Challenges

• Too many of them• Similar products, services are the same• Consumers are inundated with constant

messages and will choose the ‘sexier’ option• After recession no longer as trusted, saying you

care isn’t enough• Not seen as approachable

The Solutions

• Interaction and engagement• Give people what they want• Move between online and offline spaces• Actions speak louder than words• Get off the high horse

Mastercard

Barclays

NAB (Australia)

Santam (South Africa)

American Express

Conclusion