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Jack Zubarev - Parallelsdownload.parallels.com/summit/apac2010/day1_session3_jack_zubarev.pdfVPS...
Transcript of Jack Zubarev - Parallelsdownload.parallels.com/summit/apac2010/day1_session3_jack_zubarev.pdfVPS...
![Page 1: Jack Zubarev - Parallelsdownload.parallels.com/summit/apac2010/day1_session3_jack_zubarev.pdfVPS Provider. 4 yr. Run. 300 new VPSs/month. 1.5% Churn. Revenues in Year 4: VPSs Year](https://reader034.fdocuments.in/reader034/viewer/2022050410/5f871484a118134ebb1d12fb/html5/thumbnails/1.jpg)
President, Marketing and Alliances
Parallels
Jack Zubarev
![Page 2: Jack Zubarev - Parallelsdownload.parallels.com/summit/apac2010/day1_session3_jack_zubarev.pdfVPS Provider. 4 yr. Run. 300 new VPSs/month. 1.5% Churn. Revenues in Year 4: VPSs Year](https://reader034.fdocuments.in/reader034/viewer/2022050410/5f871484a118134ebb1d12fb/html5/thumbnails/2.jpg)
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Enable New
Services Improve Existing
Services
Cut Costs
Partner!
![Page 3: Jack Zubarev - Parallelsdownload.parallels.com/summit/apac2010/day1_session3_jack_zubarev.pdfVPS Provider. 4 yr. Run. 300 new VPSs/month. 1.5% Churn. Revenues in Year 4: VPSs Year](https://reader034.fdocuments.in/reader034/viewer/2022050410/5f871484a118134ebb1d12fb/html5/thumbnails/3.jpg)
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Enabling New Services – Why?
Difference in Churn* for Small Businesses:
Webhosting Service With vs. Without Email
First Year SecondYear
Third Year Fourth Year
55.0%
28.7%
19.9% 20.3%
* Based on all Parallels Panel licenses shipped in Q4 2005 and reporting <5 mailboxes
![Page 4: Jack Zubarev - Parallelsdownload.parallels.com/summit/apac2010/day1_session3_jack_zubarev.pdfVPS Provider. 4 yr. Run. 300 new VPSs/month. 1.5% Churn. Revenues in Year 4: VPSs Year](https://reader034.fdocuments.in/reader034/viewer/2022050410/5f871484a118134ebb1d12fb/html5/thumbnails/4.jpg)
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What about profit?
Profit on customer with
email over lifetime*
$168
Profit on customer without
email over lifetime*
-$12
No profit.
* With $10/month/customer ARPU. Lifetime 18 and 48 months respectively.
Gross Margin: 60%. Customer Acquisition Cost:
12 months of revenue
![Page 5: Jack Zubarev - Parallelsdownload.parallels.com/summit/apac2010/day1_session3_jack_zubarev.pdfVPS Provider. 4 yr. Run. 300 new VPSs/month. 1.5% Churn. Revenues in Year 4: VPSs Year](https://reader034.fdocuments.in/reader034/viewer/2022050410/5f871484a118134ebb1d12fb/html5/thumbnails/5.jpg)
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New Services – Become Full Service Provider
MS OCS, VoIP, and Hosted PBX Services
Parallels Server for Mac
Bare Metal Edition
Parallels Small Business Panel and Partner Marketplace v2
Messaging and
Collaboration
SaaS
VPS and Virtualized
Infrastructure
![Page 6: Jack Zubarev - Parallelsdownload.parallels.com/summit/apac2010/day1_session3_jack_zubarev.pdfVPS Provider. 4 yr. Run. 300 new VPSs/month. 1.5% Churn. Revenues in Year 4: VPSs Year](https://reader034.fdocuments.in/reader034/viewer/2022050410/5f871484a118134ebb1d12fb/html5/thumbnails/6.jpg)
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New Services: Hosted PBX
For SMBs
• Feature set of a sophisticated PBX with zero upfront
investments in hardware • Easy to use easy and easy to configure
• Tightly integrated with other messaging and collaboration
services • Email, document sharing, IM, web conferencing, mobility, etc.
5:30pm: Parallels Automation Update
by Oleg Melnikov
![Page 7: Jack Zubarev - Parallelsdownload.parallels.com/summit/apac2010/day1_session3_jack_zubarev.pdfVPS Provider. 4 yr. Run. 300 new VPSs/month. 1.5% Churn. Revenues in Year 4: VPSs Year](https://reader034.fdocuments.in/reader034/viewer/2022050410/5f871484a118134ebb1d12fb/html5/thumbnails/7.jpg)
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Pay As you Go
Billing
GUI
Hourly billing for the running time of each instance provisioned
Simplified end user GUI to streamline the process of on
boarding, growing & managing virtual infrastructure for small
businesses
Self-service API
& Elasticity
Coexisting with
Hosting
Built as a module of Parallels Automation. Will replace VPS
module allowing to offer variety of both cloud-compute and
traditional VPS services.
New Services: Cloud Compute Service
Amazon-like self-service API enabling developers to create,
suspend, start and terminate virtual machine instances on
demand for an “all-you-can-eat” model
5:00pm: Parallels Virtualization Update
by Amir Sharif
![Page 8: Jack Zubarev - Parallelsdownload.parallels.com/summit/apac2010/day1_session3_jack_zubarev.pdfVPS Provider. 4 yr. Run. 300 new VPSs/month. 1.5% Churn. Revenues in Year 4: VPSs Year](https://reader034.fdocuments.in/reader034/viewer/2022050410/5f871484a118134ebb1d12fb/html5/thumbnails/8.jpg)
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Improve Existing
Services
Enable New
Services
Cut Costs
Partner!
![Page 9: Jack Zubarev - Parallelsdownload.parallels.com/summit/apac2010/day1_session3_jack_zubarev.pdfVPS Provider. 4 yr. Run. 300 new VPSs/month. 1.5% Churn. Revenues in Year 4: VPSs Year](https://reader034.fdocuments.in/reader034/viewer/2022050410/5f871484a118134ebb1d12fb/html5/thumbnails/9.jpg)
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Difference in Churn* for Small Businesses
1 domain vs. 2 domains
* Based on all Parallels Panel licenses shipped in Q4 2005
First Year Second Year Third Year Fourth Year
19.8%
12.5%
-7.1%
7.3%
Improve Existing Services – Why?
![Page 10: Jack Zubarev - Parallelsdownload.parallels.com/summit/apac2010/day1_session3_jack_zubarev.pdfVPS Provider. 4 yr. Run. 300 new VPSs/month. 1.5% Churn. Revenues in Year 4: VPSs Year](https://reader034.fdocuments.in/reader034/viewer/2022050410/5f871484a118134ebb1d12fb/html5/thumbnails/10.jpg)
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And the profit is..
Life Time with Email: 43 months
Gross Margin: 60%
Acquisition Cost: 12 months
Profit over the lifetime*:
$108
Life Time with Email: 38 months
Gross Margin: 60%
Acquisition Cost: 12 months
Profit over the lifetime*:
$138
28% higher
* With $10/month/customer ARPU
1 domain 2 domains
![Page 11: Jack Zubarev - Parallelsdownload.parallels.com/summit/apac2010/day1_session3_jack_zubarev.pdfVPS Provider. 4 yr. Run. 300 new VPSs/month. 1.5% Churn. Revenues in Year 4: VPSs Year](https://reader034.fdocuments.in/reader034/viewer/2022050410/5f871484a118134ebb1d12fb/html5/thumbnails/11.jpg)
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Improve Existing Services
Parallels Plesk Panel 10
Application Packaging Standard 1.2
Parallels Virtuozzo Containers v 4.6
Parallels Automation
MS Exchange 2010
Messaging and
Collaboration
VPS and Virtualized
Infrastructure
Other / SaaS
Shared Web Hosting
![Page 12: Jack Zubarev - Parallelsdownload.parallels.com/summit/apac2010/day1_session3_jack_zubarev.pdfVPS Provider. 4 yr. Run. 300 new VPSs/month. 1.5% Churn. Revenues in Year 4: VPSs Year](https://reader034.fdocuments.in/reader034/viewer/2022050410/5f871484a118134ebb1d12fb/html5/thumbnails/12.jpg)
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Enable New
Services Improve Existing
Services
Cut Costs
Partner!
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Density Effects
Typical Cost Breakdown
Hardware & Datacenter Cost….10%
Support…………………………..15%
Admin/Maintenance……………..5%
![Page 14: Jack Zubarev - Parallelsdownload.parallels.com/summit/apac2010/day1_session3_jack_zubarev.pdfVPS Provider. 4 yr. Run. 300 new VPSs/month. 1.5% Churn. Revenues in Year 4: VPSs Year](https://reader034.fdocuments.in/reader034/viewer/2022050410/5f871484a118134ebb1d12fb/html5/thumbnails/14.jpg)
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Cutting Costs – Why? $1mln in VPS provider. In 4 years.
VPS Provider. 4 yr. Run. 300 new VPSs/month. 1.5% Churn.
Revenues
in Year 4:
VPSs
Year 4
$5.9mln
14.3K
Revenues
in Year 4:
VPSs
Year 4
$8.3mln
21.2K
20% higher Density of VPSs
42% Higher Revenues and 48% More Customers
![Page 15: Jack Zubarev - Parallelsdownload.parallels.com/summit/apac2010/day1_session3_jack_zubarev.pdfVPS Provider. 4 yr. Run. 300 new VPSs/month. 1.5% Churn. Revenues in Year 4: VPSs Year](https://reader034.fdocuments.in/reader034/viewer/2022050410/5f871484a118134ebb1d12fb/html5/thumbnails/15.jpg)
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Cut Costs
Parallels Server Bare Metal
5.0
Parallels Automation Next Generation Shared
Hosting
VPS and Virtualized
Infrastructure:
Shared Web
Hosting
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Next Generation Shared Hosting
Available NOW!
• Density
• Simple scaling to more than 100,000 sites running on one cluster
(density of 10,000-15,000 sites per server)
• Isolation
• VPS-like SLA and isolation for the shared hosting world
• Uptime
• Over 99.9% reliability with minimal operating costs
• Reduced both planned (upgrades) and unplanned (failure) downtime
Clustered High-Density Linux Shared Hosting With Isolation
Reduced Churn Increased Margins
Decreased Support and Admin Costs
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Enable New
Services Improve Existing
Services
Cut Costs
Parallels is your Partner in the Cloud
Thank You