Jack Kaufman's Movable Type Idea Exchange Presentation
-
Upload
jack-kaufman -
Category
Technology
-
view
252 -
download
2
description
Transcript of Jack Kaufman's Movable Type Idea Exchange Presentation
![Page 1: Jack Kaufman's Movable Type Idea Exchange Presentation](https://reader034.fdocuments.in/reader034/viewer/2022042700/555490c5b4c905186d8b476d/html5/thumbnails/1.jpg)
Tips for improving your businessBy: Jack Kaufman
![Page 2: Jack Kaufman's Movable Type Idea Exchange Presentation](https://reader034.fdocuments.in/reader034/viewer/2022042700/555490c5b4c905186d8b476d/html5/thumbnails/2.jpg)
Who am I and why am I speaking today?
● I created a book called The Found a Business Book, which has 33 interviews with successful entrepreneurs who founded or co-founded companies like:
● I want to share some valuable advice from my book and my experiences making the book that I believe will help your business!
![Page 3: Jack Kaufman's Movable Type Idea Exchange Presentation](https://reader034.fdocuments.in/reader034/viewer/2022042700/555490c5b4c905186d8b476d/html5/thumbnails/3.jpg)
Important advice entrepreneurs shared in my book
● Charge more for your products or services● To effectively validate an idea for a product
you should use pre-orders● Most companies don’t need VC and shouldn’
t raise VC● That being said, if you do want to raise VC, it
is important that your product has traction before you go pitch investors
● Customer service is extremely important● The hardest part about business is starting
![Page 4: Jack Kaufman's Movable Type Idea Exchange Presentation](https://reader034.fdocuments.in/reader034/viewer/2022042700/555490c5b4c905186d8b476d/html5/thumbnails/4.jpg)
Charge more for your products or services
● Most companies (especially software companies) undercharge
● You should price your products or services based on the value you provide
● Try doubling the prices of your products and services
Rob Walling, Founder of Drip and Owner of HitTail
Jason Cohen, Founder of WP Engine and Smart Bear Software
![Page 5: Jack Kaufman's Movable Type Idea Exchange Presentation](https://reader034.fdocuments.in/reader034/viewer/2022042700/555490c5b4c905186d8b476d/html5/thumbnails/5.jpg)
Use pre-orders to effectively validate your product ideas
● If you have an idea for a product, the most effective way to validate it is to ask people to pre-order
● For example, Nathan Barry:
![Page 6: Jack Kaufman's Movable Type Idea Exchange Presentation](https://reader034.fdocuments.in/reader034/viewer/2022042700/555490c5b4c905186d8b476d/html5/thumbnails/6.jpg)
Most companies don’t need VC and shouldn’t raise VC
● Most software companies don’t need VC and shouldn’t raise it
● Goals for software companies should instead be profitability, sustainability, and happiness for founding team
![Page 7: Jack Kaufman's Movable Type Idea Exchange Presentation](https://reader034.fdocuments.in/reader034/viewer/2022042700/555490c5b4c905186d8b476d/html5/thumbnails/7.jpg)
If you do want to raise VC, focus on getting traction for your product
● Snapchat has raised $73 million dollars so far and is an extremely fast-growing consumer company
● You’ll have a much easier time raising venture capital if your product has traction and is growing quickly (users, revenue, customers)
Evan Spiegel, Co-founder and CEO of Snapchat
![Page 8: Jack Kaufman's Movable Type Idea Exchange Presentation](https://reader034.fdocuments.in/reader034/viewer/2022042700/555490c5b4c905186d8b476d/html5/thumbnails/8.jpg)
Customer service is extremely important
● Customer service is all about treating other people as you would want to be treated, being compassionate, and being empathetic
● A lot of companies do not do well when it comes to customer service, which is actually a good thing (it means that there’s a big opportunity to do customer service really well and be known for it)
Amit Gupta, Founder of Photojojo
![Page 9: Jack Kaufman's Movable Type Idea Exchange Presentation](https://reader034.fdocuments.in/reader034/viewer/2022042700/555490c5b4c905186d8b476d/html5/thumbnails/9.jpg)
The hardest part about business is starting
● Both Jack Dorsey and Tom Preston-Werner said the hardest thing about business is starting your project and being serious about it
![Page 10: Jack Kaufman's Movable Type Idea Exchange Presentation](https://reader034.fdocuments.in/reader034/viewer/2022042700/555490c5b4c905186d8b476d/html5/thumbnails/10.jpg)
What I Personally Learned from Making My Book
● Always be networking● Products don’t sell themselves (you have to
actively market and sell them!)● The best way to market and sell any product
or business is to have an audience
![Page 11: Jack Kaufman's Movable Type Idea Exchange Presentation](https://reader034.fdocuments.in/reader034/viewer/2022042700/555490c5b4c905186d8b476d/html5/thumbnails/11.jpg)
Always be networking
● No matter how wealthy or famous you are, you should still always network!
● Networking leads to finding mentors, friends, customers, and introductions that all could help your business
![Page 12: Jack Kaufman's Movable Type Idea Exchange Presentation](https://reader034.fdocuments.in/reader034/viewer/2022042700/555490c5b4c905186d8b476d/html5/thumbnails/12.jpg)
Products don’t sell themselves
● Even if you have a valuable and outstanding product, people won’t find it unless you talk about it, promote it, and help people find it!
● You should put a similar amount of time and effort into marketing your product as you put into making your product
![Page 13: Jack Kaufman's Movable Type Idea Exchange Presentation](https://reader034.fdocuments.in/reader034/viewer/2022042700/555490c5b4c905186d8b476d/html5/thumbnails/13.jpg)
The Best Way to Market is to Have an Audience
● Content marketing and building an audience are extremely valuable
● Paid advertising = renting an audience (it’s expensive and doesn’t last)
● Best way to build an audience is to write and share valuable content for free, and then encourage people to subscribe via email
![Page 14: Jack Kaufman's Movable Type Idea Exchange Presentation](https://reader034.fdocuments.in/reader034/viewer/2022042700/555490c5b4c905186d8b476d/html5/thumbnails/14.jpg)
The Best Way to Market is to Have an Audience (continued)
● Focus less on getting people to like and follow you on social media (Twitter followers, Facebook fans)
● Focus more on getting people to subscribe for email updates (the most valuable people in an audience are your email subscribers)
![Page 15: Jack Kaufman's Movable Type Idea Exchange Presentation](https://reader034.fdocuments.in/reader034/viewer/2022042700/555490c5b4c905186d8b476d/html5/thumbnails/15.jpg)
Data about email
● Ryan Delk (@delk) works on business development and growth at Gumroad
● Gumroad makes it extremely easy for creators to sell products to their audiences
● In a presentation he gave at a conference called Bacon Biz Conf in June, Ryan had some extremely interesting data about conversion rates across different marketing platforms
Ryan Delk, Works on Growth and Business Development at Gumroad
![Page 16: Jack Kaufman's Movable Type Idea Exchange Presentation](https://reader034.fdocuments.in/reader034/viewer/2022042700/555490c5b4c905186d8b476d/html5/thumbnails/16.jpg)
Data about email (continued)
The data that Ryan and the team at Gumroad has from thousands of sellers:● Traffic from Youtube converts at 2.2%● Traffic from Twitter converts at 5.4%● Traffic from Facebook converts at 6.3%● Traffic from email converts at 9.4%
Conclusion: When it comes to building your audience, focus more of your resources on building an email list.
![Page 17: Jack Kaufman's Movable Type Idea Exchange Presentation](https://reader034.fdocuments.in/reader034/viewer/2022042700/555490c5b4c905186d8b476d/html5/thumbnails/17.jpg)
Examples of people who have had success building audiences
● Ramit Sethi – I Will Teach You to Be Rich
● Lindsay Nixon – Happy Herbivore
![Page 18: Jack Kaufman's Movable Type Idea Exchange Presentation](https://reader034.fdocuments.in/reader034/viewer/2022042700/555490c5b4c905186d8b476d/html5/thumbnails/18.jpg)
More examples of people who have had success building audiences
● Brennan Dunn – Founder of Planscope and owner/creator of many successful products
● Pat Flynn – Owner of The Smart Passive Income Blog
![Page 19: Jack Kaufman's Movable Type Idea Exchange Presentation](https://reader034.fdocuments.in/reader034/viewer/2022042700/555490c5b4c905186d8b476d/html5/thumbnails/19.jpg)
Some final thoughts
● Starting and growing a business is challenging and takes a lot of work, but it is also worth it
● Don’t be discouraged if things don’t go exactly as planned – e.g. Before working on The Found a Business Book (my first modest success), I failed four times working on different business projects
![Page 20: Jack Kaufman's Movable Type Idea Exchange Presentation](https://reader034.fdocuments.in/reader034/viewer/2022042700/555490c5b4c905186d8b476d/html5/thumbnails/20.jpg)
About me
Twitter: @kaufman_jack
Website for The Found a Business Book:foundabusiness.com
Slides for this presentation available at:http://is.gd/jackkaufmandeck