Jaan Aps. A practical system for impact analysis and communication.

8/10/2019 Jaan Aps. A practical system for impact analysis and communication.

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A practical system for impact

analysis and communication

Jaan Aps

11.11.2014

Estonian Social Enterprise Network

& Stories For Impact


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Fun fact # 1:in 2007-2009, played a role in

drowning a socialenterprise (result: debts250 000+ euros)andthen helped to save it

Fun fact # 2:in 2014, waselected as a mission personof the year in Estonia for

a long-term commitment topromoting social impactanalysis in civil society.Sounds like an urgent callto retirement...


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Lets get the needsof our group mapped!

RIGHTLEFT CENTER

1. Experiencedsocial enterpriseor charity (2 yrs +)

2. Start-up (lessthan 2 yrs)

3. (Thinkingabout) juststarting up

4. Somewhenin the future I

will start up

5. Im herebecause Imjust curious


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StandardsMethods & um....methodologies

Web sites

Formats

Goodpractices

Guidelines

Indicator

databases

Tools (free...& proud of it)

Tools

(expensive...& proud of it)

Frameworks & um...integrated frameworks

Manuals

Toolkits(kinda

free)


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LEFT BEHIND

Small & medium sizedchangemakers...


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Social impact analysis field isemerging rapidly...

The space ofsocial purposeorganisations

Org # 1

Org # 2 Org # 3

Compiles a newstrategy document

that includesoutcome indicators

One-off SROI reportabout one of its

programs

Publishes a sectionOur success

stories on its weba e

and veryrandomly

Stories For Impact 2014


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The current situation holds socialpurpose organisations back:

individually & as a sector

Individualchangemaker

3. Statistics &benchmarking

difficult

Ecosystem ofchangemakers

1. Confusion

4. Choice of non-optimal tools

3. Individual re-invention of the wheel

2. Waste of resources

1. Social purpose org-sdont change the world

enough because of:

inadequate resources

lack of access

inconsistent quality

related to impact analysis

2. Insufficient resources to start orcomplete the impact analysis journey

5. At the mercy ofindividual consultants



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The solution has to be standardised andpractical, triggered by sector developers

Individual

changemaker1. Providing &continuously developingthe structure

Developers ofecosystem forchangemakers

Use of results

internally andexternally

2. Coaching andcapacity buiding

A STANDARDISED STRUCTURE FOR

3. Communicating2. Analysing1. Defining

IMPACT CREATION

A clear processthat brings its

communitytogether

3. Using the results (e.g

in coalition building,benchmarking, statistics,

financing decisions)



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1. Defining impact

3. Communicating impact

Pilot initiative

at the2. Analysing impact


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1. Defining impact (Theory of Change)


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http://images.ohpe.ca/4FebSmartriskYouthTheoryofChange.jpg


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http://socialinnovation.ca/sites/socialinnovation.ca/files/images/ToC.jpg


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http://emerging-future.org/wp/wp-content/uploads/2012/01/Theory-of-Change.0012.jpg


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Clearlydefined targetgroup (who,where etc)

The need(s)related to

target group

members

Outcomes &our short-

term impact

Our long-term impactOur outputs

& activities

Pre-conditions

for the activitiesto take place

(successfully)

Including (or primarily!)collaboration activities, e.g in

collective impact coalition


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1. Clearlydefined target

group (who,where etc)

2. The need(s)related to

target groupmembers

4. Outcomes& our short-term impact

3. Our long-term impact

5. Our outputs& activities


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2.1 Analysing impact (qualitatively)


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The individual

Our activitiesand outputs

The need relatedto her / him

The outcomes

The impact

PROOF?


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2.2 Analysing impact (quantitatively)

A i f


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A warning from

similar sector (#CSR):

2,500+different metrics usedto measure sustainability in

supply chains

93% of the metrics were used3 times or fewer

Source: http://www.theguardian.com/sustainable-business/2014/sep/26/reporting-supply-

chain-sustainability-metrics-gri-sustainability


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Case study:public sector costs BEFORE...


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... and public sector costs AFTER


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3. Communicating impact

Slides 24 - 27 http://www.varjupaik.ee/

Slides 28 - 29 http://www.lasterikkad.ee/


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Before

After

Before (chaos)


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Before (chaos)...

and after (order based on ToC s)


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... and after (order based on ToC-s)

Summary: the proposed solution


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Summary: the proposed solution

1. Common simple format for ToC(& database of such ToC-s)

2. Storytelling and metrics strictly

based on ToC3. Communication remains creative

(as long as ToC is the framework)

Standardised,easy-to-use

technical solution

External support(consulting), and

auditing


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Let s be in touch!

Twitter @stories4impact

Stories For Impact:storiesforimpact.com/eng

Estonian Social Enterprise Network:

sev.ee/eng

Jaan Aps. A practical system for impact analysis and communication.

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Transcript of Jaan Aps. A practical system for impact analysis and communication.