Business ecosystem creation –Supporting collaborative business concept development

Jaakko Talvitie, TIVIT Ltd.

TIVIT Business Forum, 12 April 2011

Some business ecosystems in consumer ICT markets

What makes a business ecosystem?

• A business ecosystem is a collection of businesses and companies collaborating or competing by utilising a common and shared set of assets

– A business ecosystem is founded on an ecosystem core

• Ecosystem core

– Platforms, technologies, processes, standards or other assets common to and used by members of the ecosystem in their businesses

Ecosystem creation – what do we mean?• The world in 7 days?

– Has been done once in world history and even that is widely disputed

• The next global winner ecosystem in ICT?

– Microsoft and Nokia are giving it a try

– Facebook is a serious contender

• Business ecosystems exist also in a smaller scale!

– A few companies is enough to form a business ecosystem

– Public institutions can also contribute to business ecosystems

• As buyers of products and services – creating demand

• As regulators – regulation can form an ecosystem core

– Value networks can be viewed as business ecosystems, although in many cases an ecosystem core cannot be indicated

• Working in a business ecosystem is a competence – let’s learn this together!

Benefits• A working business ecosystem provides several benefits for companies

– Market creation: accelerated development of new markets

– Market expansion: market coverage and volume not possible for any party alone

– Market access: an open, accessible market with transparent operation

– Access to complementary competences and business models

• TIVIT ecosystem creation support aims to:

– Help companies in taking the initial step from an ecosystem concept into a sustainable business ecosystem

– Provide a collaboration platform for business concept development, combining the benefits of in-house and joint development

– Support business concept development by providing funding channels (Tekes), a model agreement, and by acting as a neutral ecosystem facilitator

• TIVIT is initially targeting its R&D programs (examples this afternoon) as sources of business ecosystem seeds and business concepts

– Open to any company consortia with an ICT focus

Ecosystem concept

Ecosystemcore

Businessconcept

Businessconcept

Businessconcept

Businessconcept

Businessconcept

Ecosystem concept architecture

January 2011 TIVIT business ecosystem creation

Ecosystem concept

• Defined and documented ecosystem idea

• A collection of prorotype business models with a common core

Ecosystem core

• Platforms, technologies, processes or standards common to and shared by business concepts

• Can also be a feature or a part of the ecosystem concept (virtual core)

Business concept

• A prototype business model

• A prototype value network

TIVIT business ecosystem & business concept development process

January 2011 TIVIT business ecosystem creation

Ecosystemidea

Ecosystem & business concept

planning

Business conceptdevelopment & trials

Wrap-up

- Ecosystem idea

approval

- EPM nomination

- Players and roles

- Key use cases

- Initial system

specifications

- Business case

evaluations

- Ecosystem concept

description (ECD)

approval

- Informing Tekes

- Service

development

- Product

development.

- Technology

development.

- Integration

- Testing

- Trial preparations

- Trials and data

gathering

- Data analysis

- Business case

reviews

- Transfer plans

- Marketing and

publicity plans

- Transfer of learning

- Ecosystem support

plans

- Final

documentation

- Result seminars

and publications

- Funding reporting

completed

Opportunity exists

Ecosystem & businessconcepts defined

Ecosystem & conceptacceptance

Programcompleted

E0 E2 E3E1

- Commitments

- Ecosystem Frame

Agreement (EFA)

- Technology plans

- Product plans

- Service plans

- Trial plans

- Integration plans

- Ecosystem program

plan

- Business concept

plans

- Tekes applications

TIVIT services in ecosystem creation support• Program preparation phase

– Consortium building

– Ecosystem idea formulation and presentation

– Ecosystem Concept Description editing and presentation

– Ecosystem Frame Agreement facilitation

– Ecosystem program plan facilitation and editing

– Funding application coordination

• Program execution phase

– Facilitation of Ecosystem Steering Group activities and meetings

– Tekes reporting coordination and editing

– Progress reporting in TIVIT Board

– Ecosystem support plans contribution, coordination and editing

– Facilitation of consortium meetings, workshops and forums

– Final documentation coordination and editing

– Facilitation of consortium collaboration and operations (online tools etc.)

– Results seminar facilitation

– PR and communication

Thank You!

More information:

http://www.tivit.fi/fi/liiketoimintakonseptit

jaakko.talvitie@tivit.fi