JA Canada Brand Standards

A Member of JA Worldwide

JACanada

ONE VISION.ONE BRAND.ONE IDENTITY.JA Canada Brand Standards . 2015

JA Canada Brand Standards . 2015 3

Contents4 Our Mission 5 Our Brand Positioning

The Identity System

6 Our Brandmark

7 Languages

8 Clear Space and Size

9 Formats

10 Colour Applications

11 Incorrect Usage Examples

13 Brandmark: Charters and ADMs

14 Usage: JA Canada or Charter/ADM

15 Usage: Co-branding

16 Usage: Branded Goods

17 Usage: Events

18 Our Colours

19 Colour Palettes

20 Colour Usage

21 Our Typography

22 Print Typefaces

23 Website Typefaces

24 Complementary Typefaces

25 Our Brand Graphics

28 Our Imagery

31 Our Iconography

Our Identity in Action

32 Templates

33 Print Templates33 Business Cards34 Letterhead35 Envelopes36 Report Template38 Note Pads and Note Cards39 Folders40 Signage

41 Digital Templates41 Social Media42 PowerPoint Presentation43 Email Correspondence

Appendices*

i Appendix A

Charter/ADM Brandmarks: English

ii Appendix B

Charter/ADM Brandmarks: French and Bilingual

* Please see separate JA Canada Brand Standards Appendices file.

JA Canada Brand Standards . 2015 4 JA Works

Participating in JA is a transformational experience giving youth the knowledge and confidence they need to reach their highest potential, succeeding in school, business and life.

• We teach students how to start businesses that create jobs.

• We teach entrepreneurial values that strengthen workplaces.

• We teach skills to generate and manage wealth.

• We believe in the boundless potential of our youth.

• We share their passion for excellence, respect their talents and creativity, celebrate their honesty and integrity, harness their desire for collaboration, and create opportunities for hands-on learning.

JA CanadaJA Canada is the country’s largest youth business education organization. As part of JA Worldwide, we are committed to the JA mission and to enriching the lives of youth by improving their ability to contribute to the strength of their families, communities and economies. Through partnerships with educators, volunteers and businesses we educate students by delivering experiential programming in the areas of financial literacy, word readiness and entrepreneurship.

We are proud to be a member of the JA Worldwide global network of over 120 countries around the world. This network is powered by hundreds of thousands of volunteers and mentors and reaches millions of students.

As the member country of JA Worldwide, JA Canada has the responsibility to implement and ensure adherence to brand standards throughout Canada.

JA WorldwideJA Worldwide is one of the largest global NGOs dedicated to addressing fundamental social and economic challenges of young people by educating and empowering them to transform their future and own their economic success.

Our Mission We inspire and prepare youth to succeed in a global economy.

JA Canada Brand Standards . 2015 5 JA Works

JA Canada Our Brand Positioning

Brand Essence: Empowerment

Context: In a rapidly changing economic environment

Definition: JA Canada is the largest youth business education organization in Canada

Differentiation: that is dedicated to addressing fundamental social and economic challenges of youth

Deliverable: by educating and empowering them to transform their future and own their economic success.

Image attributes: Knowledgeable. Innovative. Driven. Effective.

JA Canada positioning, in alignment with JA Worldwide, is the unique place JA as a global organization wants to occupy in the minds of our stakeholders. It distinguishes us from our competitors and serves as a platform for developing consistent and integrated communications. It is the cornerstone for all of our marketing materials (print and digital).

JA Canada is committed to being a leading member of JA Worldwide by protecting and ensuring that the JA brand is presented consistently by all Charters and ADMs across Canada.

JA Canada Brand Standards . 2015 6 The Identity System: Our Brandmark


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The Identity System Our BrandmarkThe JA brandmark is the basis of our visual identity and is a valuable asset that must be respected and protected. The elements that compose the brandmark and their relationship to each other is never to be altered.

BrandmarkConsists of the lockup of the:

Wordmark—The text ‘JA’ in Adobe Garamond Pro.

Region—Name of region in Adobe Garamond Pro.

Icon—The pyramid symbol. The three sides of the pyramid represent three brand elements: youth, education programs and adult constituents. The upward steps represent the sequential nature of the core of JA programs.

Endorsement Line—The statement that highlights the relationship between JA Canada and JA Worldwide, and links the brands through a shared high-level promise. For JA Canada Charters and ADMs, consistent wording is used to highlight the relationship with JA Canada. (See page 13)

icon region

endorsement line

wordmark

Brandmark



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Membre de JA Worldwide

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JACanadaMembre de JA Worldwide

The Identity System Brandmark: LanguagesAs a national organization in a bilingual country, it is important that national materials reflect this. As such, there are three contexts that must be addressed in regards to brandmark usage.

English Only MaterialsOn materials that are English only, the brandmark with the English endorsement line is to be used. In this case, it is ideal that a corresponding French version of the piece is created in conjunction using the French brandmark

French Only MaterialsOn materials that are French only, the brandmark with the French endorsement line is to be used.

Bilingual MaterialsOn materials which are bilingual or language neutral, a bilingual version of the brandmark is to be used.


The Identity System Brandmark: Clear Space and SizeClear SpaceClear space is essential for maintaining the visibility and emphasis of the brandmark.

The minimum clear space is determined by the height of the pyramid. No graphics or typographic elements are to be placed within the minimum clear space indicated here.

Whenever possible, do allow for more than the minimum clear space.

SizeThe size is measured by the height of the pyramid icon. The sizes shown here are the minimum and maximum allowed for any given variation of the primary brandmark in regular communications.

For digital materials, use the minimum and maximum pixel sizes.

Sizes outside this range must not be used except for branded goods or signage. (See page 16). The exception is where technical limitations render the endorsement line unfeasible in which case the small format version may be used. (See page 9)


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The Identity System Brandmark: FormatsPrimary Brandmark (Preferred)The primary brandmark, where the pyramid icon is positioned to the left of the text, is the preferred format.

Secondary BrandmarkThe format of the secondary brandmark is vertically stacked. All elements are centered with the pyramid icon placed above the text.

Usage of this format is specifically for:

• Social media platforms

• Branded goods (e.g. t-shirts, pens, USB keys)

Minimum size and clear space guidelines are indicated to the right.

Small Format VersionThe small format version is only to be used when technical limitations prohibit the inclusion of the endorsement line due to size. Designs using this format must be submitted to JA Canada for approval prior to production. Specific sizes are not outlined as size is dependent on the medium (e.g. pen, lanyard).


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minimum size:26mm or 74px


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minimum clear space: 1/2

pyramid height

size is dependent upon application


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The Identity System Brandmark: Colour ApplicationsAs our most valuable visual asset, our brandmark is the distinctive symbol of our brand. Colour plays an important role in maintaining the consistent presentation of the brandmark therefore only the approved colours shown here are to be used.

The steps of the pyramid icon are always transparent regardless of the colour application so that the background image/colour shows through.

Preferred Colour ApplicationUse the two colour green version on a white background whenever possible.

In social media profile images, the secondary brandmark must be in the preferred colour application.

Secondary Colour ApplicationsThe secondary brandmark may also appear in the approved colour applications shown here.


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The Identity System Brandmark: Incorrect Usage ExamplesThe brandmark has been created with specific proportions and configuration and is never to be altered nor may any of the elements in the brandmark be altered independently of the others.

ProportionsThe brandmark must always be scaled proportionately and is never to be skewed, stretched, squished or otherwise distorted.

The size of the brandmark elements must not be modified independently of the others.

OrientationThe brandmark must always be placed right side up and not rotated or flipped.

LockupThe only permitted configurations are the primary and secondary brandmarks as indicated on page 9. The brandmark elements must not be moved into any configuration other than these.

A Member of JA WorldwideJACanada

A Member of JA WorldwideJACanada

A Member of JA Worldwide JACanada


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The Identity System Brandmark: Incorrect Usage Examples (cont.)ColourOnly the colours that have been officially approved are to be used. (See page 10)

Gradients are not permitted.

Do not use one colour for the icon and another for the text (wordmark, region and endorsement line).

The steps of the pyramid must always remain transparent.

EffectsDo not apply any effects to the brandmark (e.g. drop shadow, glows, embossing).

Additional ElementsThe brandmark, and any of its elements, must not be combined with other logos or titles to create a new graphic or logo.

Do not add any additional elements to the brandmark (e.g. clip art, text).



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JACanadaEVENT NAME Event TitleA Member of JA Worldwide

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The Identity System Brandmark: Charters and ADMsThe JA Charter and ADM brandmarks consist of the same elements as the JA Canada brandmark: icon, wordmark, region and endorsement line.

As with the JA Canada brandmark, the design of these is not to be altered. Only the approved primary and secondary lockups are to be used.

Clear SpaceThe minimum clear space is determined by the height of the pyramid. (See page 8)

SizeThe size is determined by measuring the height of the pyramid. The minimum height is 7mm/20px. The maximum is 17mm/48px. (See page 8)

ColourApproved colours are shown here. The secondary brandmark as used in social media profiles is only to be used in the preferred colours. (See page 10)

Only Charters and ADMs with signed licensing agreements with JA Canada are permitted to have JA brandmarks.

A Member of JA Canada

JACharter


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JACharter A Member of JA Canada

JACharter


The Identity System Brandmark Usage: JA Canada or Charter/ADMAs part of an international organization, it’s vital that we are conscientious and careful in the use of our brandmark and name. JA Canada is committed to uphold the high standards of JA Worldwide in Canada with the use of the JA brand.

Proper and consistent use of the JA name presents the organization as a unified brand with a single brand promise to our communities. This builds trust and recognition among our stakeholders and presents JA as leader in youth business education.

See page 15 for how these guidelines impact co-branding opportunities.

Charter and ADM Brandmark Use

Charter and ADM brandmarks should be used on all marketing materials (print and digital) which are specific to that territory. This includes, but is not restricted to:

• Corporate stationery (including business cards, letterhead, envelopes)

• Local print ads

• Local events

• Social media graphics

• Annual Reports

• Local media alerts

• Local media kits

• PowerPoint presentations

JA Canada Brandmark Use

The JA Canada brandmark must be used on all marketing materials (print and digital) which are used nationally and/or by multiple Charters/ADMs. This includes:

• All program materials (including kit bags, guides, game pieces, program sell sheets)

• Proposals to national donors

• National marketing campaign materials (including FLM, Volunteer Week)

• National Awards & Scholarships

• National events (e.g. NGL)

• Website


• National press releases

• Promotional materials


The Identity System Brandmark Usage: Co-brandingCo-branding is an excellent opportunity to promote the JA brand and build our presence in the communities and minds of our stakeholders. Co-branding is encouraged with the following guidelines:

• Where the JA Canada brandmark is required, co-branding opportunities must be approved by the JA Canada office prior to any agreement. Nationally created materials such as all program pieces, are not available for co-branding opportunities unless permission has been granted by JA Canada.

• Only the Charter or ADM brandmark is required is as indicated on page 14.

JA brandmark guidelines for clear space, size and placement must be adhered subject to the type of co-branding.

Types of Co-branding:

JA as the Lead Partner

The JA brandmark must be most prominent. Follow all JA brand standards in this document.

JA as an Equal Partner

The JA brandmark is displayed equally with partner logos in both size and location. Follow all JA brand standards.

JA as a Supporting Partner

The lead partner logo must be most prominent in size and location. Follow the lead partner brand guidelines and follow the JA brand standards.

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THE IDENTITY SYSTEM:Co-Branding

WHEN JA IS THE LEAD PARTNER WHEN JA IS AN EQUAL PARTNER WHEN JA IS A SUPPORTING PARTNER

JA Worldwide logo must be most prominent.Follow all JA brand guidelines in this document.

JA Worldwide logo is displayed equally with partner logos in both size and location.

Follow JA brand guidelines if possible.

Lead partner logo is most prominent in size and location.

Follow partner’s brand guidelines primarily. If possible, follow JA brand guidelines.

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The Identity System Brandmark Usage: Branded GoodsBranded goods include but are not limited to: Water bottles, t-shirts, USB keys, pens, lanyards, cups, bag, awards, etc.

All brandmark guidelines as laid out in the previous pages must be adhered to.

Colour Combinations• White/light item = green, orange or black logo

• Black/dark item = white logo

• Green or orange item = white logo

• Other = black or white logo (whichever provides best visual contrast)

SizeFor large items (e.g. t-shirts, bags) or when the brandmark is the only graphic element, the brandmark may be scaled larger than 70 mm.

When technical limitations prevent the inclusion of the endorsement line due to size, the use of the small format version is permitted. (See page 9)


The Identity System Brandmark Usage: EventsEvents are a great opportunity to build profile and goodwill in the community. As a JA event, all associated materials must follow these standards. (e.g. golf tournaments, Business Hall of Fame events, student award celebrations)

Creation of event specific logos is permitted however any logo or graphic must be consistent with the JA brand and should be treated as an equal partner co-brand where the JA brandmark and the event logo are equal in size (see page 15). In this case, the event logo and JA brandmark are not required to be placed side by side.

All materials where the event name or logo is used must also include the appropriate JA brandmark to clearly promote its relationship to JA. (See page 14)

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JA Canada Brand Standards . 2015 18 The Identity System: Our Colours

The Identity System Our ColoursThe JA colour palette has been selected to represent growth, success and energy.

Green is the colour of growth and success; orange adds energy and vitality; and, yellow brings intellect and curiosity.

Our brand uses them together to convey the genuine experience JA provides youth across Canada and around the world. The variations of these colours symbolize the life long journey and varied experiences of learning and achievement.

Primary PaletteThe primary palette colours are used specifically for the brandmark and copy.

Secondary PaletteSecondary palette colours should feature prominently in highlighting content and should be used most frequently to convey the JA brand essence.


LIGHT BLUE

CMYK: 51. 0. 12. 0RGB: 113. 205. 222HEX: #71CDDE

PANTONE: 636

Primary Palette

Secondary Palette

The Identity System Colour Palettes

GREEN

CMYK: 96. 2. 100. 12RGB: 0. 132. 61HEX: #00954D

PANTONE: 348

MEDIUM GREEN

CMYK: 57. 0. 100. 0RGB: 111. 183. 43HEX: #77BC43

PANTONE: 368

PURPLE

CMYK: 35. 100. 35. 10RGB: 158. 31. 99HEX: #9E1F63

PANTONE: 228

BLUE

CMYK: 70. 15. 0. 0RGB: 39. 170. 225HEX: #27AAE1

PANTONE: 2925

DARK BLUE

CMYK: 97. 73. 5. 0RGB: 5. 87. 161HEX: #0557A1

PANTONE: 2728

LIGHT GREEN

CMYK: 24. 0. 100. 0RGB: 206. 222. 0HEX: #CEDE00

PANTONE: 389

LIGHT YELLOW

CMYK: 0. 0. 70. 0RGB: 255. 243. 82HEX: #F8E946

PANTONE: 101

LIGHT ORANGE

CMYK: 0. 30. 95. 0RGB: 249. 170. 7HEX: #FFB718

PANTONE: 1235

ORANGE

CMYK: 0. 53. 100. 0RGB: 239. 121. 12HEX: #FF5000

PANTONE: ORANGE 021

60% BLACK

CMYK: 0. 0. 0. 60RGB: 128. 130. 133HEX: #808285

30% BLACK

CMYK: 0. 0. 0. 30RGB: 188. 190. 192HEX: #BCBEC0


The Identity System Colour UsageDo:

• Use the dark green and yellow colours sparingly

• Use colours with good contrast for all copy

• Minimize use of the orange and dark blue colours together

Do not:

• Use the dark green or black and orange colours together

• Use the secondary colours in the brandmark

• Use any green colour as a filter over images

TypographyAlways keep legibility and the intended audience in mind when selecting colours for type.

Use colours in high contrast with the background colour and avoid the use of Light Yellow. Light Orange and 30% Black can be used for type but only at large point size and preferably in bold to maximize legibility.

For detailed guidelines on colour usage for type, please see page 22.

GREEN

MEDIUM GREEN

LIGHT BLUE

LIGHT GREEN

BLUE DARK BLUE PURPLE

LIGHT YELLOW LIGHT ORANGE

ORANGE 60% BLACK 30% BLACK

JA Canada Brand Standards . 2015 21 The Identity System: Our Typography

The Identity System Our TypographyTypography is a key tool in creating visual continuity across marketing materials. The JA typographic system uses specific typefaces to create continuity and reflect the overall brand essence.

Print TypefacesThe approved print typeface is the Helvetica Neue family. When not available, the Arial family is the only accepted substitute.

Website TypefacesThe approved website typeface is the Swiss 721 family. When not available, the Arial family is the only accepted substitute.

TipsDo use the full typeface family (e.g. light, thin) where a specific weight is not specified.

Do not:

• Use underlined text for emphasis; use bold or italics as an alternative

• Use condensed fonts

Helvetica Neue Light

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Swiss 721 Light



The Identity System Print Typefaces*Our primary print typeface is Helvetica Neue. With a large family of available fonts, it allows for great diversity while maintaining a consistent look.

Where Helvetica Neue is unavailable, the alternative print typeface is the Arial family.

HeadersHelvetica Neue Bold. 30pt size. 34pt leading.

Medium Green or Orange.

SubheadersHelvetica Neue Bold. 15pt size. 19pt leading.

Medium Green or Orange.

BodyHelvetica Neue Light. 10pt size. 14pt leading.

60% Black.

Helvetica Neue Bold

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890Helvetica Neue Light


Includes, but not restricted to:

• Annual reports

• Letters

• Reports

• Brochures

• Posters

* Print extends to documents such as reports, flyers and posters which are intended for print but exported as PDFs.


The Identity System Website TypefacesOur primary website typeface is Swiss 721. Like Helvetica Neue, Swiss 721 has a large family of available fonts allowing for great diversity while maintaining a consistent look.

Where Swiss 721 is unavailable, the alternative website typeface is the Arial family.

Swiss 721 Light



The Identity System Complementary TypefacesTo complement our primary typefaces, the typefaces here have been carefully selected to portray our brand essence and engage our audiences.

As they are each distinct, these are to be used only in specific contexts where our primary typefaces would not achieve maximum engagement from the intended audience.

Approved applications:

• Program materials (covers, logos, gameboards, promo graphics, posters)

• JA events (promo graphics, posters)

• Infographics


Do use these in combination with our primary typefaces to add personality to graphics.

Do not:

• Set body copy or text longer than 15 words in any of these fonts

• Set text in Euphoria Script in all caps

Arvo

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890Euphoria Script

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890CabinSketch


These fonts are free and available for commercial use. They can be downloaded via sites such as FontSquirrel.com. These fonts can also be found on Canva.com, a helpful site for creating graphics.

JA Canada Brand Standards . 2015 25 The Identity System: Our Brand Graphics

The Identity System Our Brand GraphicsThese brand graphics support the brandmark in communicating a consistent and recognizable JA brand.

Colour BarA graphical element that utilizes our colours to symbolize an energetic, motivated learning process. As this is core to our philosophy, the colour bar is the most ubiquitous graphical element of the JA brand.

The colour bar is to be used primarily at the bottom of a design and must not be repeated as this diminishes the importance of the colours themselves.

The colours and their order cannot be changed and must be kept in the same proportional amount relative to each other.

1. 800. 265. 0699 1 Eva Road, Suite 218 Toronto, ON M9C 4Z5 www.jacanada.org


The Identity System Brand GraphicsTriangle GraphicThe triangle graphic is symbolic, representing the type of learning that is not isolated, but very much connected to the real world. The peaks represent the tiers of learning and the repeated pattern alludes to the way JA creates direct connections between youth and their environment.

The triangle graphic must always be scaled proportionately and never rotated or skewed.

The colours or colour sequence cannot be altered. Always place the graphic on a white background or use the alternate, overlay version described below.

Triangle Graphic OverlayThis graphic may be included as filled in white shapes of varying opacities instead of coloured lines when overlaid on an image.

No one shape is to be 100% opaque.

The above guidelines pertaining to proportions and orientation still apply.


The Identity System Brand GraphicsHexagonal PatternAn optional graphical element that symbolizes the stages of learning. Each triangle represents a piece of broader knowledge which when repeated, forms a complete module of learning. When used, it must always be used in conjunction with the JA Canada or a JA Charter/ADM brandmark.

Do:

• Use it primarily at the bottom right of a design

• Keep the colours in the same sequence

Do not modify the layout or orientation of the triangles or hexagons.

Examples of use:

• Branded goods (e.g. bags, t-shirts)

• Infographics


• Collateral materials

JA Canada Brand Standards . 2015 28 The Identity System: Our Imagery

The Identity System Our ImageryAs a people focused organization, imagery is a key tool in communicating our brand personality and making JA stand out in the community. We use imagery to showcase our impact and connect with our stakeholders. When selecting or taking photographs, keep the following guidelines in mind:

• Focus on people, their experiences and stories and depict our programs and people in action. Do not focus just on objects.

• Select images that are aspirational and natural looking and reflect the diversity of our network

• Use colourful, vibrant images that are positive. Avoid black and white unless limited by application

• Ensure individuals are dressed in age appropriate clothing that is not revealing (e.g. no swim suits)

Always apply these guidelines when using stock photography to ensure a consistent look.

During events, ensure all attendees are aware if they will be photographed or recorded for marketing materials. When in the classroom, have proper media releases signed before taking photographs or videos.

The Faces of JA

JA in Action


The Identity System Our ImageryThe Faces of JAThis style captures the incredible individuals who make up our diverse network. These images are warm, authentic and show subjects making direct eye contact with the camera. This creates an instantaneous and personal connection with the audience.

Use this image style in:

• Covers and title pages (reports, brochures, presentations)

• Posters

• Advertisements

• Website homepages

• Newsletter mastheads

• Signage


The Identity System Our ImageryJA in ActionThis style showcases our transformational impact by capturing key moments and experiences of the individuals in our network. Images are of our supporters delivering programs, Achievers working together and interacting with volunteers, winning awards, etc. They show the breadth and impact of our reach within our communities.

Use this primarily in the body content of materials:

• Brochures, reports and presentations

• Newsletters

• Web pages

This style is not limited to body content and may be used on covers, posters and in advertisements when appropriate.

Do not:

• Use images where individuals look bored, frustrated or any images which are unflattering

• Use images that show individuals smoking, or holding or consuming alcohol

JA Canada Brand Standards . 2015 31 The Identity System: Our Iconography

The Identity System Our IconographyIcons are an important communication tool and a powerful way to reach our audiences and communicate information quickly in an easily understood format. It is important that all icons use a common style to ensure a consistent look across all materials.

Our icons use a flat style with no shadows and simple colouring to convey a modern, innovative and professional look. They can be either full colour or line art depending on the application.

Do:

• Use either colour or line art

• Use our colour palette when creating colour icons

Do not:

• Apply shadows, glows, gradients or any other effects

• Use lines which are too thick (1.5pt for a 2 in icon)

Entrepreneurship Financial Literacy Work Readiness

JA Canada Brand Standards . 2015 32 Our Identity in Action: Templates


MM/DD/YYYY

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For consistency and simplicity a variety of templates have been created for use across the country and are outlined on the following pages.

Modification of these templates is not permitted except to input Charter and ADM specific contact information or as approved by JA Canada.

Print Templates• Corporate stationery (including business cards,

letterhead, envelopes)

• Reports

• Folders

• Notepads

• Note cards

Digital Templates• Social media graphics

• PowerPoint presentation

• Email correspondence

Our Identity in Action Templates


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JA Canada Brand Standards . 2015 33 Our Identity in Action: Print Templates

Our Identity in Action Print Templates: Business CardsBusiness Cards (3.5 x 2 in)This is the standard business card template. This design may not be altered. Copy edits may be made to the name and title text box as well as the contact information and URL text boxes.

Optional:

• Add cell number

• Add one social media platform (not including personal accounts)

1 Eva Road, Suite 218 Toronto, ON M9C 4Z5

www.jacanada.org @ja_canada

J SmithPresident & CEO

T 647. 428. 9088 C 416. 622. 4602 [email protected]


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Our Identity in Action Print Templates: LetterheadLetterhead (Letter 8.5 x 11 in)This is the standard 8.5 x 11 in letterhead. Elements outside of the main textbox must not be modified.

Optional:

• The triangle graphic watermark may or may not be included. If included, it must measure at least 5 inches in height (scaled proportionately) and at 30% opacity

• Print the letterhead using the in-house template


A Member of JA CanadaJACharter


MM/DD/YYYY






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MM/DD/YYYY






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Professional Printing In-House Printing


Our Identity in Action Print Templates: EnvelopesEnvelopesTemplates for two standard sizes of envelopes exist: A10 and 9x12 in.

• Addresses: Must be set in Helvetica Neue Light—10pt size/12pt leading—60% black.

• The JA brandmark and return address have the same measurements from the top left corner across all envelope sizes.

• Destination address: Must be placed in the approximate center of the envelope.

Company Name123 ABC StreetCity, PR 1A2 B3C

1 Eva Road, Suite 218Toronto, ON M9C 4Z5




Our Identity in Action Print Templates: ReportsReport Template: CoverThis is the template used for reports and other similar types of documents. The design must not be altered. Only copy edits in the appropriate text boxes are permitted.

The size and placement of the image frame is not to be altered however the image itself may be replaced. (See page 28–30 for guidelines on imagery selection)

Optional:

• The triangle graphic watermark may or may not be included. If included, it must measure at least 5 inches in height (scaled proportionately) and at 30% opacity. It must also remain below the top line of the image frame.

Workforce Readiness:Finding Meaningful, Productive Careers

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Helvetica Neue Bold30pt size / 34pt leading30% Black / Orange or Medium Green

Helvetica Neue Light10pt size / 14pt leading60% Black


Helvetica Neue Bold30pt size / 34pt leading

Orange or Medium Green

5mm gutter12mm margins

5

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Sed auctor, mi ut aliquam pulvinar, metus nisl maximus lectus, a suscipit libero magna a ante. Vivamus vestibulum eros metus, sed aliquet leo mattis a. Vivamus tempus venenatis ante, eget molestie eros dapibus et. Phasellus vitae nunc in enim faucibus

Aenean odio nulla, aliquet vel ullamcorper elementum, aliquam in massa. Donec vel elementum quam, vel auctor ante. Pellentesque rutrum scelerisque lorem, quis fringilla quam tincidunt et. Fusce sit amet est metus. Aliquam quis convallis lacus, eget fringilla turpis. Aenean tellus arcu, posuere vitae porta a, lacinia at nulla. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nam congue tellus in tempus porttitor.Etiam euismod ligula id felis vehicula suscipit. Cras egestas fringilla pharetra. Praesent quis aliquam libero, at fi nibus dolor. Fusce eget pharetra sem. In ut molestie justo. Nullam condimentum sagittis orci, vel interdum urna mollis varius. Cras ornare diam quis urna laoreet, a ultrices urna laoreet. Nam pharetra justo at turpis vehicula ultricies.

Aliquam sodales suscipit elit ac bibendum. Quisque ut dolor bibendum, lacinia velit sit amet, tempus dui. Proin at euismod risus, ut luctamet facilisis non, maximus eget ante.

Donec quis dignissim nunc, at cursus velit. Suspendisse sollicitudin urna urna, sed iaculis eros vestibulum a. Aliquam erat volutpat. Mauris nec nunc odio.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla sit amet purus rhoncus metus consequat aliquam. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas.

Duis eget gravida augue. Integer auctor, elit eu tempor imperdiet, tellus diam venenatis tortor, ullamcorper vestibulum purus nisi non purus. Curabitur lobortis turpis dapibus lorem pharetra, non cursus justo vehicula. Nulla vestibulum nulla et nulla fi nibus, ac mollis nulla malesuada. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Proin commodo metus lobortis quam vulputate, vitae scelerisque purus fringilla. Aenean mattis rutrum nibh vel luctus. Nulla quis rhoncus leo, sit amet aliquam nulla. Quisque lobortis purus quam, a aliquet erat tincidunt et.

Vivamus vestibulum eros metus, sed aliquet leo mattis.

Morbi purus nisl, effi citur vitae ex et, sodales venenatis nunc. Etiam sagittis nisl ac enim scelerisque, sed posuere leo congue. Suspendisse potenti. Integer aliquet tortor vel sapien rutrum, vel ullamcorper risus mattis.

Aenean odio nulla, aliquet vel ullamcorper elementum, aliquam in massa. Donec vel elementum quam, vel auctor ante. Pellentesque rutrum scelerisque lorem, quis fringilla quam tincidunt et. Fusce sit amet est metus. Aliquam quis convallis lacus, eget fringilla turpis. Aenean tellus arcu, posuere vitae porta a, lacinia at nulla. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nam congue tellus in tempus porttitor.Etiam euismod ligula id felis vehicula suscipit. Cras egestas fringilla pharetra. Praesent quis aliquam libero, at fi nibus dolor. Fusce eget pharetra sem. In ut molestie justo. Nullam condimentum sagittis orci, vel interdum urna mollis varius. Cras ornare diam quis urna laoreet, a ultrices urna laoreet. Nam pharetra justo at turpis vehicula ultricies.

Our Identity in Action Print Templates: Reports (cont.)Report Template: Interior SpreadsText is to be arranged in 2 columns on each page. Images/graphics spanning both columns may be placed on either the top or bottom of a page. These images must be as wide as both text columns but can be as tall or short as needed.

Optional:

• Full page graphics/images may replace copy on either the left or right page. If included, images must remain within page margins.

• Small graphics or charts may be inserted amongst the copy however it must be either the width of one or both columns.

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HeaderSubheaderLorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla sit amet purus rhoncus metus consequat aliquam. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas.



Morbi purus nisl, effi citur vitae ex et, sodales venenatis nunc. Etiam sagittis nisl ac enim scelerisque, sed posuere leo congue. Suspendisse potenti. Integer aliquet tortor vel sapien rutrum, vel ullamcorper risus mattis. Sed auctor, mi ut aliquam pulvinar, metus nisl maximus lectus, a suscipit libero magna a ante. Vivamus vestibulum eros metus, sed aliquet leo mattis a. Vivamus tempus venenatis ante, eget molestie eros dapibus et. Phasellus vitae nunc in enim suscipit faucibus vel tincidunt nibh. Duis sed nulla dictum, aliquet arcu eu, bibendum tellus. Nam interdum neque ac scelerisque vestibulum.


Aenean odio nulla, aliquet vel ullamcorper elementum, aliquam in massa. Donec vel elementum quam, vel auctor ante. Pellentesque rutrum scelerisque lorem, quis fringilla quam tincidunt et. Fusce sit amet est metus. Aliquam quis convallis lacus, eget fringilla turpis. Aenean tellus arcu, posuere vitae porta a, lacinia at nulla. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nam congue tellus in tempus porttitor. Aliquam sodales suscipit elit ac bibendum. Quisque ut dolor bibendum, lacinia velit sit amet, tempus dui. Proin at euismod risus, ut luctamet facilisis non, maximus eget ante.

Donec quis dignissim nunc, at cursus velit. Suspendisse sollicitudin urna urna, sed iaculis eros vestibulum a. Aliquam erat volutpat. Mauris nec nunc odio.

Morbi purus nisl, effi citur vitae ex et, sodales venenatis nunc. Etiam sagittis nisl ac enim scelerisque, sed posuere leo congue. Suspendisse potenti. Integer aliquet tortor vel sapien rutrum, vel ullamcorper risus mattis.

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HeaderSubheaderLorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla sit amet purus rhoncus metus consequat aliquam. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas.



Morbi purus nisl, effi citur vitae ex et, sodales venenatis nunc. Etiam sagittis nisl ac enim scelerisque, sed posuere leo congue. Suspendisse potenti. Integer aliquet tortor vel sapien rutrum, vel ullamcorper risus mattis. Sed auctor, mi ut aliquam pulvinar, metus nisl maximus lectus, a suscipit libero magna a ante. Vivamus vestibulum eros metus, sed aliquet leo mattis a. Vivamus tempus venenatis ante, eget molestie eros dapibus et. Phasellus vitae nunc in enim suscipit faucibus vel tincidunt nibh. Duis sed nulla dictum, aliquet arcu eu, bibendum tellus. Nam interdum neque ac scelerisque vestibulum.


Vestibulum dapibus, purus ut scelerisque varius, tortor arcu lacinia ipsum, nec imperdiet magna magna sit amet

ligula. Cras et turpis lacus. Praesent libero diam, ornare nec fermentum vitae, tristique sed urna. Phasellus commodo ipsum ac turpis condimentum, in venenatis magna dignissim. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nam congue tellus in tempus porttitor.

Aenean odio nulla, aliquet vel ullamcorper elementum, aliquam in massa. Donec vel elementum quam, vel auctor ante. Pellentesque rutrum scelerisque lorem, quis fringilla quam tincidunt et. Fusce sit amet est metus. Aliquam quis convallis lacus, eget fringilla turpis. Aenean tellus arcu, posuere vitae porta a, lacinia at nulla. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nam congue tellus in tempus porttitor.

Etiam euismod ligula id felis vehicula suscipit. Cras egestas fringilla pharetra. Praesent quis aliquam libero, at fi nibus dolor. Fusce eget pharetra sem. In ut molestie justo. Nullam condimentum sagittis orci, vel interdum urna mollis varius. Cras ornare diam quis urna laoreet, a ultrices urna laoreet. Nam pharetra justo at turpis vehicula ultricies.

Aliquam sodales suscipit elit ac bibendum. Quisque ut dolor bibendum, lacinia velit sit amet, tempus dui. Proin at euismod risus, ut luctamet facilisis non, maximus eget ante.

Donec quis dignissim nunc, at cursus velit. Suspendisse sollicitudin urna urna, sed iaculis eros vestibulum a. Aliquam erat volutpat. Mauris nec nunc odio.

Subheader 3Morbi purus nisl, effi citur vitae ex et, sodales venenatis nunc. Etiam sagittis nisl ac enim scelerisque, sed posuere leo congue. Suspendisse potenti. Integer aliquet tortor vel sapien rutrum, vel ullamcorper risus mattis.

Helvetica Neue Bold15pt size / 19pt leading

30% Black

Helvetica Neue Light10pt size / 14pt leading

60% Black


Our Identity in Action Print Templates: Note Pads and Note Cards

Note Cards (7 x 5 in)



Small Note Cards (5 x 3.5 in) and Envelope

Note Pads (5.75 x 8.25 in)


Our Identity in Action Print Templates: FoldersFoldersThe folder design incorporates a large graphic of JA Achievers to create an impactful impression.

The template incorporates two pockets. If a design using only one pocket is preferred, the left pocket may be removed.


JACanada



JACanada




JACanada



JACanada


Our Identity in Action Print Templates: SignageSignageBrand standards apply to all signage and banners. The preferred placement is for the primary brandmark in the bottom right however for ground signage (e.g. banner stands/retractable banners, foam core signs) it should be placed at the top of the banner so as to maximize visibility.

Typography and graphical elements must be consistent with the following:

Do:

• Use the colour bar at the bottom of all signs

• Apply our typographic guidelines. (See page 21)

• Use the primary brandmark with proper clear space

Do Not:

• Place the brandmark in placements other than the approved above

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THE IDENTITY SYSTEM:Signage

Sample signage: outdoor Sample signage: indoor


JACanada


JACanada

CANADACANADA


JACanada


JACanada

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THE IDENTITY SYSTEM:Signage

Sample signage: outdoor Sample signage: indoor


JACanada


JACanada

CANADACANADA

JA Canada Brand Standards . 2015 41 Our Identity in Action: Digital Templates

Our Identity in Action Digital Templates: Social MediaOn social media sites, the profile image is to be the secondary brandmark (the vertically stacked format—see page 9) in the preferred colour application. (See page 10)

Social Media Sites:

• Facebook

• Twitter

• LinkedIn

• YouTube

• Instagram

Cover GraphicsGraphics for the social media sites listed above are available. These are to be used on all applicable social media sites.

Background ImagesDo keep background images simple.

Do not include text.

Transforming the livesof Canadian Youth


JACanada


Our Identity in Action Digital Templates: PowerPoint PresentationPowerPoint DeckThe PowerPoint deck is to be used for all presentations except for program specific templates and event specific templates.

Two options are available for the presentation title slide: one with photos but which is a larger file size, and one without images for a smaller file size and easier email attachment.

Interior slides are the same for both options of the presentation title slide. Title Slide: Option 1

Interior Slides

Title Slide: Option 2


Our Identity in Action Digital Templates: Email CorrespondenceEmail SignatureAll email signatures should be formatted as shown here to ensure consistent brand presentation across all electronic correspondence. Email signatures should be formatted consistently across all devices.

Optional:

• Cell phone number

• One social media platform link (not including personal accounts)

Do include the signature delimiter ”––” at the beginning of your signature.

Do not replace or alter our mission.

It is recommended that no images or graphics be used in your signature as many email platforms block these resulting in emails not displaying as intended or getting caught in junk filters. However, if you choose to include the JA brandmark, it should be formatted as indicated here. Height of brandmark, measured by the pyramid, is to be 10mm/28px.

––

FirstName LastName Title | w. 000. 000. 0000 | c. 000. 000. 0000 | [email protected]

We’re on a mission to inspire and prepare youth to succeed in a global economy.

JA Canada | jacanada.org | @JA_Canada

––

J Smith President & CEO | 647. 427. 9548 | [email protected]

We’re on a mission to inspire and prepare youth to succeed in a global economy. JA Canada | jacanada.org | @JA_Canada

––

J Smith President & CEO | 647. 427. 9548 | [email protected]


JACanada

We’re on a mission to inspire and prepare youth to succeed in a global economy. JA Canada | jacanada.org | @JA_Canada

Arial Regular13pt size / auto leading60% Black

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Arial Regular11pt size / auto leading60% Black

Arial Bold13pt size / auto leading60% Black

Arial Bold Italic11pt size / auto leadingMedium Green

For general brand questions, please use the BaseCamp Brand Standards discussion group.

For Charter/ADM specific inquiries, please email [email protected].


JACanada

JA Canada Brand Standards

Documents

Transcript of JA Canada Brand Standards