Friends Tweets & ChangeTHE CASE FOR GRASSROOTS COMMUNICATION

J-TERM 2011

Instructor: Andrew Hoffman

TwitterDay 4

Thursday, January 6, 2011

Twitter in Plain English

Video Created by & Links to CommonCraft.com

Thursday, January 6, 2011

Background of Twitter

Created in 2006 in San Francisco

Real-time short messaging service that works over multiple networks and devices. “Micro Blogging”

175 Million Registered Users - (Sept ‘10)

25 Billion Tweets in 2010

95 Million Tweets Per Day

Thursday, January 6, 2011

Why People Like Twitter?

Simplicity

We’re eager to connect with others

We long for community & gives us glimpses of that

Sharing is Powerful

It’s Resourceful

Local & Global Reach

It’s fast

Thursday, January 6, 2011

BP Oil Spill

@BPGlobalPR

Twitter Acct started due to BP’s lack of prompt response

Thursday, January 6, 2011

Newark, NJ Mayor - Cory Booker

@CoryBooker

Extremely active local politician who’s listening & responding

Thursday, January 6, 2011

Twitter & The NFL

All 12 playoff teams and a full one-third (200+) of the players in the playoffs have Twitter accounts.

https://twitter.com/twitter/nfl-playoffs#

Full List of Players Twitter Accounts

Thursday, January 6, 2011

1. Gulf Oil Spill2. FIFA World Cup3. Inception4. Haiti Earthquake5. Vuvuzela6. Apple iPad7. Google Android8. Justin Bieber9. Harry Potter & the Deathly Hallows10. Pulpo Paul

Top 10 Twitter Trends in 2010

Thursday, January 6, 2011

Profile

Search

ReTweeting

Hashtags

Lists

3rd Party Tools

Review Items

Thursday, January 6, 2011