J. Erik Olvera Professional Portolio: Marketing & Communications Executive

Communica*ons Execu*ve


_____________________

_____________________

______________________

_________________

______________________

________________________

______________________ Overview Pages 3-5��Campaigns Pages 6-9��Placements Pages 10-13�� Collateral Pages 14-16��Design & Videos Pages 17-19��The Work Pages 20-26��Contact 2��

Erik Olvera is a veteran communications�� executive—with 20 years of experience—who is�� skilled at setting communications goals and designing strategic campaigns that achieve organization objectives. ��SUCCESSES��

•  Established communications and marketing goals for 26 software/technology companies, 20 nonprofits, and several local/regional businesses.

•  Created more than 1,000 strategic communications campaigns, winning support for more than 200+ high-profile lawsuits, 75+ pieces of legislation across the country, and dozens of federal policy initiatives.

•  Placed more than 53,500 media stories in 2013, reaching 135 million people.

OVERVIEW


OVERVIEW

SKILLS ��

•  Identifying communications needs and establishing goals to further organizational mission.

•  Designing strategic communications��campaigns that reach multiple audiences.

•  Creating campaign messaging that reinforces objectives, selecting spokespeople, and providing extensive media training.

•  Crafting creative, innovative earned-media plans that generate coverage and further audience reach.

•  Defusing crises through strategies that regain, reshape, and control public discourse, protecting campaign objectives.

•  Developing social networking campaigns that reinforce key objectives, including designing memes and filming and editing videos.

•  Writing and editing press releases, OpEds, blogs, fact sheets, etc.


OVERVIEW

SKILLS��

•  Complete website overhauls, including developing strategies that further organizational communications goals.

•  Developing online content—web, email, social networking, etc.—using industry best practices, including SEO (seasoned SEO strategist).

•  Redesigning existing collateral templates, such as email, e-newsletters, and print newsletters, using industry best practices.

•  Creating and managing project pipelines. ��


More than 1,000 Developed for 60 Organiza*ons

CAMPAIGNS

Erik leverages multiple communications platforms and strategies to develop each communications campaign, achieving campaign goals and objectives. ��SUCCESSES INCLUDE ��

��Designed an aggressive communications campaign that resulted in the defeat of a policy that allowed school bullying. �� •  Developed messaging that complimented

litigation and shaped public discourse. •  Brought national and international media

attention to the issue. •  Shaped public discourse and won broad

support through a strategic marketing campaign that blended social networking and traditional advertising. ��

Developed the blueprint—now used in states across the country—to gain the support of legislators and the governor for legislation banning “conversion therapy.”�� Created a comprehensive communications campaign that gained widespread support for marriage equality. ��

MINNESOTA


CAMPAIGNS

Developed the blueprint—now used in states across the country—to gain the support of legislators and the governor for legislation banning “conversion therapy.” •  Created messaging that shaped public

discourse and won support of legislators and the governor.

•  Trained key spokespeople—including legislators, therapists, and survivors—to help shape the discussion.

•  Brought together a coalition of supportive organizations to help further public discourse.

•  Designed a toolkit—including OpEds, blogs, action alerts, social networking posts/tweets, etc.—to build momentum.

CALIFORNIA


SUCCESSES INCLUDE

CAMPAIGNS

Created a multi-year, comprehensive communications campaign that gained widespread support for marriage equality. �� •  Created messaging and trained key

spokespeople—including couples and families—to help shape the discussion.

•  Brought together a coalition of supportive organizations to help further campaign narrative.

•  Designed a toolkit—including OpEds, blogs, action alerts, social networking posts/tweets, speeches, etc.—to build momentum.

•  Over three years, New Mexico support shifted from 46 percent in 2010 to 53 percent in 2013.

NEW MEXICO


SUCCESSES INCLUDE

More than 53,500 Stories Placed in 2013

MEDIA PLACEMENTS

2013—53,500 Placements, Reaching 135 Million�� …………………………………………………….…..�� 2012—31,500 Placements, Reaching 120 Million ��…………………………………………………….…..�� 2011—25,000 Placements, Reaching 90 Million ��…………………………………………………….…..��2010—15,000 Placements, Reaching 50 Million��

Erik is an accomplished media strategist who taps his skills as a former national policy journalist and an editor to pitch and place stories in outlets across the country. ��


BY THE NUMBERS

MEDIA PLACEMENTS

Pitched and placed a front-page New York Times story about MMA fighter Fallon Fox.


STORY EXAMPLE

READ STORY AT TinyURL.com/FallonFoxNYT

MEDIA PLACEMENTS

Pitched and placed students on two shows with Anderson Cooper, including an hour-long special.


STORY EXAMPLE

BEGIN WATCHING AT 7 MINUTES: TinyURL.com/AnokaVideo

Web, Print & Email

COLLATERAL: WEB

………….……… �


Erik has led the design—including website analysis, �� content development, search engine optimization, and project pipeline—for more than two-dozen websites.

Complete website redesign to humanize and showcase organization’s work through images and stories.

REDESIGN EXAMPLE

Previous site focused on press releases and legal briefs.


Complete development of collateral, including�� creating project pipeline, writing content, designing imagery, and overseeing production and distribution.

COLLATERAL: PRINT

NEWSLETTER EXAMPLE

TinyURL.com/JEOlveraPrintCollateral �

Logos, Memes & More

DESIGN & VIDEOS


Erik has a knack for designing campaign logos, visuals, and social networking memes that reinforce campaign objectives.

CREATIVE EXAMPLES

Above: Campaign logo and visual; Right: Memes


Erik is an experienced videographer, having developed—including storyboarding, filming, and editing—videos as part of each campaign he develops. �� VIDEO EXAMPLE

DESIGN & VIDEOS

TinyURL.com/JEOlveraVideoOne�

Sample OpEd, Press Release, Print NewsleOer & More


PRESS RELEASE

THE WORK: SAMPLES

Tenth Circuit Rules in Favor of the Freedom to Marry in Utah ��(Denver, CO, June 25, 2014)—In a landmark decision today, the United States Court of Appeals for the Tenth Circuit ruled that Utah’s ban on the freedom to marry for same-sex couples violates the U.S. Constitution’s guarantees of equal protection and due process. �� Today’s decision in Kitchen v. Herbert is the first federal appellate court ruling in a freedom to marry case since the United States Supreme Court ruled in June 2013 that the federal government must recognize the marriages of same-sex couples. The case was brought by Utah couples Derek Kitchen and Moudi Sbeity, Laurie Wood and Kody Partridge, and Karen Archer and Kate Call. ��On December 20, 2013, U.S. District Court Judge Robert J. Shelby ruled that Utah’s laws denying same-sex couples the freedom to marry violate the U.S. Constitution’s guarantees of equal protection and due process. More than 1,000 same-sex couples married in Utah in the days following the ruling. Utah appealed the ruling to the Tenth Circuit, which heard oral argument in the case on April 10, 2014. ��The couples are represented by the Salt Lake City law firm of Magleby & Greenwood, P.C. and by the National Center for Lesbian Rights (NCLR). Peggy Tomsic of Magleby & Greenwood presented oral argument on behalf of the plaintiff couples. ��Said Tomsic: “Today’s decision by the Tenth Circuit affirms the fundamental principles of equality and fairness and the common humanity of gay and lesbian people. As the Court recognized, these families are part of Utah’s community, and equal protection requires that they be given the same legal protections and respect as other families in this state. The Court’s ruling is a victory not only for the courageous couples who brought this case, but for our entire state and every state within the Tenth Circuit.”�� Added Kitchen: “We are overjoyed by the court’s decision, which means so much to us, our family, and everyone who believes in justice and fairness. Since the lawsuit was filed last year, we have received so much support from so many people in our state, and we are now looking forward to the day when we will finally be married.”�� NCLR Executive Director Kate Kendell stated: “Today’s ruling marks the first time a federal court of appeals has ruled that excluding same-sex couples from the freedom to marry is unconstitutional. The Court makes clear that the promise of equality embedded in our revered U.S. Constitution includes the lives and loves of lesbian, gay, bisexual, and transgender Americans. That recognition marks an indelible milestone in our nation’s journey to full inclusion.”��


OPED:PAGE ONE (GHOST WRITING)

THE WORK: SAMPLES

Op-‐ed: Don't Let My Son Lose His Right to a Fair Educa@on (Huffington Post—October 15, 2013) ��No parent ever wants his or her children to be mistreated or hurt by anyone, especially by those who want to block their opportunities and success. �� But over the last few years, I’ve often felt powerless in my struggle to help my son navigate through a system that hasn’t always been fully supportive of who he is—an ambitious, extremely bright, friendly, and outgoing young transgender man. ��When I learned that California governor Jerry Brown signed the School Success and Opportunity Act into law August 12, I was overwhelmed. For the first time, my 16-year-old Ashton will be able to fully participate in his Manteca, Calif., high school under the new law that ensures that school administrators know their requirements to treat all students equally. ��The new law ensures that my son and others like him have a fair opportunity to succeed in school and to participate in all school-sponsored programs and activities on an equal basis with other students. A similar policy has been working successfully for years in the Los Angeles Unified School District, where district leaders have seen students excel when they can participate in school as themselves without fear of shame and stigma. This law means so much to me and other parents of transgender students, and it will make our children’s lives and future prospects so much safer and brighter. ��Sadly, however, almost immediately after Governor Brown signed this important new law, it came under a vicious attack from an extreme fringe group that has repeatedly opposed legal protections for LGBT people and families, and women, in the past. This organization, the Capitol Resource Institute, has a documented record of purposefully spreading misinformation to the public. Now the group is at it again, spreading lies and misinformation about the new law and launching a horrific campaign to demonize transgender children. This is despicable. As the parent of a transgender child, I feel a deep responsibility to speak out against these appalling and hateful tactics. ��In addition to propagating hatred against a group of vulnerable children, the institute is also violating the law. My son and I recently filed a complaint with the California attorney general’s office after learning that the institute is soliciting donations as a tax-exempt organization even though the IRS revoked its tax-exempt status months ago for failing to submit proper financial information for three years. ��

��(See OpEd Sample: Page Two)��

��


OPED: PAGE TWO (GHOST WRITING)

THE WORK: SAMPLES

Op-‐ed: Don't Let My Son Lose His Right to a Fair Educa@on (See Page One) ��California is a diverse state with a deep commitment to supporting all young people and giving them an equal chance to succeed. We have made so much progress toward healing the bitter wounds that were created by the Proposition 8 campaign, and now we are moving forward together toward a new day. Especially at this moment of new unity and hope, there is no place in our state for groups that deliberately seek to spread hatred and fear—and that deceive the public even about their own tax status. Make no mistake, the Capitol Resource Institute’s campaign to overturn the new law is not only mean-spirited, it is dangerous. By fomenting a climate in which differences are seen as threatening, the institute is putting all of our children at risk. ��In the weeks ahead, I hope you will stand with me and my son and the many other families who are determined to keep our state moving forward in a positive direction. All children deserve inclusion and support—and a chance to succeed. Let’s stand together and create a better future for all the young people in this state. ��CATHERINE LEE resides in Manteca, Calif., with her son, Ashton.


ARTICLE: PAGE ONE

THE WORK: SAMPLES

Jennifer and Ellyn: A Life Interrupted ��By Erik Olvera NCLR Communications Director��They had planned a family together. A baby. Maybe two. �� They’d spend hours talking about their future, often getting so lost in conversation at night they’d forget about the time until the sun was about to rise the next morning. ��Sarah “Ellyn” Farley used to say she was “courting” Jennifer Tobits—not just dating her, as she knew their connection would lead them down the aisle. ��A year into their relationship, Ellyn asked Jennifer to be her wife. The two soon traveled from their home in Chicago to Toronto for what Jennifer calls a “methodically planned wedding that was about our love and starting our life together.” ��Jennifer never could have imagined then that only six years later, she’d find herself where she is now—a widow at 37, in mourning, and fighting her in-laws, who have challenged their marriage and sought control of Ellyn’s estate, as well as the death benefits provided by her employer. ��“How could I fathom something like this?” asked Jennifer, who lost Ellyn in September 2010 after a four-year battle with an aggressive form of cancer that the two fought together through the very last days of Ellyn’s life. Jennifer, who is represented by the National Center for Lesbian Rights, Lerner & Palmer, P.C., Lewis, Feinberg, ��Lee, Renaker & Jackson, P.C., Prather Ebner LLP, and Kirkland & Ellis LLP, is now defending her right to be recognized as Ellyn’s wife in two cases in separate states. ��“No one should ever have to experience the pain of watching the person they love more than anything die, and then immediately face hostility from their loved one’s parents, who don’t want to acknowledge that their child was gay and married,” said Jennifer, who works for a Chicago art restoration and preservation gallery. ��She and Ellyn had several mutual friends, and for years, those friends suggested that they meet. But it wasn’t until an unplanned meeting at a 2004 summer street fair in Chicago that the two set eyes on one another.

��(See Article Sample: Page Two)��

��


ARTICLE: PAGE TWO

THE WORK: SAMPLES

Jennifer and Ellyn: A Life Interrupted (See Page One)��Their connection was instant, beginning the courtship that brought out the romantic in both of them. Sundays were their days to spend together, and the two would often make their way to the Foster Beach along Lake Michigan for picnics. ��A year to the date after they met, Ellyn planned an elaborate marriage proposal. Jennifer didn’t know that Ellyn was going to ask for her hand in marriage. All she knew was that she was spending a day with the woman with whom she wanted to spend the rest of her life. �� That day, Ellyn took her to five different places around Chicago, each of which had played a significant role in their courtship. At each location, Ellyn presented Jennifer with a card that told her when she knew she loved her, and how much she meant to her, and that she knew she was the one. ��Ellyn handed Jennifer the fifth card along their favorite Lake Michigan beach where the two normally picnicked. It was already dark out when Jennifer began to read the final letter, and Ellyn asked: “Will you marry me?” ��Jennifer said yes. They decided to get married in Canada, largely because Ellyn, an attorney, wanted their marriage to be legal, and not tied up in the court system, as marriages of same-sex couples had been in the United States in several regions. ��Their wedding in Toronto was small, but they celebrated their nuptials with an elaborate reception in Chicago. Sadly, Ellyn’s mother directed her not to tell the rest of her family. After their wedding, Ellyn visited her doctor after experiencing some blurred vision. The diagnosis: A rare form of eye cancer known as ocular melanoma. �� Ellyn and Jennifer fought the cancer side-by side, spending countless hours researching and studying, trying to do everything possible to find a cure for the disease, and praying the cancer wouldn’t spread. �� But by late 2007, the cancer had metastasized, spreading to Ellyn’s liver—a prognosis that no one before her had ever been known to survive. In early September 2010, Ellyn’s liver began to fail. Finally acknowledging that she would soon die, Ellyn began fearing her parents would make things hard for Jennifer after she was gone. ��

(See Article Sample: Page Three)��

��


ARTICLE: PAGE THREE

THE WORK: SAMPLES

Jennifer and Ellyn: A Life Interrupted (See Page Two)�� In an attempt to pacify her parents, and to protect Jennifer from them, Ellyn made her parents the beneficiaries of her life insurance policy, worth nearly half a million dollars. ��But it turns out Ellyn was correct that her parents would make things difficult anyway. When Ellyn was hospitalized during her final days, Jennifer contacted Ellyn’s parents. From the moment Ellyn’s parents showed up at the hospital, their intimidation was relentless. �� While Ellyn lay in her hospital bed, weak and close to death, her father repeatedly asked to see her will. He insisted that he and Ellyn’s mother take the bed in Ellyn’s room and told Jennifer she could have a chair “for the time being.”�� Ellyn’s parents also attempted to usurp Jennifer’s role as Ellyn’s chosen medical decision maker. And hours before she died, they pressured Ellyn to name them the beneficiaries of the profit-sharing plan at her law firm. �� Jennifer gets choked up when she thinks about the last five years. But she looks to memories—and the time that she and Ellyn shared—for strength. �� She remembers the street fair. Their connection. Their late night talks. Sunday beach days. The marriage proposal. �� Sometimes, she flips through a scrapbook that chronicles their life together, and the many cards Ellyn gave her. A handwritten card from Ellyn always stands out. Ellyn wrote it on February 17, 2010—their fourth wedding anniversary, and seven months before her death. �� It says: �� “Thank you for marrying me and for staying married to me! I love you dearly. All my love, Ellyn.”

��

[email protected] | 415.994.3242

J. Erik Olvera Professional Portolio: Marketing & Communications Executive

Marketing

Transcript of J. Erik Olvera Professional Portolio: Marketing & Communications Executive