Izea state of_sms_q2

social mediaQ2 • 2010

sponsorships

the state of

about the report

➡ Information gathered from 2890 respondents

➡ Results include answers from those that indicated

that they were a blogger, tweeter or other social

media publisher

Click here to join the discussion on Twitter

#stateofsms

http://gurl.im/6466lV

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social media sponsorship

➡ Social Media Sponsorship or “SMS” is the practice

of providing compensation to a social media

publisher in exchange for mention, promotion or

review through that publisher’s social media

channels. Compensation can be in the form of cash,

free product or service, experiences, discounts,

coupons or other special incentives.

sms industry growth

SOURCE : PQ MEDIA Social Media Sponsorships Forecast 2010-2014

Growth of SMS 2004-2009

$0M

$4M

$8M

$12M

$16M

$20M

$24M

$28M

$32M

$36M

$40M

2004 2005 2006 2007 2008 2009

$35.7M

$32.9M

$24.8M

$15.1M

$7.0M

$2.5M

$10.3M

$7.5M

$4.3M

$1.7M$0.5M$0.1M

Cash Non-Cash

Q: Do you directly monetize your social media activities through advertisement, sponsorship or affiliate programs?

monetizing social media

SOURCE : IZEA Q2, 2010 SMS Survey

11.6%

32.1%

56.2%

YesI Would like toI Don’t want to

53.2%of social media publishers have

accepted compensationfor sponsored content

34.2% wouldSOURCE : IZEA Q2, 2010 SMS Survey

70.5%of those who said they

would not accept compensation

said they would accept a free car for a yearin exchange for blog posts and tweets


advertisers are reaching out


28.7%

71.3%

YesNo

Q: Have you ever been approached by someone offering cash, free products, discounts or other compensation in exchange for a blog post, tweet or other social media promotion?

57.6% direct sponsorshipcompensation for a specific post or series of posts.

49.3% indirect sponsorshipfree product was provided, the post was expected but not required by advertiser.

27.2% material relationshipposts to promote a client, your employer or other party with whom you have a financial connection.

what have you engaged in?


direct sponsorship


Use and Acceptance Among Different Forms of SMS

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Blog Posts Tweets or Updates Photos Videos

56.1%

64.6%40.5%

30.4%

17.6%16.3%

44.5%

64.3%

Have DoneWould Do

compensation types


0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2.1%

26.9%

71.0%

Cash

Prefer Accept Dislike

5.3%

69.3%

25.4%

Free Product

41.8%

49.2%

9.0%

Discounts/Coupons

Q: How many times have you promoted an advertiser through your social media channels in exchange for some form of compensation?

sponsorship frequency


25.6%25.1%

12.8%

6.6%29.9%

20+ Times11-20 Times6-10 Times2-5 TimesOnce

twitter followers


Total Followers on Personal Account

0%

4%

7%

11%

14%

18%

21%

25%

28%

32%

35%

Don’t Use 1-100 101-1k 1k-2.5k 2.5k-5k 5k-10k 10k-100k 100k+

2.0%2.6%4.2%

6.9%

13.4%

31.4%

27.1%

14.3%

tweeter expectation


$124from my account is worth

a sponsored tweet

Q: How much do you think a tweet from your personal twitter account is worth?

blog traffic


Monthly Page Views Received on Blog

0%

3%

6%

9%

12%

15%

18%

21%

24%

27%

30%

I Don’t Know 0-1k 1k-5k 5k-25k 25k-100k 100k-1m 1m-5m 5m+

3.0%

9.0%

4.3%

10.0%

18.7%19.8%

25.9%

20.1%

blogger expectation


$179on my blog is worth

a sponsored post

Q: How much do you think a blog post on your personal blog is worth?

Q: What form of disclosure do you use when working with advertisers?

disclosure practices


33.8%

20.6%

24.0%

21.6%

What Do You Mean?In-PostDPIn-Post + DP

Q: What form of disclosure do you use when working with advertisers?

disclosure practices


31.0%

22.2%

26.1%

20.6%

What Do You Mean?In-PostDPIn-Post + DP

ANSWERS AMONG PEOPLE THAT INDICATED THEY WERE PR, SOCIAL MEDIA

OR MARKETING PROFESSIONALS

ftc guidelines


Awareness Among PR, Social Media and Marketing Professionals

0%

4%

8%

12%

16%

20%

24%

28%

32%

36%

40%

None Have Heard of Them Have Read Them Read & Understand

29.9%

9.0%

26.1%

35.0%

$0

$400

$800

$1,200

$1,600

$2,000

$2,400

$2,800

$3,200

$3,600

$4,000

1-10/mo 11-20/mo 21-40/mo 40+/mo

$3,344

$883

$724

$423

$0

$70

$140

$210

$280

$350

$420

$490

$560

$630

$700

1-10/mo 11-20/mo 21-40/mo 40+/mo

$623

$202

$109$89

annual sms blog income annual sms tweet income

ANNUAL SMS INCOME by social media hrs invested /mo

298%more in sms from their blog

than non-twitter users

twitter users earn


0%

6%

12%

18%

24%

30%

36%

42%

48%

54%

60%

$10k+ $5-10k $1-5k $1.00-1k $0

22.0%

52.8%

21.6%

1.9%2.1%

ANNUAL DOLLARS invested by publishers per year


$711average

Q: How much do you spend each year on hosting, education, conferences, and other social media expenses?

blog sms by category


Average Annual Income from Blog SMS by Blog Category

Family & Parenting

Marketing

Men’s Lifestyle

Entertainment

Technology

Social Media

Beauty & Style

Life In General

$0 $400 $800 $1,200 $1,600 $2,000 $2,400 $2,800 $3,200 $3,600 $4,000

$771

$1,060

$1,319

$1,333

$1,339

$1,669

$1,698

$3,256

youFor More Information Please Contact

Peter Scott, APR • VP, Business Development

1.866.514.1680x136

thank

Izea state of_sms_q2

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