iWOPI - Wayra Brochure.pdf
Transcript of iWOPI - Wayra Brochure.pdf
Our vision iWOPI is a new global movement that connects people, business and social projects through a healthy lifestyle, valuing the personal effort.
• In Europe there are over 100 million runners. • Adding LatAm & US we count over 200 million. • In Europe, every big city has its own marathon and
there are more than 500. • A third of all runners started running in the last 4
years. It’s a growing movement following today’s healthy lifestyle which has become a sociological trend.
Physical movement is now part of global awareness
Datos: h)p://www.everythingaboutrunning.asics.eu
What is iWOPI iWOPI is a sporty and charitable social network that connects people, business and social projects through healthy movement, donating kilometers/miles.
iWOPI is the bridge for building trust and real engagement between brands and people, a new communication medium for businesses.
iWOPI converts our personal effort into value
iWOPI generates real engagement between brands and people
iWOPI encourages funding for social projects
How it works …
How is iWOPI
iWOPI aligns sport, health and solidarity. It makes us develop healthy lifestyle valuing our efforts and building a new 3D health context; physical health, mental health and social health. iWOPI in the first 3 months…
KM DONATED CAUSES COUNTRIES
What brings iWOPI to people
iWOPI is the tangible contribution of brands to our quality of life. The ‘healthy’ person represents the new stereotype of success. And there is a global and universal awareness of sport as an active health risks prevention.
Graphic. Global Index Meaningful Brands – Havas Media 2013
What brings iWOPI to companies
Sport is a vehicle for a business to develop its CSR, HR, Communications and Marketing. It is a safe value thanks to the many benefits ��it brings. Brand Sustainable Future – Havas Media • CSR Reputational/Intangible, corporative, social action. • HR Branding employer, corporative volunteering, health programs. • COMMUNICATION Binding, loyalty, pride of belonging, global vision of the company. • MARKETING Branding, healthy lifestyle, solidarity, social and sustainable.
Our ‘LifeMotiv’
Our iWOPI team
www.iwopi.org
Join the iWOPI Community We are waiting for you!