IWMW 2009: Twitter Techniques

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twittering techniques

Transcript of IWMW 2009: Twitter Techniques

Page 1: IWMW 2009: Twitter Techniques

twittering techniques

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twitter: who cares?

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do not ask

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twitter: what is it?

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twitter: what is it?

really?

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twitter: what is it?

It’s a broadcast toolA customer support toolA brand building toolIt facilitates transparencyIt builds community

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different approaches

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personal vs. corporateMore ‘personal’!FriendlierTransparentLess restrictedBetter for engagement

More officialProfessionalBetter for brand buildingMore controlBetter for broadcasting

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encourage tweeting

Overcoming twitter fearProvide guidelines (on suitability)

Overcoming apathyProvide guidelines (on subjects)Showcase tweets on siteProvide mobile devices

http://www.flickr.com/photos/ubertommi/

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twitter tools

http://www.flickr.com/photos/narisa/

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twitter: multimedia

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twitter: statistics

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twitter: promotion

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twitter: mobile

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twitter: desktop

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twitter searchQuestions...

"web design" ?@boagworld ?

Mentions...boagworld -@boagworld -to:boagworldheadscape OR “website owners manual”

Related keywordsRelated links... “web design” http://The competition

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twitter etiquetteRetweeting

ReplyingFollowing

http://www.flickr.com/photos/ubertommi/

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twitter and your site

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@boagworld