IVORY Media Pack
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Transcript of IVORY Media Pack
Ivory stands for simplicity, minimalism and class. It is a name chosen to signify a clear-cut and clinical feel. Ivory is an o�-white, re�ecting our viewpoint to fashion. Combining these aspects, we represent the
relationship between the reader and the industry.
Ivory came about after we started to doubt people’s perception of a fashion magazine.
Along with each season, designers incarnated their philosophy into their designs.
People see them selling clothes, whilst we see them selling their philosophy. We believe those philosophy’s were constructed bit by
bit, from what inspired them artistically, the music they play in their studio, to their decision in sourcing of fabrics, the way each hem gets �nished. Undoubtedly we are always amazed by the collection they brought out each season, but it’s what is beyond the garment and
beneath it that is really mesmerizing.
With that in mind, we chose to have a di�erent take on viewing fashion. Just like our name Ivory, an o�-white shade suggests, the
shiniest in limelight is not we focused on; instead, we go all the way behind the scene, to reveal the making process and the philosophy,
demonstrating the intimate connection between them.
In the past few years, we see the coming of the 3D era. We hope the dimension we are building in Ivory would bring our readers a fresh experience, inspiring them with a new way in consuming fashion.
http://blowpresents.�les.wordpress.com/2011/02/beckmans_xv_xiiijpg_alexanderjpg.jpg
Ivory stands for simplicity, minimalism and class. It is a name chosen to signify a clear-cut and clinical feel. Ivory is an o�-white, re�ecting our viewpoint to fashion. Combining these aspects, we represent the
relationship between the reader and the industry.
Ivory came about after we started to doubt people’s perception of a fashion magazine.
Along with each season, designers incarnated their philosophy into their designs.
People see them selling clothes, whilst we see them selling their philosophy. We believe those philosophy’s were constructed bit by
bit, from what inspired them artistically, the music they play in their studio, to their decision in sourcing of fabrics, the way each hem gets �nished. Undoubtedly we are always amazed by the collection they brought out each season, but it’s what is beyond the garment and
beneath it that is really mesmerizing.
With that in mind, we chose to have a di�erent take on viewing fashion. Just like our name Ivory, an o�-white shade suggests, the
shiniest in limelight is not we focused on; instead, we go all the way behind the scene, to reveal the making process and the philosophy,
demonstrating the intimate connection between them.
In the past few years, we see the coming of the 3D era. We hope the dimension we are building in Ivory would bring our readers a fresh experience, inspiring them with a new way in consuming fashion.
http://blowpresents.�les.wordpress.com/2011/02/beckmans_xv_xiiijpg_alexanderjpg.jpg
Full single page spread, portraitHeight x width
Full: 297mm x 210mmBleed: 303mm x 216mm
Single Page Double Page
(3mm bleed)
Full double page spread, portraitHeight x width
Full: 297mm x 420mmBleed: 303mm x 426mm
(3mm bleed)
As an intellectual fashion magazine, Ivory embraces minimal and clinical aesthetics. Ivory-bordered images being embodied in large
scale of white spaces resembles a gallery space.
http://blowpresents.�les.wordpress.com/2011/01/irisvhcouture-escapism-backstage-010.jpg
http://blowpresents.�les.wordpress.com/2011/01/irisvhcouture-escapism-backstage-057.jpg
http://blowpresents.�les.wordpress.com/2011/02/40180024.jpg
Full single page spread, portraitHeight x width
Full: 297mm x 210mmBleed: 303mm x 216mm
Single Page Double Page
(3mm bleed)
Full double page spread, portraitHeight x width
Full: 297mm x 420mmBleed: 303mm x 426mm
(3mm bleed)
As an intellectual fashion magazine, Ivory embraces minimal and clinical aesthetics. Ivory-bordered images being embodied in large
scale of white spaces resembles a gallery space.
http://blowpresents.�les.wordpress.com/2011/01/irisvhcouture-escapism-backstage-010.jpg
http://blowpresents.�les.wordpress.com/2011/01/irisvhcouture-escapism-backstage-057.jpg
http://blowpresents.�les.wordpress.com/2011/02/40180024.jpg
Ivory magazine targets the socially active reader and provides a source of unconventional but luxurious fashion knowledge to speak directly to the intelligent, a�uent and sophisticated audience. Ivory also addresses professional individuals with a strong interest in the
creative industry and reaches a general readership of 8,995.
Example Reader Pro�leLilly wakes up at 7 every morning to make sure that she has enough free time to go to Le Pain Quotidien with her ipad and a cappuccino along side breakfast. She has been working in the creative industry for the past few years and has a high disposable income that allows her to visit Dover Street Market every once in a while. Lilly is a regular shopper of Comme des Garçons, Ann Demeulemeester and Diane von Fusternberg and has a keen interest in spotting new designers such as Simone Rocha, Mary Katrantzou and Elliot Atkinson. She lives in the lake district of London whilst adoring the creative atmosphere of Shoreditch and Dalston. As a member of �e Barbican and Royal Academy of Arts, she also visits independent galleries like Haunch of Venison. She loves one of a kind designs and enjoys to shop in exclsusive boutiques such as Start and Darkroom. Lilly lives life to
the full and always welcomes new experiences.
Female: 61% Male: 39%
Age range between 20 – 40 ( with an average age of 29 )
Socioeconomic rating
AB: 71%ABC1: 29%
http://i-am-not-a-celebrity.com/2011/02/23/�rst-contact/ianac-felicity-brown/
http://blowpresents.�les.wordpress.com/2011/02/bild-2.png
Ivory magazine targets the socially active reader and provides a source of unconventional but luxurious fashion knowledge to speak directly to the intelligent, a�uent and sophisticated audience. Ivory also addresses professional individuals with a strong interest in the
creative industry and reaches a general readership of 8,995.
Example Reader Pro�leLilly wakes up at 7 every morning to make sure that she has enough free time to go to Le Pain Quotidien with her ipad and a cappuccino along side breakfast. She has been working in the creative industry for the past few years and has a high disposable income that allows her to visit Dover Street Market every once in a while. Lilly is a regular shopper of Comme des Garçons, Ann Demeulemeester and Diane von Fusternberg and has a keen interest in spotting new designers such as Simone Rocha, Mary Katrantzou and Elliot Atkinson. She lives in the lake district of London whilst adoring the creative atmosphere of Shoreditch and Dalston. As a member of �e Barbican and Royal Academy of Arts, she also visits independent galleries like Haunch of Venison. She loves one of a kind designs and enjoys to shop in exclsusive boutiques such as Start and Darkroom. Lilly lives life to
the full and always welcomes new experiences.
Female: 61% Male: 39%
Age range between 20 – 40 ( with an average age of 29 )
Socioeconomic rating
AB: 71%ABC1: 29%
http://i-am-not-a-celebrity.com/2011/02/23/�rst-contact/ianac-felicity-brown/
http://blowpresents.�les.wordpress.com/2011/02/bild-2.png
Flaunt
Purple
S
Self Service
Tank
Advertisements.
Articles:
Inspired by artists, up-and-coming designers and photographers.
Interviews with stylists and directors.
Editorials:
Inspired by the theme of the issue.
Inspired by an up-and-coming artists.
Accessory or footwear designer.
http://somamagazine.com/site/wp-content/uploads/simonerocha-2.png
http://blowpresents.�les.wordpress.com/2011/02/5.jpg
Flaunt
Purple
S
Self Service
Tank
Advertisements.
Articles:
Inspired by artists, up-and-coming designers and photographers.
Interviews with stylists and directors.
Editorials:
Inspired by the theme of the issue.
Inspired by an up-and-coming artists.
Accessory or footwear designer.
http://somamagazine.com/site/wp-content/uploads/simonerocha-2.png
http://blowpresents.�les.wordpress.com/2011/02/5.jpg
Cover Paper
Matt Paper
Gloss Paper
Back Cover Cover IFC Advert Advert Contents
�eme Description Advert Advert
Article on theme
�eme editorial
title
�eme editorial
�eme editorial
�eme editorial
�eme editorial
�eme editorial
�eme editorial
Article of interview
Article of interview
Article of interview
Editorial title Editorial
Editorial EditorialEditorialEditorialEditorialEditorial
Main feature
article title
Main feature
article title
Main feature article
Main feature article
Main feature article
Main feature article
Main feature article
Main feature article
Main feature
editorial
Main feature
editorial
Main feature
editorial
Main feature
editorial
Main feature
editorial
Main feature
editorial Article Editorial Editorial
Editorial Editorial Editorial Editorial Article Article
Article Advert Advert Advert Advert Advert
Cover Paper
Matt Paper
Gloss Paper
Back Cover Cover IFC Advert Advert Contents
�eme Description Advert Advert
Article on theme
�eme editorial
title
�eme editorial
�eme editorial
�eme editorial
�eme editorial
�eme editorial
�eme editorial
Article of interview
Article of interview
Article of interview
Editorial title Editorial
Editorial EditorialEditorialEditorialEditorialEditorial
Main feature
article title
Main feature
article title
Main feature article
Main feature article
Main feature article
Main feature article
Main feature article
Main feature article
Main feature
editorial
Main feature
editorial
Main feature
editorial
Main feature
editorial
Main feature
editorial
Main feature
editorial Article Editorial Editorial
Editorial Editorial Editorial Editorial Article Article
Article Advert Advert Advert Advert Advert
Bookstores:
Claire de Rouen
ICA bookshop
Magma
Soho Original Bookshop
Boutiques, Galleries & Department Stores:
Barbican
Beyond the Valley
Browns
Dover Street Market
Tate Modern
Whitechapel Art Gallery
Exclusive to the UK
http://berlin.unlike.net/locations/612-Temporary-Showroom
http://www.deansidaway.com/collections.aspx
Bookstores:
Claire de Rouen
ICA bookshop
Magma
Soho Original Bookshop
Boutiques, Galleries & Department Stores:
Barbican
Beyond the Valley
Browns
Dover Street Market
Tate Modern
Whitechapel Art Gallery
Exclusive to the UK
http://berlin.unlike.net/locations/612-Temporary-Showroom
http://www.deansidaway.com/collections.aspx
All advertisments will be printed on gloss paper.
INSIDE FRONT COVER SPREAD (dps) - £4,200
INSIDE BACK COVER SPREAD (dps) - £3,000
OUTSIDE BACK COVER - £6,000
FULL SINGLE PAGE - £2,100
DOUBLE PAGE SPREAD - £2,200
Marc Jacobs
Vivienne Westwood
Miu Miu
Prada
Stella McCartney
Chanel
Celine
Diane Von Furstenberg
Givenchy
Paul Smith
Yves Saint Laurent
Chloe
Lanvin
Dover Street Market
http://lifeinlomo.blogspot.com/2008/11/juergen-teller.html
All advertisments will be printed on gloss paper.
INSIDE FRONT COVER SPREAD (dps) - £4,200
INSIDE BACK COVER SPREAD (dps) - £3,000
OUTSIDE BACK COVER - £6,000
FULL SINGLE PAGE - £2,100
DOUBLE PAGE SPREAD - £2,200
Marc Jacobs
Vivienne Westwood
Miu Miu
Prada
Stella McCartney
Chanel
Celine
Diane Von Furstenberg
Givenchy
Paul Smith
Yves Saint Laurent
Chloe
Lanvin
Dover Street Market
http://lifeinlomo.blogspot.com/2008/11/juergen-teller.html
IVORY magazine is proud to announce that the o�cial launch will be held at the Barbican multi-arts and conference venue, at 7pm on Sunday 1st of April. �e date is
speci�cally chosen to accommodate the biannual issues; being May and November. �is is the ideal time to introduce IVORY’s concept and philosophy as the magazine will be
in time for the summer trends and available in selected stockists from Monday the 2nd of May. �e venue is exquisitely located in the heart of London and presents a large
variety of events, including art, music, theatre, dance, �lm and education.
‘In the last decade, the Barbican has undergone a radical transformation bringing all the artforms under one roof and �nally ful�lling its true potential, to present wide-
ranging international programme and multi-arts festivals, which break down the traditional artform boundaries.’
IVORY similarly, has bought two artforms together to create this magazine. �e unique structure of the Barbican strongly represents the diversity of the issue and together,
they have a strong connection.
�e guest list to the launch event would consist of:Up-and-coming designers
PhotographersStylistsEditorsPress
Selected celebrities according to our audience
In conjunction with this event, IVORY would be promoted the entire month in advance by:
�e launch of it’s websitePosters in all the stockists and individual newsagents
Selfridge’s magazine department
A video advertising the magazine would be promoted in:Barbican
Tate ModernSHOWstudio
Vimeo
http://3.bp.blogspot.com/_uVHh9Q2ntwo/TE8rGT-kLmI/AAAAAAAABfE/A4eRy6y5arw/s1600/Dazed%26Confused2%5B2%5D.jpg
IVORY magazine is proud to announce that the o�cial launch will be held at the Barbican multi-arts and conference venue, at 7pm on Sunday 1st of April. �e date is
speci�cally chosen to accommodate the biannual issues; being May and November. �is is the ideal time to introduce IVORY’s concept and philosophy as the magazine will be
in time for the summer trends and available in selected stockists from Monday the 2nd of May. �e venue is exquisitely located in the heart of London and presents a large
variety of events, including art, music, theatre, dance, �lm and education.
‘In the last decade, the Barbican has undergone a radical transformation bringing all the artforms under one roof and �nally ful�lling its true potential, to present wide-
ranging international programme and multi-arts festivals, which break down the traditional artform boundaries.’
IVORY similarly, has bought two artforms together to create this magazine. �e unique structure of the Barbican strongly represents the diversity of the issue and together,
they have a strong connection.
�e guest list to the launch event would consist of:Up-and-coming designers
PhotographersStylistsEditorsPress
Selected celebrities according to our audience
In conjunction with this event, IVORY would be promoted the entire month in advance by:
�e launch of it’s websitePosters in all the stockists and individual newsagents
Selfridge’s magazine department
A video advertising the magazine would be promoted in:Barbican
Tate ModernSHOWstudio
Vimeo
http://3.bp.blogspot.com/_uVHh9Q2ntwo/TE8rGT-kLmI/AAAAAAAABfE/A4eRy6y5arw/s1600/Dazed%26Confused2%5B2%5D.jpg