Ivette TorresOffice of Consumer Affairs

Center for Substance Abuse Treatment

US Department of Health and Human ServicesSubstance Abuse and Mental Health Services AdministrationCenter for Substance Abuse Treatment

Smart phones out! Let’s tweet and post! Hashtag: #RecoveryMonth

Twitter handle: @recoverymonthSAMHSA Twitter handle: @samhsagov

National Recovery Month

September is Recovery Month

In its 25th year, Recovery Month promotes the societal benefits of prevention, treatment, and recovery for mental and substance use disorders, celebrates people in recovery, lauds the contributions of treatment and service providers, and promotes the message that recovery in all its forms is possible.

National Recovery Month

September is Recovery Month

Recovery Month spreads the positive message that behavioral health is essential to overall health, that prevention works, treatment is effective and people can and do recover.

2014 Recovery Month Observance

2014 Theme:

• “Join the Voices for Recovery: Speak Up, Reach Out”

This year’s theme, “Join the Voices for Recovery: Speak Up, Reach Out,” encourages people to openly discuss mental and substance use disorders and the reality of recovery. It aims to foster public understanding and acceptance of behavioral health conditions.

2014 Recovery Month Observance

Target Audience / Fact Sheets

• Youth and Young Adults

• Policy Makers

• Faith Based Leaders

• First Responders

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Recovery Month 2014

930 events posted as of September 12, 2014 and counting…

Recovery Month 2014

53 Recovery Month Proclamations issued as of September 12, 2014 – including a presidential proclamation

Recovery Month 2014

As of September 12, 2014, 27 Voices for Recovery have been posted on recoverymonth.gov - Share your story!

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Helpful Tools

• 2014 Recovery Month toolkit – Tips and tools on how to speak up and reach out to those in need of help now available at:

www.recoverymonth.gov

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Helpful Tools

• Road to Recovery TV and Radio series – stand alone informative pieces, great conversation starters

www.recoverymonth.govOr at

http://www.youtube.com/recoverymonth

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Helpful Tools• Recovery Month public service announcements (PSAs) –

promote benefits of recovery and call for action to seek treatment – 1-800-622-(HELP) 4357

www.recoverymonth.gov

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Helpful Tools• Recovery Month list of events – community events around

the country that celebrate people in recovery and their support systems

www.recoverymonth.gov

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No Social Media Network Yet?

• Identify person in charge of public affairs – the weekly bulletin person

• Find helpful tips on how to develop your social media network in the Recovery Month website

• New Media glossary terms

• Develop your own social media network

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How Can You Help?

Use your social media networks to connect with us

• Retweet, Like, Follow, and mention #recoverymonth and @recoverymonth in your posts and Tweets.

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How Can You Help?

Share with your members

• Include Recovery Month mentions, links and banners in your organization’s newsletters, site and communication.

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Helpful Tools

Sign Up for Recovery Month emails (at recoverymonth.gov ) with quick, easy-to-execute ideas. The emails will include:

• Written copy to cut and paste to your social media networks.

• Dates of upcoming posts that you can retweet to your followers.

• Phone numbers and email addresses for local TV and radio stations.

• Links to toolkit and PSAs when they launch

• Other recovery related news and items

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How Can You Help?

Provide feedback

• Let us know if you need something

Questions?

Contact Information:

Ivette A. TorresAssociate DirectorOffice of Consumer AffairsCenter for Substance Abuse TreatmentSubstance Abuse and Mental Health Services Administration/US DHHS1 Choke Cherry Road, S. 7-1015Rockville, MD 20857

240-276-2751 ivette.torres@samhsa.hhs.gov