IV. Olympic sponsors True or False 1)The Olympic sponsors have worldwide rights to use the Olympic...

IV. Olympic sponsors True or False True or False 1) 1) The Olympic sponsors have worldwide rights to The Olympic sponsors have worldwide rights to use the Olympic symbol. use the Olympic symbol. 2) 2) Sponsors are allowed to stick up huge Sponsors are allowed to stick up huge advertising boards at the venues advertising boards at the venues 3) 3) OMEGA provides the official time-keeping for OMEGA provides the official time-keeping for the Olympic games the Olympic games 4) 4) McDonald's chose this Winter Olympics to McDonald's chose this Winter Olympics to announce it will start putting nutritional announce it will start putting nutritional information on all packaging. information on all packaging. 5) 5) Coca-Cola now has a range of 14 drinks Coca-Cola now has a range of 14 drinks 6) 6) A lot badge collectors trade pins during the A lot badge collectors trade pins during the Olympics. Olympics. 7) 7) Canon is used for every ID picture and for Canon is used for every ID picture and for every X-Ray taken of the injured athletes. every X-Ray taken of the injured athletes. 8) 8) Ambush marketing is that companies make money Ambush marketing is that companies make money on the games without paying up first. on the games without paying up first.

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Transcript of IV. Olympic sponsors True or False 1)The Olympic sponsors have worldwide rights to use the Olympic...

IV. Olympic sponsors

True or FalseTrue or False1)1) The Olympic sponsors have worldwide rights to use the Olympic The Olympic sponsors have worldwide rights to use the Olympic

symbol.symbol.2)2) Sponsors are allowed to stick up huge advertising boards at the Sponsors are allowed to stick up huge advertising boards at the

venuesvenues3)3) OMEGA provides the official time-keeping for the Olympic gamesOMEGA provides the official time-keeping for the Olympic games4)4) McDonald's chose this Winter Olympics to announce it will start McDonald's chose this Winter Olympics to announce it will start

putting nutritional information on all packaging.putting nutritional information on all packaging.5)5) Coca-Cola now has a range of 14 drinksCoca-Cola now has a range of 14 drinks6)6) A lot badge collectors trade pins during the Olympics.A lot badge collectors trade pins during the Olympics.7)7) Canon is used for every ID picture and for every X-Ray taken of the Canon is used for every ID picture and for every X-Ray taken of the

injured athletes.injured athletes.8)8) Ambush marketing is that companies make money on the games Ambush marketing is that companies make money on the games

without paying up first.without paying up first.

IV. Olympic sponsors

1) T 2) F 3) T 4) T 5) F 6) T 7) F 8) T

IV. Olympic sponsors

There's no doubt who paid the big bucks to link with the Winter Olympics.

the starter pistol

We are partner, without us, Olympics will

not happen. And not for the money, for the know-how and the technology.

IV. Olympic sponsors

We'll see their association with a porting event. It's crucial to their reinvention as a brand.

You've come all this way to trade pins.

IV. Olympic sponsors

One of the main worries at major sporting events is so called ambush marketing-- companies cashing in on the games without paying up first.

cash in on… – make money from

pay up – give over all the money demanded

IV. Olympic sponsors

Ambush marketing– the act of marketing a product or

service in conjunction with an event or other brand without paying for the right... typically used when an official sponsorship opportunity is available but a company doesn't wish to pay the fee for the sponsorship or another company has already purchased the sponsorship.