© 2014 IBM Corporation

IBM Cloud: Think it. Build it. Tap into it.

Alessandra Brasca

Cloud Business Development Executive

IBM Italy

BusinessIBM Cloud

a growth engine for

© 2014 IBM Corporation2

IBM Cloud: Think it. Build it. Tap into it.

Cloud growth engine for business enabling the digital transformation

DataPut to work in the cloud

as the new basis of competitive advantage

MobileThe activation point to

engage customers in context using cloud-based services

1 TrillionThe average mobile phone user

checks their phone

150 Times Per Day Connected things on the planet

generating data by 2015

72%of business leaders say cloud will be extremely

important to their business success by 2016

CloudGives organizations of all sizes the ability to innovate at speed

SocialRevolutionize customer touch points with cloud-

based social media

Social connections occur daily

2 Billion

3

IBM Cloud: Think it. Build it. Tap into it.

© 2014 IBM Corporation

Enterprises are pursuing hybrid cloud environments to support

workloads such as hosted enterprise, mobile and analytics.

1Source: Gartner Webinar presentation, Data Center Conference Poll, reported in “Hybrid Cloud and Hybrid IT: The Next Frontier,” Thomas Bittman, Sept 9, 2014. rrk

Exploit the new

Hybrid

Systems

of record

Systems

of engagement

Traditional IT

> 70%of enterprises to

pursue hybrid cloud

computing by 20151Private/public On

premises/off premises

Renovate the core

© 2014 IBM Corporation4

IBM Cloud: Think it. Build it. Tap into it.

The stack of cloud services provides opportunities for innovation

Enabling business transformation

Business Processas a Service

Marketplace of high value consumable business applications

Softwareas a Service

Composable and integrated application development platform

Platformas a Service

Enterprise class, optimized infrastructure

Infrastructureas a Service

SmarterWorkforce

Smarter Cities

Big Data & Analytics

Smarter Commerce

Watson Solutions

Software Solutions

BluemixTM

Infrastructure Services

GBS Cloud Business Solutions

On Premises Cloud Infrastructure

Cloud Managed Services

Public. Private. Hybrid.

Enabling business transformation

Business Processas a Service

Marketplace of high value consumable business applications

Softwareas a Service

Composable and integrated application development platform

Platformas a Service

Enterprise class, optimized infrastructure

Infrastructureas a Service

SmarterWorkforce

Smarter Cities

Big Data & Analytics

Smarter Commerce

Watson Solutions

Software Solutions

BluemixTM

Infrastructure Services

GBS Cloud Business Solutions

On Premises Cloud Infrastructure

Cloud Managed Services

Think it. Build it. Tap into it.

5

IBM Cloud: Think it. Build it. Tap into it.

© 2014 IBM Corporation

6

a global cloud leader

Acquired in July 2013.

In 2014 IBM invests 1.2 B$ in

new cloud infrastrutture, making cloud accessibile all over

the world

46 data centers by 2015

25+ network PoPs

Global private network

175.000+ devices

24.000+ customers

Innovation, Automation, Integration

• Performance: high speed, redundant connectivity, 3-Tier network architecture, enterprise security level

• Flexibility: shared /dedicated virtual environment, bare metal. Fully configurable, easily scalable

• Control: Single pane of management, 24x7 support, full visibility

Milan

© 2014 IBM CorporationIBM Confidential

•An investment to support PA and enterprise transformation

•2.8 MW of IT power

•11000 servers

•Highest level of reliability

(Tier IV)

•Reduced CO2 emissions and

energy efficiency of a Green

Data Center

Opening: June 2015

7

Data Center in Italy

8

IBM Cloud: Think it. Build it. Tap into it.

© 2014 IBM Corporation

SoftLayer offers a broad portfolio of infrastructure choices to

help you achieve greater business agility.

Bare metal with your own

stackFor high input and output (I/O)-

intensive apps, databases, big data

Shared virtual

environmentFor unpredictable, seasonal or

research and development workloads

Dedicated virtualized

environmentDesigned to be ideal for

enterprises

Any compute and storage combination at any time is available in three models.

Build and customize the environment based on what you want to achieve

Additional services for compute, storage, network, security, platform management and big data are available

Move back and forth between dedicated and shared servers for greater business agility with the Flex Images™

server deployment system

Provides image capture and deployment for dedicated servers, unified across bare metal and shared cloud

servers

+ +Performance Visibility Control

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IBM Cloud: Think it. Build it. Tap into it.

© 2014 IBM Corporation

Open cloud architecture

DevOps & app lifecycle mgmt

Hybrid integration, deployment and

management

Syndicated catalog of IBM, 3rd party

and community services and images

Global reach

#bluemix - #ibmcloud

Platform for Digital Innovation

Transform your digital business with innovation

Rapidly bring new products and services to market at lower cost.

Balance agility with quality, security and governance.

Extend existing IT investments into cloud business and delivery models.

Why Bluemix

IBM Bluemix™ - The Digital Innovation Platform

101

0

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IBM Cloud: Think it. Build it. Tap into it.

© 2014 IBM Corporation

Business Innovation Cloud enabled

Reinventing customer relationships using analytics

© 2014 IBM Corporation

Alessandra Brasca

Cloud Business Development Executive

IBM ITALIA

ale_brasca@it.ibm.com

ibm.com/it/cloud

Thanks!

@alebrasca