Funded by the EC, DG MOVE

Merging the best of two worlds –

ITS toolkits: status quo and road map

Walter Aigner, High Tech Marketing

Wolfgang Schildorfer, High Tech Marketing

Martin Böhm, AustriaTech

ITS World Congress 2011 - Orlando

Funded by the EC, DG MOVE

Context2DECIDE ProjectRollout optionsOpportunities/Threats Outlook

Outline

Funded by the EC, DG MOVE

Purpose

Whether and how to support the exchange of ITS evaluation knowledge from Europe and the US?

Funded by the EC, DG MOVE

2DECIDE – Frame Data

CSA in FP7-2008-TREN

Project with 14 Partners, co-ordinated by AustriaTech

Budget of project: 1,8 Mio EURO funded by the EU

Kick-off: 1st October 2009

Duration of project: 27 months

Funded by the EC, DG MOVE

Action Area 6:European ITS Cooperation and Coordination

Action 6.2:Development of a decision-support toolkit for investment decisions in ITS applications and services. This should include a quantified evaluation of the economic, social, financial and operational impact and cover aspects such as user acceptance, life-cycle cost/benefit as well as the identification and evaluation of best practice for facilities procurement and deployment.

Target Date: 2011

ITS Action Plan

Funded by the EC, DG MOVE

The mission of 2DECIDE is to improve harmonisation, interoperability and effectiveness of ITS deployment in road and public transport…

…by introducing a single entry approach for a new ITS toolkit for better decision making.

2DECIDE – the motivation

Funded by the EC, DG MOVE

2DECIDE – key facts

The ITS toolkit will be free to users and aims to provide:

Best practice examples of ITS deploymentsInformation about costs, benefits and impacts of ITS solutionsA database of evaluation reports on ITS projectsInformation on technical and legal aspects for ITS solutionsTargeted information in response to a user query

Funded by the EC, DG MOVE

2DECIDE – The concept

Funded by the EC, DG MOVE

2DECIDE ITS toolkit

Funded by the EC, DG MOVE

US DOT ITS toolkit

Funded by the EC, DG MOVE

Strategic environment: 2DECIDE ITS toolkit value network

The emerging European ITS structures and network nodes and the diffusion of innovation-based end user types

Local Authorities Opinion Leader

ITS toolkit Consortium

(Content aggregator, Service provider)

ITS deployment groups and projects (i.e.

CONDUITS, Easyway),

EC (DG MOVE)

Local Authorities mainstream

US ITS toolkit

ITS committee

ITS Research Community mainstream

ITS Research Community Opinion Leader

Other ITS interested Groups

Only one ITS Entry per National Government (top-down)

ITS Advisory Board

End user

Funded by the EC, DG MOVE

Strategic options for rolling-out the ITS toolkit in Europe

Without opinion leaders first

With opinion leaders first

1000 buying centres Option 1 Option 2

15000 European ITS researchers

Option 3 Option 4

100000 ITS interested people

Option 5

Stepwise approach with only high level administration at EU27 in a first step

Option 7

Funded by the EC, DG MOVE

Merging US and EU ITS knowledge Opportunities & Threats

Opportunities

1. Europe could see a turbo boost from focussing some energy onto the cooperation with the US and therefore avoid spending the next three years mainly on establishing internal administrative procedures and structures around the ITS advisory board, ITS committee, DG MOVE and the 27 member states and their road authorities.

2. Knowledge spill-over to educate the next generation of ITS evaluation experts by giving them easy access to evaluation reports as well as the methodology beyond.

3. Cross-fertilisation in terms of making visible study designs and rather specific queries for the so called “needle in the haystack”.

4. A feedback loop from ITS evaluation back onto ITS project design both in field operational tests as well as in deployment projects.

5. Quality enhancement by means of social control (wikinomics)

Funded by the EC, DG MOVE

Merging US and EU ITS knowledge Opportunities & Threats

Threats

• Cooperation between a “start-up” and a “large corporation” typically leads to the more mature one absorbing the smaller one.

• Europe learns quickly and catches-up with the US. • US-based ITS knowledge is less than duly presented within

the European presentation format because it cannot be automatically processed by the “inference engine” of the European toolkit.

• Sink money and resources. One tends to learn only from own mistakes. Only marginal gains from knowing problems and failures of others.

Funded by the EC, DG MOVE

Martin Böhm

AustriaTech

Gesellschaft des Bundes für technologiepolitische Maßnahmen GmbH

Email: martin.boehm@austriatech.org

Phone: +43.1.2633444.63

www.2decide.eu

www.its-toolkit.eu