It's Time for Reaction Commerce - a Modern, Open Source Ecommerce Platform

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Two-thirds of all customers prefer to shop online, but 91% of the retail market still doesn't have an ecommerce shop. While shop owners may be web savvy, even the easiest ecommerce platforms require time, money and technical expertise. Additionally, today’s ecommerce platforms rely on aging technologies that make sites increasingly difficult to maintain and support. Merchants are held hostage as their sites swallow resources, while at the same time, they are unable to meet new demands. Well now, there's Reaction Commerce, a new ecommerce platform that's simple, powerful and modern.

Transcript of It's Time for Reaction Commerce - a Modern, Open Source Ecommerce Platform

Page 2: It's Time for Reaction Commerce - a Modern, Open Source Ecommerce Platform

Ecommerce is growing astronomically

Retail stores are closing and offline sales are plummeting while ecommerce sales are increasing at astronomical rates.*

In the next 3 years, online sales are projected to grow by $80 billion.**

*BusinessInsider.com **Forrester Research

25%

20%

15%

10%

5%

0%

-5%

-10%

-15%

2009 2010 2011 2012 2013

ecommerce growth

offline retail growth

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Page 3: It's Time for Reaction Commerce - a Modern, Open Source Ecommerce Platform

Ecommerce is changing the world

Two-thirds of all customers prefer to shop online.* And they expect your site to be

engaging, informative, responsive, personalized and mobile-ready.

*Lab42

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Page 4: It's Time for Reaction Commerce - a Modern, Open Source Ecommerce Platform

Ecommerce is just beginning

The shift away from physical retail to digital retail is happening faster than we could have imagined... but only 9% of retail stores have an online shop.

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Page 5: It's Time for Reaction Commerce - a Modern, Open Source Ecommerce Platform

But what’s keeping 91% of the retail market from building an ecommerce site?

Ecommerce is going to keep growing

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Page 6: It's Time for Reaction Commerce - a Modern, Open Source Ecommerce Platform

While shop owners may be web savvy, most don’t know how to write computer code, and they find it difficult to set up their shop without consulting a web developer. Even the easiest ecommerce platforms require technical expertise that costs more and takes longer than most people expect.

Then, in the best of circumstances, a business grows. As it does, ecommerce sites risk becoming increasingly inefficient.

Why?

Time, money and technical expertise

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Page 7: It's Time for Reaction Commerce - a Modern, Open Source Ecommerce Platform

Today’s ecommerce platforms rely on aging technologies, and because modern web sites are more complex and more dynamic, users wait longer for pages to load.

In fact, average page load times range from 7 to 10 seconds (22% SLOWER than last year!).*

Slow speed can cost retailers up to 9% of their traffic and as much as13% of sales.**

*Strangeloop Networks **Radware

Existing platforms are already outdated

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Page 8: It's Time for Reaction Commerce - a Modern, Open Source Ecommerce Platform

40% of merchants don’t like their site*

Most ecommerce sites are cobbled together using third-party and legacy applications, incompatible software, navigation band-aids and add-ons, or hastily implemented strategies.

With products and services from different vendors managed by in-house resources and external support providers, your ecommerce platform becomes increasingly difficult to maintain and support.

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*ATG

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A bloated, convoluted ecommerce environment can quickly become a costly nightmare that swallows resources, is prone to problematic behavior and unable to meet new demands.*

*OSF Global Services

Existing platforms are costly

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Page 10: It's Time for Reaction Commerce - a Modern, Open Source Ecommerce Platform

Envisioning a brave new world of ecommerce

Rob LoCascio, SPECIAL FOR USA TODAY 7:49 p.m. EDT April 18,

2014

It’s time for a new commerce experience

With all the exciting advancements in consumer technology, why is it that innovation in ecommerce is stagnant?

An ecommerce experience should be more like a high-end boutique versus a vending machine.

We have the power to create a brave new world of ecommerce: an emotional experience that truly creates lifetime relationships.

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“” USA Today

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● Created using 30 years combined experience in ecommerce.● Built-in, modern marketing tools allow shop owners to focus on sales

instead of technology.● Works on all devices automatically.● The only platform built on real-time infrastructure that synchronizes data

instantaneously. For example, inventory updates are seen as they happen.● Drag and drop simplicity, text field editing, shop analytics, one-page

checkout, social media integration, SEO hashtags, an App Gallery and so much more.

It’s time for Reaction Commerce

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Page 12: It's Time for Reaction Commerce - a Modern, Open Source Ecommerce Platform

Reaction is built with modern technologies

Reaction is the first-ever fully open source ecommerce platform built on Node.js.

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Because selling online should be as easy as shopping online.Learn about our alpha release at:

reactioncommerce.com

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