It's the Customer, Not the Container
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Transcript of It's the Customer, Not the Container
Tuesday, September 29, 2009
“successful companies populated by good managers have a genuinely hard
time doing what does not fit their model for how to make money.”
“the innovator’s dilemma” - christensen
Tuesday, September 29, 2009
1. scholarly publishing: it’s no longer about the container.
Tuesday, September 29, 2009
when you make people more relevant than content containers, content industries get disrupted.
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media company response:adjust the physical media
force the cd format
ignore that people...like to make mixes.
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now a *computer* company dominates the music industry.
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science “containers”
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containers grow, and we ignorethe radical shift.
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the “container” is still the “paper”
Tuesday, September 29, 2009
the “container” is still the “paper”
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the network commoditizes...
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registrationcertification
disseminationpreservation
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registrationcertification
disseminationpreservation
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registrationcertification
disseminationpreservation
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someone’s going to crackdistributed peer review.
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2.focusing on the article misses the
shift away from the article.
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@prefix skos: <http://www.w3.org/2004/02/skos/core#> .@prefix sc: <http://purl.org/science/owl/sciencecommons/> .@prefix m: <http://purl.org/commons/record/mesh/> .m:D000001Q00000! skos:broader m:D00000" .m:D000001Q00000! sc:is_qualified_by m:Q00000! .m:D000001Q00000! skos:prefLabel "Calcimycin - administration # dosage".m:D000001Q00000$ skos:broader m:D00000" .m:D000001Q00000$ sc:is_qualified_by m:Q00000$ .m:D000001Q00000$ skos:prefLabel "Calcimycin - adverse effects".m:D000001Q00003" skos:broader m:D00000" .m:D000001Q00003" sc:is_qualified_by m:Q00003" .m:D000001Q00003" skos:prefLabel "Calcimycin - analogs # derivatives".m:D000001Q00003% skos:broader m:D00000" .m:D000001Q00003% sc:is_qualified_by m:Q00003% .m:D000001Q00003% skos:prefLabel "Calcimycin - analysis".m:D000001Q00003& skos:broader m:D00000" .m:D000001Q00003& sc:is_qualified_by m:Q00003& .m:D000001Q00003& skos:prefLabel "Calcimycin - antagonists # inhibitors".m:D000001Q00009' skos:broader m:D00000" .m:D000001Q00009' sc:is_qualified_by m:Q00009' .
Tuesday, September 29, 2009
<people><acquire><leptospira><people><reside in><floodzones>
(computers love this stuff. people, not so much.)
Tuesday, September 29, 2009
so what’s left for publishers?
Tuesday, September 29, 2009
when a layer gets commoditized, value is created through proprietary
services in adjacent layers.
“the law of conservation of attractive profits” - christensen
Tuesday, September 29, 2009
“Technology isn’t hard to copy. Permission to connect is
almost impossible to achieve.”
(seth godin)
Tuesday, September 29, 2009
integrationannotationfederation
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integrationannotationfederation
it’s about the user.Tuesday, September 29, 2009
integrationannotationfederation
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integrationannotationfederation
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coffee
cafe
kopi
cafezinho
koffee
espresso
latte
mocha americano
Tuesday, September 29, 2009
integrationannotationfederation
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Tuesday, September 29, 2009
translation from people, who tell stories, to the web of data
and search engines
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“...we don’t ask what the incentive is for the electrons to leave home. we say that the current results from an emergent property of the system, which we call induction.”
eben moglen
Tuesday, September 29, 2009
“...we don’t ask what the incentive is for the electrons to leave home. we say that the current results from an emergent property of the system, which we call induction.”
The question we ask is ‘what’s the resistance of the wire?’
eben moglen
Tuesday, September 29, 2009
to copying.to format transformation.
to business model change.
Tuesday, September 29, 2009
3. creative commons
(how i learned to stop worrying and love the network effect)
Tuesday, September 29, 2009
analog
allpossible uses of a
work
uses implicating
© law
fair uses
Tuesday, September 29, 2009
digital
*where every use is a copy.
uses implicating
© law
allpossible uses of a work*
fair uses
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Tuesday, September 29, 2009
ignoring the law does not scale.
Tuesday, September 29, 2009
computers
documents
knowledge
tcp/ip
html/http
commons
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three different formats
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international jurisdictions
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licensed objects via google/Yahoo!
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projects
searchlicensing
ccInternational
science commons ccLearn
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http://creativecommons.org/projects/ccplus
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+Tuesday, September 29, 2009
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image from the public library of science
licensed to the public under cc-by-3.0
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4.integrate into the web of data.
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©in relation to data...
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category errors
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is it creative?
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is it creative?
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is it creative?
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Non-Commercial
the problem of...
for data
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Non-Commercial
what’s a commercial useof the data web?
Tuesday, September 29, 2009
Share Alike
the problem of...
for data
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Tuesday, September 29, 2009
Attribution
the problem of...
for data
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waive all rights necessary for data extraction and re-use
no obligations (share-alike, contract) to limit downstream use
request behavior (citation) through norms
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5.interoperate to survive and
flourish.
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exponential content growth
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0
0.25
0.50
0.75
1.00
1990 1994 1998 2002
our brain capacity
Tuesday, September 29, 2009
<people><acquire><leptospira>
is it true? can i trust it? to what does it connect?
Tuesday, September 29, 2009
coffee
cafe
kopi
cafezinho
koffee
espresso
latte
mocha americano
Tuesday, September 29, 2009
coffee
“coffee”
“cafe”
“kopi” http://ontology.foo.org/1234567
converge on common names.
Tuesday, September 29, 2009
Tuesday, September 29, 2009
103 databases - just molecular biology
Tuesday, September 29, 2009
Tuesday, September 29, 2009
select ?gene_name ?process_namewhere{ PropertyValue(?pubmed_record, ?p, mesh:D017966) PropertyValue(?article, sc:identified_by_pmid , ?pubmed_record) PropertyValue(?gene_record, sc:describes_gene_or_gene_product_mentioned_by, ?article) SubClassOf(?protein, some(ro:has_function, some(ro:realized_as, ?process))) SubClassOf(?process, or(go:GO_0007166, some(ro:part_of, go:GO_0007166)) SubClassOf(?protein, some(sc:is_protein_gene_product_of_dna_described_by,?gene_record)) Annotation(?gene_record,rdfs:label,{?gene_name}) Annotation(?process,rdfs:label,?process_name)}
mesh: pyramidal neurons
pubmed: journal articles
entrez gene: genes
go: signal transduction
better answers through better formats:
Tuesday, September 29, 2009
DRD1, 1812 adenylate cyclase activationADRB2, 154 adenylate cyclase activationADRB2, 154 arrestin mediated desensitization of G-protein coupled receptor protein signaling pathwayDRD1IP, 50632 dopamine receptor signaling pathwayDRD1, 1812 dopamine receptor, adenylate cyclase activating pathwayDRD2, 1813 dopamine receptor, adenylate cyclase inhibiting pathwayGRM7, 2917 G-protein coupled receptor protein signaling pathwayGNG3, 2785 G-protein coupled receptor protein signaling pathwayGNG12, 55970 G-protein coupled receptor protein signaling pathwayDRD2, 1813 G-protein coupled receptor protein signaling pathwayADRB2, 154 G-protein coupled receptor protein signaling pathwayCALM3, 808 G-protein coupled receptor protein signaling pathwayHTR2A, 3356 G-protein coupled receptor protein signaling pathwayDRD1, 1812 G-protein signaling, coupled to cyclic nucleotide second messengerSSTR5, 6755 G-protein signaling, coupled to cyclic nucleotide second messengerMTNR1A, 4543 G-protein signaling, coupled to cyclic nucleotide second messengerCNR2, 1269 G-protein signaling, coupled to cyclic nucleotide second messengerHTR6, 3362 G-protein signaling, coupled to cyclic nucleotide second messengerGRIK2, 2898 glutamate signaling pathwayGRIN1, 2902 glutamate signaling pathwayGRIN2A, 2903 glutamate signaling pathwayGRIN2B, 2904 glutamate signaling pathwayADAM10, 102 integrin-mediated signaling pathwayGRM7, 2917 negative regulation of adenylate cyclase activityLRP1, 4035 negative regulation of Wnt receptor signaling pathwayADAM10, 102 Notch receptor processingASCL1, 429 Notch signaling pathwayHTR2A, 3356 serotonin receptor signaling pathwayADRB2, 154 transmembrane receptor protein tyrosine kinase activation (dimerization)PTPRG, 5793 transmembrane receptor protein tyrosine kinase signaling pathwayEPHA4, 2043 transmembrane receptor protein tyrosine kinase signaling pathwayNRTN, 4902 transmembrane receptor protein tyrosine kinase signaling pathwayCTNND1, 1500 Wnt receptor signaling pathway`
Tuesday, September 29, 2009
http://hcls1.csail.mit.edu:8890/sparql/?query=prefix%20go%3A%20%3Chttp%3A%2F%2Fpurl.org%2Fobo%2Fowl%2FGO%23%3E%0Aprefix%20rdfs%3A%20%3Chttp%3A%2F%2Fwww.w3.org%2F2000%2F01%2Frdf-schema%23%3E%0Aprefix%20owl%3A%20%3Chttp%3A%2F%2Fwww.w3.org%2F2002%2F07%2Fowl%23%3E%0Aprefix%20mesh%3A%20%3Chttp%3A%2F%2Fpurl.org%2Fcommons%2Frecord%2Fmesh%2F%3E%0Aprefix%20sc%3A%20%3Chttp%3A%2F%2Fpurl.org%2Fscience%2Fowl%2Fsciencecommons%2F%3E%0Aprefix%20ro%3A%20%3Chttp%3A%2F%2Fwww.obofoundry.org%2Fro%2Fro.owl%23%3E%0A%0Aselect%20%3Fgenename%20%3Fprocessname%0Awhere%0A%7B%20%20graph%20%3Chttp%3A%2F%2Fpurl.org%2Fcommons%2Fhcls%2Fpubmesh%3E%0A%20%20%20%20%20%7B%20%3Fpaper%20%3Fp%20mesh%3AD017966%20.%0A%20%20%20%20%20%20%20%3Farticle%20sc%3Aidentified_by_pmid%20%3Fpaper.%0A%20%20%20%20%20%20%20%3Fgene%20sc%3Adescribes_gene_or_gene_product_mentioned_by%20%3Farticle.%0A%20%20%20%20%20%7D%0A%20%20%20graph%20%3Chttp%3A%2F%2Fpurl.org%2Fcommons%2Fhcls%2Fgoa%3E%0A%20%20%20%20%20%7B%20%3Fprotein%20rdfs%3AsubClassOf%20%3Fres.%0A%20%20%20%20%20%20%20%3Fres%20owl%3AonProperty%20ro%3Ahas_function.%0A%20%20%20%20%20%20%20%3Fres%20owl%3AsomeValuesFrom%20%3Fres2.%0A%20%20%20%20%20%20%20%3Fres2%20owl%3AonProperty%20ro%3Arealized_as.%0A%20%20%20%20%20%20%20%3Fres2%20owl%3AsomeValuesFrom%20%3Fprocess.%0A%20%20%20graph%20%3Chttp%3A%2F%2Fpurl.org%2Fcommons%2Fhcls%2F20070416%2Fclassrelations%3E%0A%20%20%20%20%20%7B%7B%3Fprocess%20%3Chttp%3A%2F%2Fpurl.org%2Fobo%2Fowl%2Fobo%23part_of%3E%20go%3AGO_0007166%7D%0A%20%20%20%20%20%20%20union%0A%20%20%20%20%20%20%7B%3Fprocess%20rdfs%3AsubClassOf%20go%3AGO_0007166%20%7D%7D%0A%20%20%20%20%20%20%20%3Fprotein%20rdfs%3AsubClassOf%20%3Fparent.%0A%20%20%20%20%20%20%20%3Fparent%20owl%3AequivalentClass%20%3Fres3.%0A%20%20%20%20%20%20%20%3Fres3%20owl%3AhasValue%20%3Fgene.%0A%20%20%20%20%20%20%7D%0A%20%20%20graph%20%3Chttp%3A%2F%2Fpurl.org%2Fcommons%2Fhcls%2Fgene%3E%0A%20%20%20%20%20%7B%20%3Fgene%20rdfs%3Alabel%20%3Fgenename%20%7D%0A%20%20%20graph%20%3Chttp%3A%2F%2Fpurl.org%2Fcommons%2Fhcls%2F20070416%3E%0A%20%20%20%20%20%7B%20%3Fprocess%20rdfs%3Alabel%20%3Fprocessname%7D%0A%7D&format=&maxrows=50
turn ugly query code into a link
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Tuesday, September 29, 2009
Tuesday, September 29, 2009
if publishers don’t provide the service, computer companies will.
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Tuesday, September 29, 2009
Tuesday, September 29, 2009
Tuesday, September 29, 2009
the digital commons...
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Tuesday, September 29, 2009
the right to create.
Tuesday, September 29, 2009
law + technology + content + community
Tuesday, September 29, 2009
going back to the beginning of science:it used to belong to all of us.
Tuesday, September 29, 2009
“i propose the seeming paradox that in science, private property is established by
having its substance freely given to others…”
Merton
Tuesday, September 29, 2009
thank you
john d. and catherine t. macarthur foundationewing marion kauffman foundationchdi foundationomidyar networknike, inc.best buy, inc.yahoo!, inc.mountain equipment corporationsergey brin and anne wojcicki
Tuesday, September 29, 2009