It's More Than Just a Drink
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Red Bull Kelsey Gallett ADV 420
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ADV 420 Final Presentation
Transcript of It's More Than Just a Drink
Company Background
• 1987- Austrian company Red Bull GmbH
• “Gives you Wings”• Unethical marketing• Racing Team• 1992: global
markets• Entered US in 1997
Younger audience Increased sales Awareness Involvement Up to Date Competition Power
Why is this campaign necessary?
Budget
Adwords CPC: $2.96 Day: $8,154.86 month: $244,645 Year: $2,935,749
Other Prime TV:
$110,000 Ads: $500,000
Total: $3,545,749.60
Connect Lifestyle Sell Presentation More than just a
drink
Key Performance Indicators
Increased awareness and sponsorships are two key
indicators of success
Current Ad Campaigns
Sponsorship World Rally Car European Soccer
Team New Jersey Soccer
Team
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