It’s in the Bag

Fill her purse with all of her favorite must-haves this May.

Extend Business beyond Mother’s Day Weekend.

Advertising Concept: It’s a purse makeover in this exclusively female focused campaign that works for Mother’s Day or all of May.

Audience Engagement: • Visitors click on the image of the overturned bag to be

directed to the contest entry form. • On the contest page, visitors select all the items they’d like

to win. • Confirmation email includes time-limited offers from all

participating sponsors.

It’s in the Bag

Execute:• May

Sell To:• Multiple Sponsors

Potential Advertisers:• Electronics category: Cameras, Thumb Drives, Cell phone carriers• Sunglass/eyeglass retailers• Cosmetic and accessory boutiques/retailers, day spas, blow dry bars• Purse/wallet retailers• Banks

Unified Database:• Drives registration• Identifies audience selections for future targeting

It’s in the Bag

Campaign: An online contest to reach your female audience by participating in a contest to give away brand sparkly new contents for her handbag…including the bag!

Engagement: Your business will be featured in emails and advertisements, inviting our audience to participate in the contest.

Awareness: Your logo and business information will be highlighted on our It’s in the Bag contest page.

Incentives: Your (category exclusive) limited-time coupon/offer will be included in a confirmation email, delivered immediately upon entry to the contest.

Results: Extend foot traffic and sales beyond Mother’s Day by reaching women with limited-time coupon/offers for their favorite purse must-haves.

It’s in the Bag

You receive:• Your logo/link on the It’s in the Bag contest page on our website• Your logo/link included in emails to database members promoting the

contest• Your coupon/offer appears immediately upon entry in the online contest• Foot traffic to your location to redeem special offer• On-air/in-print promotion for It’s in the Bag contest• Banner ads promoting contest on our website

You provide:• Special offer for confirmation email • Prize

Promotional Value: $ _____ Your Investment: $ _____

Sales Sheet

It’s in the Bag