It’s All About the Items
Transcript of It’s All About the Items
It’s All About the Items Thursday, Jan 10, 2012
2:00 pm EST
Perry Allison VP, Marketing & Sales BiddingForGood
Scott Merrin, President Silent Partners
Who is BiddingForGood?
• The leading auction platform serving schools and nonprofits
• Proven track record:
• 6,400 customers
• 18,000+ online auctions run
• $170 million raised
• Founded in 2003
What we will discuss in this webinar:
1. Why bring your auction online?
2. Our Item Acquisition Tools and Best Practices
3. What we’ve learned about what sells
4. Our New Premium Procurement Solution
5. How it all comes together for you
Introducing the “Anytime Anywhere” Auction
A fundraising auction that allows bidders to bid from anywhere on whatever device they are using. These auctions take place everywhere: online, at school events, at galas, golf tournaments, in stadiums, and even at walk-a-thons.
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Why Anytime/Anywhere Auctions
Extend your fundraiser beyond one night
Expand your reach beyond event attendees
Branded auction website provides
money-raising features:
• Pre-event promotion
• Sponsorships
• Cash donation
• Ticket sales
• Refer-a-friend
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Our expertise • Online and mobile bidding auctions run: 18,000
• Items sold on BiddingForGood: 1.5 million
• % of items listed that sell: 75%
• Average # items sold per auction: 100
• Average sale price per item: $125
TIP
How we help… Item Acquisition Tools
• Track your progress • Use the provided sample letters and templates • Get exclusive tips and guidance
• Get access to Merchant Lists of
businesses that are likely to donate (available in top 20 U.S. metros)
Also includes volunteer and task management tools!!
Underwrite Costs
Add Variety & Value
Risk Free
“BiddingForGood secured over $2,000 of
donated items for our auction, which were
essential to achieving our goal.” - Lesley Ellis School
“BiddingForGood was so easy to use and the staff
was so clear and friendly in getting our items online
and getting us donated items, which covered our
entire initial fee.” - Puttin’ on Productions
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How we help… Instant Items
What we’ve learned… items that sell
Unique items and experiences
Homegrown or fund-a-need items will resonate within your immediate community
Introducing our new Premium Procurement Partner
HOW DOES IT WORK? SIMPLY. AND WITHOUT RISK.
YOUR LETTER
OUR DATABASE
GREAT DONATIONS
+ =
What kinds of items? • International and Domestic Travel
5-STAR HOTELS
AIRLINES & CRUISES
• Entertainment and Sports AUTOGRAPHED MEMORABILIA FROM CELEBRITIES AND ATHLETES;
VIP TICKETS TO SHOWS SUCH AS DANCING WITH THE STARS; LATE NIGHT WITH LETTERMAN; AND GAME SHOWS
• Health and Beauty MAC, LA PRAIRIE, OPI, PHILOSOPHY, NEUTROGENA
• Local TOP RATED RESTAURANTS, SPORTING EVENTS, ENTERTAINMENT VENUES, SPAS & BOUTIQUES, FOURSOMES OF GOLF
Celebrity Items For Your Catalogue
..and brand name items!
Here’s your chance to experience
Paris with a fabulous two-night stay
in a Deluxe Double Room including
breakfast at the Hotel Le Bristol
Value: $2,900!
Experience the phenomenal
wonders of Hawaii with a three
night stay in Ocean View
Accommodations at The Grand
Wailea Resort Hotel and Spa in Maui
Value: $2,700!
LE BRISTOL HOTEL PARIS, FRANCE
GRAND WAILEA MAUI, HAWAII
The proof is in the
pudding…
WE GUARANTEE THAT THE
PROCEEDS FROM OUR ITEMS
WILL MORE THAN COVER OUR FEE!
IF THEY DON'T,
WE PAY YOU THE DIFFERENCE!
How does this all work together?
• Item acquisition tools
• Best Practices
• Instant Items
• Robust Online Auction platform
Add the premium procurement service and grow
the proceeds of your auction.
Everyone Wins
What you should do next?
Special Offer for all webinar attendees:
$250 discount to BiddingForGood customers who sign up to the premium procurement service by Jan 31, 2013.
You will receive a follow-up email where you can indicate your interest in learning more about running an online or mobile bidding auction and in the premium procurement
service.
One more idea: Read or subscribe to our blog at goodness.biddingforgood.com.
Questions?
Thank you for joining us!