SUPPLIER STOREFRONTS

AGENDASUPPLIER STOREFRONTS

iTradeNetwork

Why online?

Supplier StoreFront

Service as a Software

Contents

ITRADENETWORKWHO WE ARE

Hospitality expertise

Privately owned, profitable and growing

Global network of over 6,000 operators and suppliers

UK based hosting and support

Software as a Service (SaaS)

Customisable solutions

A provider of cloud-based purchasing solutions

Working with some of the biggest global brands

Over 70% of our orders are placed out of office hours

Gary Squire, Group Marketing Director

Matthew Clarke

ITRADENETWORKWHO WE ARE

SUPPLIERS Click logo to view case study

SUPPLIERSOPERATORS

Working with some of the biggest global brands

ITRADENETWORKWHO WE ARE

Click logo to view case study

UK online retail share more than doubled in 5 years

WHY ONLINE?A GROWING MARKET

Source: ONS

Internet sales as a share of all retail

New online entrants: New competitor offering:

WHY ONLINE?LATE ADOPTION

Can you afford to get left behind?

Late adoption of online can lead to failure

Change can be swift and brutal:

WHY ONLINE?LATE ADOPTION

Hospitality operators are already online

find products, equipment, services and suppliers online.

WHY ONLINE?HOSPITALITY SECTOR

85%

72%

61%

spend more than 6 hours a week online for work.

purchase products for work online.

Source: Big Hospitality Technology Survey 2012

Hospitality operators demand convenience

WHY ONLINE?CONVENIENCE & FLEXIBILITY

Convenience was the most important reason for purchasing online.

Successful businesses recognise the importance of giving customers choice.

Over 70% of our orders are placed out of office hours

Gary Squire, Group Marketing Director

Matthew Clark

““”

Source: Caterer & Hotelkeeper 2012

WHY ONLINE?CUSTOMERS WANT ONLINE

of operators who didn’t already, said that they would use online ordering, if offered.

If you don’t offer online, someone else will…

of suppliers said are considering implementing online ordering.

58%

49%

Source: Reed Business Insight – Procurement Research 2012

WHY ONLINE?TELESALES OR ONLINE?

A number of benefits over traditional ordering

Access to the decision maker

Buyer has visibility of your full range

‘In buying mode’ - more likely to be persuaded by offers

Spend more time browsing than on the phone

Buyer can see offers at the point of purchase

Enable you to use your telesales team more effectively

STOREFRONTWHAT IS IT?

Creating a new channel to sell your products

A branded website to sell directly to your customers:

Customised branding and URL

Complete control of content

Product information and images

Dynamic promotions engine

Real-time stock checking

Mobile and tablet compatible

Fully hosted and backed-up

Hosted brochures with page-turning

STOREFRONTA TOUR

Click to view a StoreFronts tour

Increase your sales using targeted promotions

STOREFRONTBOOST YOUR SALES

A powerful promotional tool which increases sales:

Average supplier sees an 8% sales increase

Target non-stockists, geographies, channels

Run promotions to different groups simultaneously

A complete range of promotional tools

STOREFRONTPROMOTIONS TOUR

Click to view promotions tour

Design studio

Customer Support

Email marketing

Reporting

Technical

Account management

STOREFRONTSOFTWARE AS A SERVICE (SaaS)

Launch campaign

ADDITIONAL SUPPORTACCOUNT MANAGEMENT

A partnership to help you achieve full potential

Regular operation and review meetings will mean a true partnership.

Continuous development

Assistance, training and setup

Advice, webinars and support

ADDITIONAL SUPPORTCUSTOMER SUPPORT

Customer support for you and your customers

Dedicated technical helpline for all online support.

UK based Customer Relationship Unit

Inbound customer and head office queries

Available Monday to Friday (09:00-17:00)

ADDITIONAL SUPPORTTECHNICAL

Expert technical support at every step

24/7 technical support and hosting means your customers are safe and secure:

Highest levels of security (same as bank websites)

Tier 3 data centres (highest level in UK)

2 data UK based data centres ensure no drop-out

Availability 99.9% of the time

Integration into other hospitality systems

ADDITIONAL SUPPORTLAUNCH CAMPAIGN

Create awareness and drive engagement

Once customers start online ordering they remain loyal to it.

Pre-launch email awareness campaign.

Launch campaign including emails and PR / advertorials in partner media.

Post launch emails to drive engagement.

*iTradeNetwork can not guarantee the level of exposure in all trade press

ADDITIONAL SUPPORTEMAIL MARKETING

Email marketing to boost sales

Continued email campaigns to promote offers or target specific customer groups

Bespoke promotional email campaigns.

Use your data to target customer segments.

Broadcast and tracking and reporting of results.

We achieve average open rates above industry average.

‘Click to order’ technology

Professionally designed promotions

ADDITIONAL SUPPORTDESIGN STUDIO

Effective online promotions that stand-out will increase your sales:

Design of onsite promotions.

Uploading of promotional literature.

Design of brand owner promotions.

Reporting improves understanding and profits

ADDITIONAL SUPPORTREPORTING

Comprehensive reporting suite plus bespoke reports:

Bespoke Google Analytics to better understand customer

Auditing functions that enable you to see what out of stock items that customers tried to purchase.

Reporting functions don’t slow the live site.

STOREFRONTSUPPLIER BENEFITS

STOREFRONTCUSTOMER BENEFITS

STOREFRONTWHY OUTSOURCE?

There are significant benefits in outsourcing

There are security issues and costs that may not be immediately obvious to your business:

Servers and hosting

Bandwidth

IT development

Helpdesk support

Design

Costs: Security:

Security – how will you protect from ERP system attacks

How are orders secured if there is a problem between website and system

Damage to your reputation if something goes wrong

SUPPLIER STOREFRONTSSUMMARY

Summary

Online purchasing is growing

Expert hospitality knowledge

Easy to use systems that take the hassle out of purchasing

Fully outsourced, complete service offering

Technically robust

Proven to increasing sales and reduce costs

SUPPLIER STOREFRONTSCONTACT US

Contact Us

supplierstorefronts.co.uk

0845 120 7525

enquiries@itradenetwork.com

youtube.com/user/iTradeNetworkEU

@itradenetworkeu

linkedin.com/company/itradenetwork-europe