iTouch Repair - Digital Marketingres.cloudinary.com/general-assembly-profiles/image/... ·...
Transcript of iTouch Repair - Digital Marketingres.cloudinary.com/general-assembly-profiles/image/... ·...
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Digital MarketingBy Camila Manjarres
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WHO ARE WE
Retail business located in the DMV area for over 10 years. It is now mainly focused on cell phone repair and it also offers a mix of
Retail Products Services
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TARGET CUSTOMER
TINA PEREZThe overachiever
Age Occupation Status Location21 Student Single DC
Bio
Tina is a student at George Washington Universitywho is finishing her Bachelors degree inEconomics. She is very dedicated and focused onher studies and she is an intern at a multilateralorganization. She loves to stay connected and shegets very frustrated when her apple gadgetsmalfunction. She is motivated by price, convenienceand speed.
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TARGET CUSTOMER
NICK SMITHThe successful business man
Age Occupation Status Location34 Entrepreneur Married Rockville, MD
BIO
Nick is business owner of a construction companywith 20 employees. He is married and has 2 kids.He is a very proactive and goal-oriented individualand he is currently expanding his company to otherstates with a new business partner. He needs to beconnected 24/7 to monitor the business and getsfrustrated when his monitoring tools fail. He ismotivated by comfort, quality and speed.
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BrandAwareness
OBJECTIVE
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632Likes
39Followers
307Followers
9Subscribers
DIGITAL PRESENCE
BRAND AWARENESS
Increase to 1,000 followers on FB and IG in 6 months.Increase social media reach and engagement by 20%
• Promoting the page by creating paid ad campaigns• Providing relevant content related to technology and our services in
the selected social media channels
KPIs
TACTICS
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Tactic > Paid Ad Campaign
BRAND AWARENESS
PROMOTIONS PAID AD CAMPAIGN5,298Reached
3,9685,0471,756
ReachedBoosted post
Website Promotion
Page Promotion
7 daysAvg. Promotion Lenght
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Tactic > Social Media Content
BRAND AWARENESSBEFORE
AFTER
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Tactic > Social Media Content
BRAND AWARENESS
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BRAND AWARENESS
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BRAND AWARENESS
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WebsiteTraffic
OBJECTIVE
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Avg. Monthly Sessions
WEBSITE TRAFFIC
TRAFFIC OVERVIEW
KPIs
TACTIC
Increase by 13% organic website traffic
Improve SEO
37%
63%
2,188
Avg. MonthlyBudget CPC
Organic Vs Paid
$3,500
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WEBSITE TRAFFIC
Tactic > SEO
HMTL Pages Analysis
60
5
4942
17
7
00
22
88
5158
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Tittle MetaDescription H1 H2OK above none
40% 95% 51% 58%
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LeadConversion
OBJECTIVE
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LEAD CONVERSION
DEMOGRAPHICS
KPIs
TACTIC
Increase returning visitors by 20%
Execute email marketing campaignImprove UX design on scheduling tool
Man54%
Woman46%
27%
33%
16%
13%
11% 18‐24
25‐34
35‐44
45‐54
55+
Gender Age
DC60%
MD9%
VA29%
Other2%
Location
New75%
Returning25%
Type
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Tactic > Email Marketing
LEAD CONVERSION
CTA
9,000Current Email List
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Tactic > UX Design
LEAD CONVERSIONAbility to pre-pay repair services when booking an appointment
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Tactic > UX Design
LEAD CONVERSIONAbility to check repair status
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Questions?