1. VIRTUAL WORLDSGreenwich Team 4Alexandra BayetChristina AlvaradoAtman BhesdadiyaAnastasia ToumazouDaniel MarczinekJargalan AmarsaikhanAvatarina

2. SALESe.g. Miss SixtyPUBLIC * STARDOLL 3. BRANDING, ADVERTISING & CR e.g. AUDI PUBLIC * 3D CITY 4. EDUCATION & RESEARCHe.g. Edinburgh UniversityPUBLIC * SECOND LIFE 5. INTERNAL * T- SYSTES MMSPUBLIC * HABBORECRUITMENTe.g. Manpower 6. INTERNAL * T- SYSTES MMS PUBLIC * ACTIVEWORLDSCOLLABORATIONe.g. IBM 7. TRAININGe.g. IBM (Academy of Technology) PUBLIC * SECOND LIFEINTERNAL * T- SYSTES MMSYou can hear live the teacher speaking,you can raise your hand to ask a questionor you can text your question .I found the environment very interesting.Athina Chimaridou - IBM Employee Cyprus 8. INTERNAL * T- SYSTES MMSPUBLIC * SECOND LIFENEW EMPLOYEE ORIENTATION e.g. Super Buy 9. SIMULATION e.g. US Marine CorpsPUBLIC * OPENSIM INTERNAL * T- SYSTES MMSInternal virtual worlds areused for training-simulation75% of the time.Tobias Dreher T-SystemsLearning & Knowledge Consultant 10. INTERNAL * T- SYSTES MMSPUBLIC * SECOND LIFEDEVELOPMENTe.g. Palomar Hospital 11. INTERNAL * T- SYSTES MMS PUBLIC * SECOND LIFEe.g. T-Systems @ CEBITHybrid Events 12. IBM ONE COMPANY, SIX WORLDS PlatformSelection considerationsUse in IBM EnterpriseActive Worlds Scalable EventsForterraQuick on-boarding & Voice integrationPilot deployment for early adopters includes teamOLIVE Pre-built spaces & presentation facilities meetings & small eventsOpenSim Familiar interface for Second Life users Meetings, small events, Brainstorming, Community,Wide scope for IBM community Translation, 2D-3D integration, Regioninvolvement & contribution Interoperability, Data-center modelling &BSD licensing: Anyone can get involved managementin developmentSecond Life Publicly accessible and familiar to some Events and meetings, Employee orientation,usersLearning, Business rehearsals, Serious games,Scalable Systems management, Interoperability with OpenSimVoice integrationTorqueSimple interface Remote mentoring, Small events, Brainstorming, 2D-Quick on-boarding3D integrationHigh fidelityData center modelingLow workstation requirementsControl for 2D integrationUnity3D Web browser based deployment Proof-of-concepts: Demonstrate 2-3D integration &Light weight & customizableinteroperability between worlds 13. BENEFITS Sky is the limitGeorge Georgiou - IBM Director Cyprus24 hour learningDisabled people can play as otherscould not experience the war.In the future,Highly involvingMichalis Similis DITS Officerdue to the economic crisis, we might use it to manage teamsCost saving IBM.comReal-time No location constratintsImmersive Increase knowledge resources & capabilitiesTime savingHelp to prevent real-life errorsUtilization of roomIncreased Intimacy & geographical brand coverageFlexible teamwork- Individual view on environmentGreen workplace 14. ISSUES "It is addictive as hell!George Kyriakoullis, - Computer Scientist DITS OfficerTechnologicalOrganisationalConfidentialitySlow broadband Employee technical skillsSlow computers Employee adoptionRedesign information systemTrust establishmentIT securityLess loyaltyUnreliable systems Lack of controlIncompatible networks Less real-world interactionTraffic congestions Limited target audienceViabilityLegal CulturalConfidentiality AddictionCopyright infringementIdentity issuesEthicsLack non-verbal cues 15. VIRTUAL WORLDS SO WHAT?Tobias Dreher & Claus Lehman, Anonymous, who works for a London-T-Systems Multimedia Solutionsbased new media design companyGmbhwith 25 years of experienceDevelopment and utilization of Virtual Virtual worlds in business is dead, stoneWorlds is still at starting pointdead. It died about 4 years agoCurrently experiencing quick recovery for if you are doing an assignment onroughly a year since 2007/2008 decline virtual worlds and business, your Masters should be in History and not BusinessIBM and Intel are strong change driversInteractive website integration in 2011 hasbecome a big advantageTHE TEAMAGREES WITH 16. REFERENCES Secondary ResearchKimble, Chris, Barlow, Alexis and Li, Feng, Effective Virtual Teams through Communities of Practice (September 2000). Strathclyde Business SchoolManagement Science Working Paper No. 2000/9. pp, 5-13Available at SSRN: http://ssrn.com/abstract=634645 orhttp://dx.doi.org/10.2139/ssrn.634645Seshasai, Satwik, Malter, Alan J. and Gupta, Amar, The Use of Information Systems in Collocated and Distributed Teams: A Test of the 24-HourKnowledge Factory (September 21, 2006). Eller College of Management Working Paper No. 1034-06. Pp, 10-32. Available at SSRN:http://ssrn.com/abstract=935106 or http://dx.doi.org/10.2139/ssrn.935106OECD (2011), Virtual worlds: IMMERSIVE ONLINE PLATFORMS FOR COLLABORATION, CREATIVITY AND LEARNING.OECDDIGITAL ECONOMY PAPERS, No 184. OECD Publishing. Available at: http://search.proquest.com/docview/874045972?accountid=78988 Centaur Communications Ltd (2007), GLOBAL TRENDS?- VIRTUAL B2B: You only live twice. Brand Strategy, 14-15. Available at:http://search.proquest.com/docview/224179527?accountid=78988Saggi Nevo, Dorit Nevo and Erran Carmel (2012). Unlocking the Business Potential of Virtual Worlds MITSloan Management Review. Accessed in19th April 2011at http://sloanreview.mit.edu/the-magazine/2011-spring/52311/unlocking-the-business-potential-of-virtual-worlds/ Second Life, 2012. Coca Cola Product s. Second Life M arket Place. Available at : ht t ps ://market place.secondlife.com/product s /s earch?s earch%5Bcat egory_id%5D&s earch%5Bmat urit y_level%5D=G&s earch%5Bkeyw ords %5D=coca+ cola [Acces s ed 24 April 2012].Sherman Aliza (2011) Virtual Worlds: Immersive Training, Collaboration and Meetings GigaOM. Accessed on 19th April, 2012 athttp://gigaom.com/collaboration/virtual-environments-for-training-collaboration-and-meetings/Ives and Junglas (2008). APC Forum: Business Implications of Virtual Worlds and Serious Gaming. MIS Quarterly Executive Vol. 7 No. 3 / Sep 2008. (PDF).Cherbakov, L., Bruneer, R., Smart, R. and Lu, C., 2009. Virtual SpacesEnabling Immersive Collaborative Enterprise, Part 1: Introduction to theopportunities and technologies, IBM [online] Available at: [Accessed 18 April 2012]Korolov, M., 2009. IBM: four OpenSim regions for $50,000, HypergridBusiness, [online] Available at: http://www.hypergridbusiness.com/2009/07/ibm-offers-four-opensim-regions-for-50000/ [Accessed 19April 2012] 17. REFERENCES - Interviews George Georgiou. 2012. How virtual world is being used by IBM, Interview by Natasa Toumazou, [Telephone Conference] Nicosia and London, Cyprus, 5 April 2012. Athina Chimaridou. 2012. How virtual worlds is being used by IBM, Interview by Natasa Toumazou [Telephone Conference] Nicosia and London, 5 April 2012. George Kyriakoullis . 2012. Have you ever used virtual world and how?, Interview by Panagiota Toumazou [Face to face interview] Nicosia, 4 April 2012. Michalis Simillis , 2012. Have you ever used virtual world and how?, Interview by Panagiota Toumazou [Face to