ITILSERVICE DESIGNBased on ITIL v3 Service Design publication

Marvin Siraitmarvinsirait@gmail.comDecember 2016

Topics

Service Design

Introduction

Service management as a practice

Service design principles

Service design processes

Service design technology-related activities

Organizing for service design

Technology considerations

Implementing service design

Challenges, critical success factors and risk

Service Design

Introduction

Overview

Context

Purpose

Usage

Service management as a practice

What is service management

What are services

Functions and processes across the Lifecycle

Service design fundamentals

Service design principles

Goals

Balanced design

Identifying service requirements

Identifying and documenting business

requirements and drivers

Design activities

Design aspects

The subsequent design activities

Design constraints

Service oriented architecture

Business service management

Service design models

Service design processes

Service catalogue management

Service level management

Capacity management

Availability management

IT service continuity management

Information security management

Supplier management

Service design technology-related

activities

Requirements engineering

Data and information management

Application management

Organizing for service design

Functional roles analysis

Activity analysis

Skills and attributes

Roles and responsibilities

Technology considerations

Service design tools

Service management tools

Implementing service design

Business impact analysis

Service level requirements

Risks to services and processes

Implementing service designs

Measurement of service designs

Challenges, critical success factors and risk

Challenges

Risks

Introduction• The primary objective of Service Management is to

ensure that the IT services are aligned to the business needs and actively support them

• The main aim of Service Design is to design IT services, together with the governing IT practices, processes and policies, to realize the strategy and to facilitate the introduction of these services into the live environment ensuring quality service delivery, customer satisfaction and cost-effective service provision

Service management as a practice• A service is a means of delivering value to customers by

facilitating outcomes customers want to achieve without the ownership of specific costs and risks

• Service Management is a set of specialized organizational capabilities for providing value to customers in the form of services.

Functions and Process• Functions:

• units of organizations specialized to perform certain types of work and responsible for specific outcomes

• self-contained, with capabilities and resources necessary for their performance and outcomes

• have their own body of knowledge, which accumulates from experience• provide structure and stability to organizations.

• Process• examples of closed-loop systems because they provide change and

transformation towards a goal, and utilize feedback for self-reinforcing and self-corrective action

• Characteristics:• Measurable• Specific results• Customers• Responds to specific event

Service design fundamentals• Main purpose of the Service Design stage of the lifecycle is the

design of new or changed services for introduction into the live environment.

• Five individual aspects of service design:• New or changed services• Service Management systems and tools, especially the Service Portfolio,

including the Service Catalogue• Technology architecture and management systems• The processes required• Measurement methods and metrics.

• 4 Ps of service design:• People• Processes• Products (services, technology and tools)• Partners (suppliers, manufacturers and vendors)

Service design fundamentals• Benefits of good service design practice:

• Reduced Total Cost of Ownership (TCO)• Improved quality of service• Improved consistency of service• Easier implementation of new or changed services• Improved service alignment• More effective service performance• Improved IT governance• More effective Service Management and IT processes• Improved information and decision-making

Service design fundamentals• Processes within service design

• Service Catalogue Management: to ensure that a Service Catalogue is produced and maintained, containing accurate information on all operational services and those being prepared to be run operationally

• Service Level Management: negotiates, agrees and documents appropriate IT service targets with representatives of the business, and then monitors and produces reports on the service provider’s ability to deliver the agreed level of service

• Capacity Management: to ensure that cost-justifiable IT capacity in all areas of IT always exists and is matched to the current and future agreed needs of the business, in a timely manner

• Availability Management: to ensure that the level of service availability delivered in all services is matched to, or exceeds, the current and future agreed needs of the business, in a cost-effective manner

• IT Service Continuity Management: to ensure that the required IT technical and service facilities (including computer systems, networks, applications, data repositories, telecommunications, environment, technical support and Service Desk) can be resumed within required, and agreed, business timescales

• Information Security Management: to align IT security with business security, and ensure that information security is effectively managed in all service and Service Management activities

• Supplier Management: to manage suppliers and the services they supply, to provide seamless quality of IT service to the business, ensuring value for money is obtained.

Service design principles• Role:

• The design of appropriate and innovative IT services, including their architectures, processes, policies and documentation, to meet current and future agreed business requirements.

• Must consider these aspects:• Business process• Service• SLA/SLR• Infrastructure• Environment• Data Applications• Support Services• OLA and contracts• Support teams• Suppliers

Service design principles• Main goals and objectives of service design:

• Design services to satisfy business objectives, based on the quality, compliance, risk and security requirements, delivering more effective and efficient IT and business solutions and services aligned to business needs by coordinating all design activities for IT services to ensure consistency and business focus

• Design services that can be easily and efficiently developed and enhanced within appropriate timescales and costs and, wherever possible, reduce, minimize or constrain the long-term costs of service provision

• Design efficient and effective processes for the design, transition, operation and improvement of high-quality IT services, together with the supporting tools, systems and information, especially the Service Portfolio, to manage services through their lifecycle

• Identify and manage risks so that they can be removed or mitigated before services go live

• Design secure and resilient IT infrastructures, environments, applications and data/information resources and capability that meet the current and future needs of the business and customers

Service design principles• Main goals and objectives of service design:

• Design measurement methods and metrics for assessing the effectiveness and efficiency of the design processes and their deliverables

• Produce and maintain IT plans, processes, policies, architectures, frameworks and documents for the design of quality IT solutions, to meet current and future agreed business needs

• Assist in the development of policies and standards in all areas of design and planning of IT services and processes, receiving and acting on feedback on design processes from all other areas and incorporating the actions into a continual process of improvement

• Develop the skills and capability within IT by moving strategy and design activities into operational tasks, making effective and efficient use of all IT service resources

• Contribute to the improvement of the overall quality of IT service within the imposed design constraints, especially by reducing the need for reworking and enhancing services once they have been implemented in the live environment.

Service design principles• Balanced Design

• Functionality• Resource• Schedules

Identifying service requirements• Service Design must consider all elements of the service by taking a

holistic approach to the design of a new service.• The scalability of the service to meet future requirements, in support of the long-

term business objectives• The business processes and business units supported by the service• The IT service and the agreed business functionality and requirements• The service itself and its Service Level Requirement (SLR) or Service Level

Agreement (SLA)• The technology components used to deploy and deliver the service, including the

infrastructure, the environment, the data and the applications• The internally supported services and components and their associated

Operational Level Agreements (OLAs)• The externally supported services and components and their associated

underpinning contracts, which will often have their own related agreements and/or schedules

• The performance measurements and metrics required• The legislated or required security levels

Identifying and documenting requirements and drivers• Information on the requirements of existing services

• New facilities and functionality requirements• Changes in business processes, dependencies, priorities, criticality and impact• Changes in volumes of service transactions• Increased service levels and service level targets due to new business driver, or reduced

for old services, lowering priority for those due for replacement• Additional needs for Service Management information.

• Information on the requirements of new services:• Facilities and functionality required• Management information required and management needs• Business processes supported, dependencies, priorities, criticality and impact• Business cycles and seasonal variations• Service level requirements and service level targets• Business transaction levels, service transaction levels, numbers and types of users and

anticipated future growth• Business justification, including the financial and strategic aspects• Predicted level of change, e.g. known future business requirements or enhancement• Level of business capability or support to be provided, e.g. local business-based support.

Design activities• Requirements collection, analysis and engineering to ensure that business

requirements are clearly documented and agreed• Design of appropriate services, technology, processes, information and

process measurements to meet business requirements• Review and revision of all processes and documents involved in Service

Design, including designs, plans, architectures and policies• Liaison with all other design and planning activities and roles, e.g. solution

design• Production and maintenance of IT policies and design documents, including

designs, plans, architectures and policies• Revision of all design documents, and planning for the deployment and

implementation of IT strategies using ‘roadmaps’, programmes and project plans

• Risk assessment and management of all design processes and deliverables• Ensuring alignment with all corporate and IT strategies and policies.

Design activities• Inputs:

• Corporate visions, strategies, objectives, policies and plans, business visions, strategies, objectives and plans, including Business Continuity Plans (BCPs)

• Constraints and requirements for compliance with legislated standards and regulations

• IT strategies and strategic documents (from Service Strategy)• Measurement tools and techniques.

Design activities• Deliverables:

• Suggested revisions to IT strategies and policies• Revised designs, plans and technology and management architectures,

including:• The IT infrastructure and infrastructure management and environmental strategy,

designs, plans, architectures and policies• The applications and data strategies, designs, plans, architectures and policies

• Designs for new or changed services, processes and technologies• Process review and analysis reports, with revised and improved processes

and procedures• Revised measurement methods and processes• Managed levels of risk, and risk assessment and management reports• Business cases and feasibility studies, together with Statements of

Requirements (SORs) and Invitations to Tender (ITTs)• Comments and feedback on all other plans• Business benefit and realization reviews and reports.

Design aspects• Service solutions, including all of the functional requirements,

resources and capabilities needed and agreed• Service Management systems and tools, especially the

Service Portfolio for the management and control of services through their lifecycle

• Technology architectures and management architectures and tools required to provide the services

• Processes needed to design, transition, operate and improve the services

• Measurement systems, methods and metrics for the services, the architectures and their constituent components and the processes.

Design aspects1. Designing service solutions2. Designing supporting system3. Designing technology architectures4. Designing processes5. Design of measurement systems and metrics

Service design processes• Service catalogue management• Service level management• Capacity management• Availability management• IT service continuity management• Information security management• Supplier management

Service catalogue management• Purpose:

• To provide a single source of consistent information on all of the agreed services, and ensure that it is widely available to those who are approved to access it.

• Goal:• to ensure that a Service Catalogue is produced and maintained, containing

accurate information on all operational services and those being prepared to be run operationally.

• Objective:• To manage the information contained within the Service Catalogue, and to

ensure that it is accurate and reflects the current details, status, interfaces and dependencies of all services that are being run, or being prepared to run, in the live environment.

Service catalogue management• Scope:

• Definition of the service• Production and maintenance of an accurate Service Catalogue• Interfaces, dependencies and consistency between the Service

Catalogue and Service Portfolio• Interfaces and dependencies between all services and supporting

services within the Service Catalogue and the CMS• Interfaces and dependencies between all services, and supporting

components and Configuration Items (CIs) within the Service Catalogue and the CMS.

Service catalogue management• Aspects:

• Business (customer view)• Technical (not customer view)

• Activities:• Agreeing and documenting a service definition with all relevant parties• Interfacing with Service Portfolio Management to agree the contents of the Service

Portfolio and Service Catalogue• Producing and maintaining a Service Catalogue and its contents, in conjunction with

the Service Portfolio• Interfacing with the business and IT Service Continuity Management on the

dependencies of business units and their business processes with the supporting IT services, contained within the Business Service Catalogue

• Interfacing with support teams, suppliers and Configuration Management on interfaces and dependencies between IT services and the supporting services, components and CIs contained within the Technical Service Catalogue

• Interfacing with Business Relationship Management and Service Level Management to ensure that the information is aligned to the business and business process.

Service level management• Goal:

• To ensure that an agreed level of IT service is provided for all current IT services, and that future services are delivered to agreed achievable targets.

• Purpose:• to ensure that all operational services and their performance are

measured in a consistent, professional manner throughout the IT organization, and that the services and the reports produced meet the needs of the business and customers.

Service level management• Activities:

• Designing SLA frameworks• Determine, document and agree requirements for new services and produce

SLRs• Monitor service performance against SLA• Collate, measure and improve customer• Satisfaction• Review and revise underpinning• agreements and service scope• Produce service reports• Conduct service reviews and instigate• improvements within an overall SIP• Review and revise SLAs, service scope• and underpinning agreements• Develop contacts and relationships• Complaints and compliments

Service level management• SLA frameworks:

• Service-based SLA (covers one service for all customers of that service)

• Customer-based SLA (agreement with an individual customer group, covering all the services they use)

• Multi level SLA• Corporate level• Customer level• Service level

Service level management• Inputs:

• Business information• Business impact analysis• Business requirements• The strategies, policies and constraints from Service Strategy• The Service Portfolio and Service Catalogue• Change information• CMS: containing information on the relationships between the

business services, the supporting services and the technology• Customer and user feedback, complaints and compliments

Service level management• Outputs:

• Service reports• Service improvement plan (SIP)• Service quality plan• Document templates• Service level agreements (SLA)• Service level requirements (SLR)• Operational level agreements (OLA)• Reports on OLAs and underpinning contracts• Service review meeting minutes and actions• SLA review and service scope review meeting minutes• Revised contracts

Capacity management• Goal:

• To ensure that cost-justifiable IT capacity in all areas of IT always exists and is matched to the current and future agreed needs of the business, in a timely manner’.

• Sub process:• Business capacity management

• translates business needs and plans into requirements for service and IT infrastructure, ensuring that the future business requirements for IT services are quantified, designed, planned and implemented in a timely fashion

• Service capacity management• management, control and prediction of the end-to-end performance and

capacity of the live, operational IT services usage and workloads• Component capacity management

• management, control and prediction of the performance, utilization and capacity of individual IT technology components

Capacity management• Proactive activities

• Pre-empting performance issues by taking the necessary actions before they occur

• Producing trends of the current component utilization and estimating the future requirements, using trends and thresholds for planning upgrades and enhancements

• Modeling and trending the predicted changes in IT services, and identifying the changes that need to be made to services and components of the IT infrastructure and applications to ensure that appropriate resource is available

• Ensuring that upgrades are budgeted, planned and implemented before SLAs and service targets are breached or performance issues occur

• Actively seeking to improve service performance wherever it is cost-justifiable

• Tuning and optimizing the performance of services and components.

Capacity management• Reactive activities

• Monitoring, measuring, reporting and reviewing the current performance of both services and components

• Responding to all capacity-related ‘threshold’ events and instigating corrective action

• Reacting to and assisting with specific performance issues

Availability management• Goal:

• To ensure that the level of service availability delivered in all services is matched to or exceeds the current and future agreed needs of the business, in a cost-effective manner.

• Purpose:• to provide a point of focus and management for all availability-related issues, relating to both

services and resources, ensuring that availability targets in all areas are measured and achieved.

• Objectives:• Produce and maintain an appropriate and up-to-date Availability Plan that reflects the

current and future needs of the business• Provide advice and guidance to all other areas of the business and IT on all availability-

related issues• Ensure that service availability achievements meet or exceed all their agreed targets, by

managing services and resources-related availability performance• Assist with the diagnosis and resolution of availability related incidents and problems• Assess the impact of all changes on the Availability• Plan and the performance and capacity of all services and resources• Ensure that proactive measures to improve the availability of services are implemented

wherever it is cost-justifiable to do so.

Availability management• Activities:

• Reactive activities: the reactive aspect of Availability Management involves the monitoring, measuring, analysis and management of all events, incidents and problems involving unavailability. These activities are principally involved within operational roles.

• Proactive activities: the proactive activities of Availability Management involve the proactive planning, design and improvement of availability. These activities are principally involved within design and planning roles.

• Level:• Service availability: involves all aspects of service availability and

unavailability and the impact of component availability, or the potential impact of component unavailability on service availability

• Component availability: involves all aspects of component availability and unavailability.

IT Service continuity management• Goal:

• to support the overall Business Continuity Management process by ensuring that the required IT technical and service facilities (including computer systems, networks, applications, data repositories, telecommunications, environment, technical support and Service Desk) can be resumed within required, and agreed, business timescales.

IT Service continuity management• ITSCM lifecycle:

• Initiation• Policy setting• Specify terms of reference and scope• Allocate resources• Define the project organization and control structure• Agree project and quality plans

• Requirements and strategy• Requirements: business impact analysis• Strategy: document the required risk reduction measures and recovery

options to support the business• Implementation• Ongoing operation

Information security management• Goal:

• to align IT security with business security and ensure that information security is effectively managed in all service and Service Management activities.

• Basic concepts• Security framework• The Information Security Policy• The Information Security Management System (ISMS)

Information security management• Activities:

• Production, review and revision of an overall Information Security Policy and a set of supporting specific policies

• Communication, implementation and enforcement of the security policies

• Assessment and classification of all information assets and documentation

• Implementation, review, revision and improvement of a set of security controls and risk assessment and responses

• Monitoring and management of all security breaches and major security incidents

• Analysis, reporting and reduction of the volumes and impact of security breaches and incidents

• Schedule and completion of security reviews, audits and penetration tests.

Information security management• Security measures

• Preventive: security measures are used to prevent a security incident from occurring. The best-known example of preventive measures is the allocation of access rights to a limited group of authorized people.

• Reductive: further measures can be taken in advance to minimize any possible damage that may occur. Familiar examples of reduction measures are making regular backups and the development, testing and maintenance of contingency plans.

• Detective: if a security incident occurs, it is important to discover it as soon as possible – detection. A familiar example of this is monitoring, linked to an alert procedure. Another example is virus-checking software.

• Repressive: measures are then used to counteract any continuation or repetition of the security incident. For example, an account or network address is temporarily blocked after numerous failed attempts to log on or the retention of a card when multiple attempts are made with a wrong PIN number.

• Corrective: The damage is repaired as far as possible using corrective measures. For example, corrective measures include restoring the backup, or returning to a previous stable situation (roll-back, back-out). Fallback can also been seen as a corrective measure.

Supplier management• Goal:

• To manage suppliers and the services they supply, to provide seamless quality of IT service to the business, ensuring value for money is obtained.

• Objectives:• Obtain value for money from supplier and contracts• Ensure that underpinning contracts and agreements with suppliers are

aligned to business needs, and support and align with agreed targets in SLRs and SLAs, in conjunction with SLM

• Manage relationships with suppliers• Manage supplier performance• Negotiate and agree contracts with suppliers and manage them through

their lifecycle• Maintain a supplier policy and a supporting Supplier and Contract

Database (SCD).

Supplier management• Lifecycle

• Identification of business need and preparation of the business case:• Produce a Statement of Requirement (SOR) and/or Invitation To Tender (ITT)• Ensure conformance to strategy/policy• Prepare the initial business case, including options (internal and external), costs, timescales,

targets, benefits, risk assessment.• Evaluation and procurement of new contracts and suppliers:

• Identify method of purchase or procurement• Establish evaluation criteria – for example, services, capability (both personnel and organization),

quality and cost• Evaluate alternative options• Select• Negotiate contracts, targets and the terms and conditions, including responsibilities, closure,

renewal, extension, dispute, transfer • Agree and award the contract.

• Establish new suppliers and contracts:• Set up the supplier service and contract, within the SCD and any other associated corporate

systems• Transition of service• Establish contacts and relationships.

Supplier management• Lifecycle (cont.)

• Supplier and contract categorization:• Assessment or reassessment of the supplier and contract• Ensure changes progressed through• Service Transition• Categorization of the supplier• Update of SCD• Ongoing maintenance of the SCD.

• Manage the supplier and contract performance:• Management and control of the operation and delivery of service/products• Monitor and report (service, quality and costs)• Review and improve (service, quality and costs)• Management of the supplier and the relationship (communication, risks, changes, failures,

improvements, contacts, interfaces)• Review, at least annually, service scope against business need, targets and agreements• Plan for possible closure/renewal/extension.

• End of term:• Review (determine benefits delivered, ongoing requirement)• Renegotiate and renew or terminate and/or transfer.

Service design technology-related activities

• Requirements engineering• Data and information management• Application management

Requirements engineering• Requirement types:

• Functional• Management and operational• Usability

• Investigation techniques:• Interviews• Workshops• Observation• Protocol analysis• Shadowing• Scenario analysis• Prototyping

Data and Information management• Scope:

• Management of data resources• Management of data/information technology• Management of information processes• Management of data standards and policies

• Data classification:• Operational• Tactical• Strategic

Application management• Approaches:

• SDLC• Feasibility study• Analysis• Design• Testing• Implementation• Evaluation• Maintenance.

Organizing for service design• Roles:

• Process owner• Service design manager• IT planner• IT Designer/architect• Service catalogue manager• Service level manager• Availability manager• IT service continuity manager• Capacity manager• Security manager• Supplier manager

Technology considerations• Service design tools

• Enable hardware, software, environmental, process and data design

• Benefit:• Speeding up the design process• Ensuring that standards and conventions are followed• Offering prototyping, modeling and simulation facilities• Enabling ‘What if?’ scenarios to be examined• Enabling interfaces and dependencies to checked and correlated• Validating designs before they are developed and implemented to

ensure that they satisfy and fulfill their intended requirements.

Technology considerations• Service management tools

• Some points that organizations should consider when evaluating Service Management tools include:• Data structure, data handling and integration• Integration of multi-vendor infrastructure components, and the need to absorb

new components in the future – these will place particular demands on the data-handling and modeling capabilities of the tool

• Conformity to international open standards• Flexibility in implementation, usage and data sharing• Usability – the ease of use permitted by the user interface• Support for monitoring service levels• Distributed clients with a centralized shared database (e.g. client server)• Conversion requirements for previously tracked data• Data backup, control and security• Support options provided by the tool vendor• Scalability at increasing of capacity (the number of users, volume of data and so

on).

Implementing service design• Business impact analysis• Service level requirements• Risks to the services and processes• Implementing service design

• What is the vision• Where are we now• Where do we want to be• How do we get there• How can we tell when we have got there• How do we keep going

• Measurement of service design

Challenges, critical success factors and risks• Challenges

• The need to ensure alignment with current architectural directions, strategy and policies

• The use of diverse and disparate technologies and applications• Documentation and adherence to agreed practices and processes• Unclear or changing requirements from the business• A lack of awareness and knowledge of service and business targets and

requirements• Certain facilities are not built into the design• A resistance to planning, or a lack of planning leading to unplanned initiatives and

unplanned purchases• Inefficient use of resources causing wasted spend and investment• Good knowledge and appreciation of the business impacts and priorities is

imperative.• Poor relationships, communication or lack of cooperation between the IT service

provider and the business may result in the design not achieving the business requirements.

Challenges, critical success factors and risks• Challenges:

• Resistance to work within the agreed strategy.• Use of, and therefore the constraints of, old technology and legacy systems.• Required tools are too costly or too complex to implement or maintain with the

current staff skills.• Lack of information, monitoring and measurements.• Unreasonable targets and timescales previously agreed in the SLAs and OLAs.• Over-commitment of available resources with an associated inability to deliver (e.g.

projects always late or over budget).• Poor Supplier Management and/or poor supplier performance.• Lack of focus on service availability.• Lack of awareness and adherence to the operational aspects of security policies

and procedures.• Ensuring normal daily operation or business as usual is considered as part of the

design.• Cost and budgetary constraints.• Ascertaining the ROI and the realization of business benefit.

Challenges, critical success factors and risks

• How to overcome challenges• Understanding the business requirements and the business

priorities and ensuring that these are uppermost in mind when designing the processes and the services.

• Communications will be vitally important both in explaining what is happening and how individuals will be affected and in listening to the requirements and needs of the individuals. It’s vitally important to communicate with people about concerns that relate to their daily job.

• Involve as many people as possible in the design. Setting up focus groups or steering groups can be very effective in getting the right solution as well as gaining wider support.

• Gaining commitment from senior management as well as from all levels of staff.

Challenges, critical success factors and risks• Risks

• If any of the PFSs for Service Design are not met, then the Service Design or Service Management process will not be successful

• If maturity levels of one process are low, it will be impossible to achieve full maturity in other processes

• Business requirements are not clear to IT staff• Business timescales are such that insufficient time is given for proper Service Design• Insufficient testing, resulting in poor design and therefore poor implementation• An incorrect balance is struck between innovation, risk and cost while seeking a competitive edge,

where desired by the business• The fit between infrastructures, customers and partners is not sufficient to meet the overall business

requirements• A coordinated interface is not provided between IT planners and business planners• The policies and strategies, especially the Service Management strategy, are not available from

Service Strategy, or its content is not clearly understood• There are insufficient resources and budget available for Service Design activities• The risk of services developed in isolation using their ‘own’ assets and infrastructure• Insufficient time given to the design phase, or insufficient training given to the staff tasked with the

design• Insufficient engagement or commitment with the application’s functional development, leading to

insufficient attention to Service Design requirements.