iTi TROPICALS
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Transcript of iTi TROPICALS
iTi TROPICALS
SOCIAL MEDIA ANALYSIS
2
iTi TROPICALS FACEBOOK
LIKES:7
0TALKING ABOUT
PEOPLE:0.65PER
DAY
POSTS:COVER PHOTO?NoCUSTOM AVATAR?NoCUSTOM URL?Yes
IMPRESSIONS
MONTHLY:10
3
iTi TROPICALS FACEBOOK
• The content on iTi’s Facebook page is automated, and lacks an interactive component.
• Facebook’s new Timeline format needs to be optimized, including a custom cover photo.
• There is no pattern to postings on the iTi Facebook page, with many spurts of activity, lacking consistency.
• No connections with relative industry peers or clients.
iTI TROPICALS TWITTER
4
FOLLOWERS:
0PER DAY
MENTIONS:1.035PER
DAY
TWEETS:BACKGROUND?YesCUSTOM AVATAR?NoSYNCED TO FB?No
104IMPRESSIONS
MONTHLY:3,478
5
iTI TROPICALS TWITTER
• In the past 90 days, iTi has received: – 86 retweets– 19 mentions
• These retweets and mentions help boost the impressions iTi receives via Twitter. However, most of these Retweets are from other iTi accounts
• There are many iTi accounts on Twitter, all of which can be used to drive awareness and conversation within the industry.
• Content is automated and lacks interactivity or quality commentary.• A Klout score of 26 shows iTi has a quality network of followers
developed, but is lacking execution of a clear strategy.• Hashtags should be used to optimize content and participate in
industry conversations.
iTI TROPICALS YOUTUBE
6
VIDEOS:6BACKGROUND?NoCUSTOM AVATAR?No
OPTIMIZED?NoVIDEO VIEWS:2,831
SUBSCRIBERS:1
7
iTI TROPICALS YOUTUBE
• iTi videos on Facebook are recordings of past webinars.
• No videos in the last 2 years.• Videos are not optimized for search.• Videos contain incredibly valuable
content for iTi, and should be promoted throughout social networks to display leadership in the industry.
CHIQUITA BANANA
SOCIAL MEDIA ANALYSIS
9
CHIQUITA BANANA FACEBOOK
LIKES:119,983
964TALKING ABOUT
PEOPLE:0.95PER
DAY
POSTS:COVER PHOTO?YesCUSTOM AVATAR?YesCUSTOM URL?Yes
IMPRESSIONS
MONTHLY:643,935
10
CHIQUITA BANANA FACEBOOK
• Chiquita does an incredible job of creating highly interactive, quality content.
• Chiquita posts every day, at least one time.
• They respond to questions and comments from fans.
• They have optimized their page to match Facebook’s new Timeline format.
11
CHIQUITA BANANA FACEBOOK
• Analyzing Chiquita’s posts for the past 30 days revealed the following interaction levels:– Average of 96 ‘likes’ per post– Average of 46 ‘comments’ per post– High of 725 ‘likes’– High of 262 ‘comments’
• (These highs were on a post about giving away free product)
CHIQUITA BANANA TWITTER
12
FOLLOWERS:
9.23PER DAY
MENTIONS:5.13PER
DAY
TWEETS:BACKGROUND?YesCUSTOM AVATAR?YesSYNCED TO FB?No
2,814IMPRESSIONS
MONTHLY:423,995
13
CHIQUITA BANANA TWITTER
• In the past 90 days, Chiquita has received: – 162 retweets– 831 mentions
• This shows high quality content creation (based on retweets) and interactive content creation (mentions).
• Chiquita creates unique hashtags to get their fans involved, as well as participate in industry conversation.
• They do a tremendous job of reaching out to customers on Twitter.
CHIQUITA BANANA YOUTUBE
14
VIDEOS:69BACKGROUND?YesCUSTOM AVATAR?Yes
OPTIMIZED?NoVIDEO VIEWS:123,664
SUBSCRIBERS:81
15
CHIQUITA BANANA YOUTUBE
• Chiquita uses their YouTube channel to show fun videos involving their bananas.
• Chiquita highlights fan creativity by posting user-generated content.
• Videos are not optimized for search.• Custom background shows they are
dedicated to their YouTube presence.• 81 users are subscribed, showing they
truly enjoy Chiquita content.
OTHER COMPETITORS
SOCIAL MEDIA ANALYSIS
17
OTHER COMPETITORS
• Hurrdat also analyzed the social media presence of the following iTi competitors:
FORTITECHSUNSET
PRODUCEIMPERICAL
SUGAR
18
FORTITECH, INC.
FOLLOWERS:888IN THE LAST 90 DAYS
RETWEETS:22MENTIONS:27
LIKES:174PEOPLE TALKING ABOUT:1
19
SUNSET PRODUCE
FOLLOWERS:955IN THE LAST 90 DAYS
RETWEETS:22MENTIONS:52
LIKES:805PEOPLE TALKING ABOUT:57
20
IMPERIAL SUGAR CO.
FOLLOWERS:881IN THE LAST 90 DAYS
RETWEETS:4MENTIONS:1
LIKES:18,160PEOPLE TALKING ABOUT:433
iTi TROPICALS VS COMPETITORS
SOCIAL MEDIA ANALYSIS
VS
22
LIKES AND FOLLOWERS
TWITTER FOLLOWERSFACEBOOK LIKES
iTi Tro
picals
Chiquita
Forti
tech
Sunse
t Pro
duce
Imperia
l Suga
r Co.
0
500
1000
1500
2000
2500
3000
112
2755
888 955 881
iTi Tro
picals
Chiquita
Forti
tech
Sunse
t Pro
duce
Imperia
l Suga
r Co.
020000400006000080000
100000120000140000
7
119546
174 80518160
23
MESSAGES PER DAY
TWEETS/DAYFACEBOOK POSTS/DAY
iTi Tro
picals
Chiquita
Forti
tech
Sunse
t Pro
duce
Imperia
l Suga
r Co.
0
1
2
3
4
5
6
1.035
5.13
1.7
0.6333 0.333
iTi Tro
picals
Chiquita
Forti
tech
Sunse
t Pro
duce
Imperia
l Suga
r Co.
0
0.5
1
1.5
2
2.5
3
0.650.95
0.06110.3334
2.5
24
MONTHLY IMPRESSIONS
TWITTER IMPRESSIONSFACEBOOK IMPRESSIONS
iTi Tro
picals
Chiquita
Forti
tech
Sunse
t Pro
duce
Imperia
l Suga
r Co.
050,000
100,000150,000200,000250,000300,000350,000400,000450,000
3,478
423,995
45,288 18,144 8,801
iTi Tro
picals
Chiquita
Forti
tech
Sunse
t Pro
duce
Imperia
l Suga
r Co.
0100,000200,000300,000400,000500,000600,000700,000
10
643,935
60 1,522
257,418
25
LINKEDIN DATA
LINKEDIN FOLLOWERS
iTi Tropicals Chiquita Fortitech Sunset Produce
Imperial Sugar Co.
0
500
1000
1500
2000
2500
3000
3500
4000
32
3581
626
0300