Iterate.

@ianlivingstoneEngineering Lead, Service Cloud SOS

We’ve learned a lot!

iteration and

shipping

THE IMPORTANCE OF

Let’s talk about you

A bunch of assumptions

assumptions flow down

PROBLEM

PRODUCT

IMPLEMENTATION

Test these assumptions

What if you don’t

test the assumptions?

TEST

Model for everything you do:

HYPOTHESIS

REFLECT

“Make something people want”PAUL GRAHAM, Y COMBINATOR

You need to iterate quickly.

Time ismoneyopportunityopportunity to learnopportunity to reflectopportunity to adapt

capitalization / burn rate

TIME =

Shorter iteration time =

more opportunity to adapt

Iterating quickly has huge

short term upsideslong term upsides

MomentumITERATING CREATES

CONTINUED MOMENTUM LEADS TO

Inertia

Big wins are few and far between

Focus on small wins

This creates a cadence

Heartbeat of your company

CADENCE =

Iteration allows you to test your

assumptions

Iterating quickly gives you more

opportunity to find product market

fit

Iterating provides small wins and

allows you to build momentum

Questions?