· Based on the Past Ticket Sales Data, we are able to analyse the Route Wise,
Iterate ~ Wise Sales Case Study
2
$50,000.00 $100,000.00 OCT-13 SEP-13 PRODUCT REVENUE NOV-13 DEC-13 JAN-14 9725 SW Beaverton Hillsdale HWY #110 Beaverton, OR 97005 www.iteratemarketing.com EXECUTIVE SUMMARY In six months, Iterate helped Wise Sales achieve dramatic gains in search engine rankings for highly competitive and highly valued keywords – leading to 145% increase in monthly revenue from the retailer’s prized key term. BACKGROUND Wise Sales is an online retailer of power equip- ment and lawn mowers, specializing in excel- ent customer service and post-sale support. Wise Sales has an extremely loyal customer base and a slew of 4- and 5-star reviews. PROBLEMS & CHALLENGES Past SEO companies had built a large number of low-quality backlinks and content, highly fo- cused on Wise Sales’ biggest revenue driver, the Honda EU2000i Generator. In the months prior to our help, sales for this generator had fallen significantly, from $233,000 in August 2013 to just $71,000 in January 2014. From the initial research, it was uncovered that this decline was a result of previous high-risk SEO practices as well as an increasingly competitive and crowded marketplace. Historically, Wise Sales had struggled to create relevant and engaging marketing content for the eu2000i, as Honda enforces strict guide- lines on what can and can’t be said about the product. As a result, Wise Sales lacked a cohe- sive content strategy, and most SEO work had been handled internally by whomever could find time. PRODUCT REVENUE [ CASE STUDY ] WISE SALES Unranked to First Page Ranking, Pushing Sales to New Highs
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Transcript of Iterate ~ Wise Sales Case Study
$50,000.00
$100,000.00
OCT-13SEP-13
PRODUCT REVENUE
NOV-13 DEC-13 JAN-14
$173
9725 SW Beaverton Hillsdale HWY #110Beaverton, OR 97005
www.iteratemarketing.com
EXECUTIVE SUMMARY
In six months, Iterate helped Wise Sales achieve dramatic gains in search engine rankings for highly competitive and highly valued keywords – leading to 145% increase in monthly revenue from the retailer’s prized key term.
BACKGROUND
Wise Sales is an online retailer of power equip-ment and lawn mowers, specializing in excel- ent customer service and post-sale support. Wise Sales has an extremely loyal customer base and a slew of 4- and 5-star reviews.
PROBLEMS & CHALLENGES
Past SEO companies had built a large number of low-quality backlinks and content, highly fo-cused on Wise Sales’ biggest revenue driver, the Honda EU2000i Generator.
In the months prior to our help, sales for this generator had fallen significantly, from $233,000 in August 2013 to just $71,000 in January 2014. From the initial research, it was uncovered that this decline was a result of previous high-risk SEO practices as well as an increasingly competitive and crowded marketplace.
Historically, Wise Sales had struggled to create relevant and engaging marketing content for the eu2000i, as Honda enforces strict guide-lines on what can and can’t be said about the product. As a result, Wise Sales lacked a cohe-sive content strategy, and most SEO work had been handled internally by whomever could find time.
PRODUCT REVENUE
[ CASE STUDY ]WISE SALES
Unranked to First Page Ranking, Pushing Salesto New Highs
$25,000.00
$50,000.00
MAY-14APRIL-14
PRODUCT REVENUE
JUN-14 JUL-14 AUG-14 SEP-14
SOLUTION
Iterate began with an intensive backlink review, sorting through thousands of backlinks in search of low-quality directories, paid link farms, and comment spam initiated by previous SEO com-panies. After presenting the client with a risk/benefit assessment, Iterate disavowed hundreds of low-quality links and began producing highly quality blog posts and infographics, which, saw a quick improvement in organic traffic and rankings.
BENEFITS GAINED
As a result of the work completed, Wise Sales have seen a dramatic increase in search en-gine rankings and revenue for their Honda EU 2000i product line.
Monthly revenue for the Honda EU2000i has ris-en to $174,000 from a low of just $71,000, while rankings for Honda Generator keywords have also shown dramatic improvements.
PRODUCT REVENUE
SEARCH PHRASE
HONDA GENERATORS
HONDA EU2000I GENERATOR
HONDA EU2000I
GOOGLE RANKINGFEB 2014
GOOGLE RANKINGAUG 2014
32 20
29 16
32 9
9725 SW Beaverton Hillsdale HWY #110Beaverton, OR 97005
www.iteratemarketing.com
